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P.O.K.E.R.	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
R:	REVIEW	(Progress)	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
POKER-Scorecard	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	 WHERE:
P.O.K.E.R.	 OKR	 V2MOM	 Lean	Startup	 Design	Thinking	 Kanban	 PPDR	Cycle	
P:	PAIN	 Obstacles	 (Customer	Dev.)	 Empathize	 Pain	
O:	OBJECTIVES	 ObjecYves	 Vision	 Vision	
Strategy	
Define	 To	Do		
(Ways/Means)	
Plan	
(End/	
Ways/	
Means)	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
Key	Results	 Measures	 Product/Service	
(Targeted	Pirate	
Metrics)	
Ideate	 To	Do	
(End)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
Methods	
Values	
Build	
Measure	
Prototype	
Test	
Doing	 Do	
R:	REVIEW	(Progress)	 (Grade:	0	–	1.0)	 Learn	 Reflect	 Done	 Review	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
POKER-Scorecard	
Silicon	Valley’s	Business	Tools	for	ExponenYal	Goal	Achievement	(EGA)
P.O.K.E.R.	 OKR	 V2MOM	 Lean	Startup	 Design	Thinking	 Kanban	 PPDR	Cycle	
P:	PAIN	 Obstacles	 (Customer	Dev.)	 Empathize	 Pain	
O:	OBJECTIVES	 ObjecYves	 Vision	 Vision	
Strategy	
Define	 To	Do		
(Ways/Means)	
Plan	
(End/	
Ways/	
Means)	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
Key	Results	 Measures	 Product/Service	
(Targeted	Pirate	
Metrics)	
Ideate	 To	Do	
(End)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
Methods	
Values	
Build	
Measure	
Prototype	
Test	
Doing	 Do	
R:	REVIEW	(Progress)	 (Grade:	0	–	1.0)	 Learn	 Reflect	 Done	 Review	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
Silicon	Valley’s	Business	Tools	for	ExponenYal	Goal	Achievement	(EGA)	
WHO	
	
	
WHAT1	
	
	
WHAT2	
	
	
HOW	
	
	
WHY
P.O.K.E.R.	 OKR	 V2MOM	 Lean	Startup	 Design	Thinking	 Kanban	 PPDR	Cycle	
P:	PAIN	 Obstacles	 (Customer	Dev.)	 Empathize	 Pain	
O:	OBJECTIVES	 ObjecYves	 Vision	 Vision	
Strategy	
Define	 To	Do		
(Ways/Means)	
Plan	
(End/	
Ways/	
Means)	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
Key	Results	 Measures	 Product/Service	
(Targeted	Pirate	
Metrics)	
Ideate	 To	Do	
(End)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
Methods	
Values	
Build/	
Measure	
Prototype/	
Test	
Doing	 Do	
R:	REVIEW	(Progress)	 (Grade:	0	–	1.0)	 Learn	 Reflect	 Done	 Review	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
Silicon	Valley’s	Business	Tools	for	ExponenYal	Goal	Achievement	(EGA)	
Constraints	and/or	devia/on	from	standard,	vision,	or	ideal	result	
Way	to	eliminate,	in	a	given	/me	period,	tacit	and/or	explicit	pain	
Minimum	Business	Model	to	test	hypothesis	and/or	achieve	result		
Quan/fied	end,	outcome,	and/or	milestone;	Ideal	Final	Result	
Assessment,	ra/ng,	and	grading	of	progress;	persevere	or	pivot?	
WHO	
	
	
WHAT1	
	
	
WHAT2	
	
	
HOW	
	
	
WHY
P.O.K.E.R.	 1-Page	Bus.	Plan	 Lean	Canvas	 Business	Model	Canvas	 Bus.	Model	Strip	
P:	PAIN	 Problem;	Customer	
Segments;	Channels	
Customer	Segments;	Channels;	
Customer	Rel;	Key	Partners	
Value	Recipient	
O:	OBJECTIVES	 Mission/Vision/
ObjecLves	
SoluYon	 Key	AcLviLes	
	
(Process)	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
Strategies	
	
Value	ProposiLon		 Value	ProposiLon	 Output	
E:	EXPERIMENTS	
(Doing/Ques/on)	
AcLon	Plan	 Unfair	Advantage	 Key	Resources	 Value	Creator	
R:	REVIEW	(Progress)	 Key	Metrics;	Revenue	
Streams;	Cost	Structure	
Revenue	Streams;		
Cost	Structure	
Feedback	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
Business	Model	Project	Management	(BMPM)	Tools	
Constraints	and/or	devia/on	from	standard,	vision,	or	ideal	result	
Way	to	eliminate,	in	a	given	/me	period,	tacit	and/or	explicit	pain	
Minimum	Business	Model	to	test	hypothesis	and/or	achieve	result		
Quan/fied	end,	outcome,	and/or	milestone;	Ideal	Final	Result	
Assessment,	ra/ng,	and	grading	of	progress;	persevere	or	pivot?	
WHO	
	
