This document presents the 4-Box Value Engine Map, which outlines 4 positioning strategies/business models for products, businesses, industries, or systems. The strategies are: Blue Ocean (value innovation), Red Ocean (commoditization), Luxury Spot (differentiation), and Disruptive Innovation (low cost and good enough). It also includes sections to identify the Big Urgent Market Pain, Job To Be Done, and Ideal Value Proposition.

1. 4-Box (2x2) VALUE ENGINE MAP: 4 Posi'oning Strategies/Business Models for Every Product, Business, Industry, or System
q Future (To Do) q Present (Doing) q Past (Done) WHEN:
Environment (Local/Global)
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BLUE OCEAN
(VALUE INNOVATION)
Strategy/Business Model
RED OCEAN
(COMMODITIZATION)
Strategy/Business Model
LUXURY SPOT
(DIFFERENTIATION)
Strategy/Business Model
DISRUPTIVE INNOVATION
(LOW COST & GOOD ENOUGH)
Strategy/Business Model
Big Urgent Market Pain (BUMP): ….......................................................................................................................................
Job To Be Done (Market/Goal): ….........................................................................................................................................
LOW PAIN:
Cost
(Waste;
Complexity;
Delay)
HIGH PAIN:
Cost
(Waste;
Complexity;
Delay)
HIGH DELIGHT:
DifferenCaCon (Quality; Performance; Benefit)
LOW DELIGHT:
DifferenCaCon (Quality; Performance; Benefit)
1 10
1
10
Ideal Value
Proposi7on
(IVP)