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Fiber	
  
To	
  provide	
  superfast	
  
Internet	
  
	
  
	
  
	
  
Nest	
  
To	
  provide	
  smart	
  products	
  
for	
...
TRANSITION	
  
(Chasm)	
  
Business	
  Model	
  Experimenta3on:	
  
Discovery	
  and	
  Valida@on	
  
Business	
  Model	
 ...
TRANSITION	
  
(Chasm)	
  
Business	
  Model	
  Experimenta3on:	
  
Discovery	
  and	
  Valida@on	
  
Business	
  Model	
 ...
Explore	
  
TRANSITION	
  
(Chasm)	
  
Ramp	
  up	
  
Reconfigure	
  
Pretotype	
  
Prototype	
  
Exploit	
  
	
  
	
  
IMP...
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Alphabet's Ambidextrous Profit Model: How Google Applies the Ambidexterity Principle to Create Win-Win Solutions

Google recently and explicitly restructured its organization to be ambidextrous. Implicit in Google's reorganization is application of the Ambidexterity Principle, "Think Win-Win Strategies and Solutions."

The above presentation visually summarizes how Google uses the Ambidexterity Principle.

Alphabet's Ambidextrous Profit Model: How Google Applies the Ambidexterity Principle to Create Win-Win Solutions

  1. 1. Fiber   To  provide  superfast   Internet         Nest   To  provide  smart  products   for  home  (Internet  of   Things)       Calico   To  fight  age-­‐related   diseases         Google  X   To  work  on  big  break-­‐ throughs         Google  Ventures   To  fund  bold  new  ventures           …           Google  Capital   To  invest  in  long-­‐term  tech   trends           Google   “To  organize  the  world's   informa@on  and  make  it   universally  accessible  and   useful.”   Search;  Android;  You-­‐ Tube;  Apps;  Maps;  Ads   Job  To  Get  Done  (Market/Goal):  Create  a  cleaner  and  more  accountable  organiza@on  while  achieving   sustainable  compe@@ve  advantage     (Collec@on  of  companies;   Ambidextrous  Organiza@on)                                                          -­‐  A  “Galaxy”  of  Google’s  Ambidextrous  Program   World-­‐class  Coaching  on  Business  Model  Moviemaking  &  Econgineering  for  Less  Than  $10/Month:  hGp://businessmodels.ning.com       Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hGp://businessmodels.ning.com  &  @rodKuhnKing  
  2. 2. TRANSITION   (Chasm)   Business  Model  Experimenta3on:   Discovery  and  Valida@on   Business  Model  Execu3on:   Improvement  and  Scaling   Job  To  Get  Done   Alphabet’s  Ambidextrous  Strategy  PorRolio     How    oogle            Applies  the  Ambidexterity  Principle  and  Loop  in  its  New  Ambidextrous  Business  Model     World-­‐class  Coaching  on  Business  Model  Storytelling  &  Econgineering  for  Less  Than  $10/Month:  hVp://businessmodels.ning.com       Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hGp://businessmodels.ning.com  &  @rodKuhnKing   Changing  Environment   (Uncertainty)   Stable  Environment   (Certainty)   Sustaining   Innova@on   Disrup@ve   Innova@on   DisrupXve   InnovaXon   Strategy   Red  Ocean   Strategy   Stuck-­‐in-­‐ the-­‐Middle   Strategy   Blue   Ocean   Strategy       IMPROVEMENT     (Validated/Core)   PROJECTS     (EXPLOITATION  CULTURE)   Differen-­‐ XaXon   Strategy   MEDIUM/LONG-­‐ TERM  PROFIT:   Moonshot  Projects   q Self-­‐driving  cars   q Delivery  drones   q Virtual  Reality   q WiFi  Hub   q Cancer-­‐ detec@ng  pill   q Nest   SHORT-­‐TERM   PROFIT:   Internet  Projects   q Google  Search   q Google  Photos   q Google  Now   q Chrome   q Google  Maps   q YouTube   q Android  OS                      INNOVATION      (Startup/Moonshot)                        PROJECTS     (EXPLORATION  CULTURE)         Ambidextrous  Program  
  3. 3. TRANSITION   (Chasm)   Business  Model  Experimenta3on:   Discovery  and  Valida@on   Business  Model  Execu3on:   Improvement  and  Scaling   Job  To  Get  Done   Alphabet’s  Ambidextrous  Strategy  PaleVe     How    oogle            Applies  the  Ambidexterity  Principle  and  Loop  in  its  New  Ambidextrous  Business  Model     World-­‐class  Coaching  on  Business  Model  Storytelling  &  Econgineering  for  Less  Than  $10/Month:  hVp://businessmodels.ning.com       Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hGp://businessmodels.ning.com  &  @rodKuhnKing   Changing  Environment   (Uncertainty)   Stable  Environment   (Certainty)   Sustaining   Innova@on   Disrup@ve   Innova@on   AdapXve   Strategy   Visionary   Strategy   Renewal   Strategy                      INNOVATION      (Startup/Moonshot)                        PROJECTS     (EXPLORATION  CULTURE)   Shaping   Strategy       IMPROVEMENT     (Validated/Core)   PROJECTS     (EXPLOITATION  CULTURE)   Classic   Strategy   MEDIUM/LONG-­‐ TERM  PROFIT:   Moonshot  Projects   q Self-­‐driving  cars   q Delivery  drones   q Virtual  Reality   q WiFi  Hub   q Cancer-­‐ detec@ng  pill   q Nest   SHORT-­‐TERM   PROFIT:   Internet  Projects   q Google  Search   q Google  Photos   q Google  Now   q Chrome   q Google  Maps   q YouTube   q Android  OS         Ambidextrous  Program  
  4. 4. Explore   TRANSITION   (Chasm)   Ramp  up   Reconfigure   Pretotype   Prototype   Exploit       IMPROVEMENT     (Validated/Core)   PROJECTS     (EXPLOITATION  CULTURE)   Business  Model  Experimenta3on:   Discovery  and  Valida@on   Business  Model  Execu3on:   Improvement  and  Scaling   Job  To  Get  Done   World-­‐class  Coaching  on  Business  Model  Storytelling  &  Econgineering  for  Less  Than  $10/Month:  hVp://businessmodels.ning.com       Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hGp://businessmodels.ning.com  &  @rodKuhnKing   Changing  Environment   (Uncertainty)   Stable  Environment   (Certainty)   Sustaining   Innova@on   Disrup@ve   Innova@on         Ambidextrous  Program   MEDIUM/LONG-­‐ TERM  PROFIT:   Moonshot  Projects   q Self-­‐driving  cars   q Delivery  drones   q Virtual  Reality   q WiFi  Hub   q Cancer-­‐ detec@ng  pill   q Nest   SHORT-­‐TERM   PROFIT:   Internet  Projects   q Google  Search   q Google  Photos   q Google  Now   q Chrome   q Google  Maps   q YouTube   q Android  OS                      INNOVATION      (Startup/Moonshot)                        PROJECTS     (EXPLORATION  CULTURE)   Alphabet’s  Ambidextrous  Project  AcXviXes     How    oogle            Applies  the  Ambidexterity  Principle  and  Loop  in  its  New  Ambidextrous  Business  Model    

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