	
WHAT1	
	
	
WHAT2	
	
	
HOW	
	
	
WHY
P.O.K.E.R.	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
POKER-Scorecard
P.O.K.E.R.	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
WHO	
	
	
WHAT1	
	
	
WHAT2	
	
	
HOW	
	
	
WHY
P.O.K.E.R.	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
WHO	
	
	
WHAT1	
	
	
WHAT2	
	
	
HOW	
	
	
WHY
P.O.K.E.R.	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
Constraints	and/or	devia/on	from	standard,	vision,	or	ideal	result	
Way	to	eliminate,	in	a	given	/me	period,	tacit	and/or	explicit	pain	
Minimum	Business	Model	to	test	hypothesis	and/or	achieve	result		
Quan/fied	end,	outcome,	and/or	milestone;	Ideal	Final	Result	
Assessment,	ra/ng,	and	grading	of	progress;	persevere	or	pivot?	
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
WHO	
	
	
WHAT1	
	
	
WHAT2	
	
	
HOW	
	
	
WHY
P.O.K.E.R.	 Quarter	1	 Quarter	2	 Quarter	3	 Quarter	4	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
Constraints	and/or	devia/on	from	standard,	vision,	or	ideal	result	
Way	to	eliminate,	in	a	given	/me	period,	tacit	and/or	explicit	pain	
Minimum	Business	Model	to	test	hypothesis	and/or	achieve	result		
Quan/fied	end,	outcome,	and/or	milestone;	Ideal	Final	Result	
Assessment,	ra/ng,	and	grading	of	progress;	persevere	or	pivot?	
WHO	
	
	
WHAT1	
	
	
WHAT2	
	
	
HOW	
	
	
WHY
Start	
(Ordinary	
World)	
1.0	
1.0	 Kurt	Vonnegut’s	Shapes	of	Plots	
and	Emo5onal	Journeys	in		
Beloved	(Viral)	Archetypal	Stories	
of	
	Heroes/Heroines	(cf.	Customer	
Stories;	Enterprise	Stories)	
Milestones	
Project	Outcome	Story	Tree	(POST):	
Simply	track	outcomes	in	a	story,	venture,	project,	
or	series	of	experiments	(ac5vi5es/tasks)	
Dream/	
Vision/	
Goal/Elixir	
(“Heaven”;
Wealth;	
Final	Result)	
DELIGHT:	+	
(Joy;													
Pleasure;		
Success;	
ValidaLon)	
PAIN:	-	
(Sadness;			
Sorrow;		
Failure;	
RejecLon)	
POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	 WHERE:	
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
TIME	
(Runway)	
Reviews	
q Days	
q Weeks	
q Months	
q Years	
Nightmare/
Crisis	
(“Hell”;	
Poverty;	
Debt;	Death)	
WHO	
	
WHAT1	
	
WHAT2	
	
HOW	
	
WHY
Nested	POKER	Scorecards
P.O.K.E.R.	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
Environment	(NaLonal/Regional/Local)	P.O.K.E.R.	
Economic	(Sector)	P.O.K.E.R.	
Ecosystem	(Industry/Market)	P.O.K.E.R.	
Enterprise	P.O.K.E.R.	
Team/Manager	P.O.K.E.R.	
Personal/Employee	P.O.K.E.R.	
Unit/Leader	P.O.K.E.R.	
	Nested	P.O.K.E.R.	Scorecards
P.O.K.E.R.	 Quarter	1	 Quarter	2	 Quarter	3	 Quarter	4	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
Environment	(NaLonal/Regional/Local)	P.O.K.E.R.	
Economic	(Sector)	P.O.K.E.R.	
Ecosystem	(Industry/Market)	P.O.K.E.R.	
Enterprise	P.O.K.E.R.	
Team/Manager	P.O.K.E.R.	
Personal/Employee	P.O.K.E.R.	
Unit/Leader	P.O.K.E.R.	
	Nested	P.O.K.E.R.	Scorecards
P.O.K.E.R.	 Quarter	1	 Quarter	2	 Quarter	3	 Quarter	4	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
((Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Salesforce	POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	Rapidly	create	a	world-class	Internet	company/site	for	sales	force	automa/on	
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	WHEN:	
Environment	(NaLonal/Regional/Local)	P.O.K.E.R.	
Economic	(Sector)	P.O.K.E.R.	
Ecosystem	(Industry/Market)	P.O.K.E.R.	
Enterprise	P.O.K.E.R.	
Team/Manager	P.O.K.E.R.	
Personal/Employee	P.O.K.E.R.	
Unit/Leader	P.O.K.E.R.	
	Nested	P.O.K.E.R.	Scorecards
P.O.K.E.R.	 Quarter	1	 Quarter	2	 Quarter	3	 Quarter	4	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Salesforce	POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	Rapidly	create	a	world-class	Internet	company/site	for	sales	force	automa/on	
Unavailability	of	1)	Developers	2)	Product	Manager/Business	Developer	
Rapidly	create	a	world-class	Internet	company/site	for	sales	force	automa/on	
1)	Hire	team.	2)	Finalize	product	specs.	3)	Rapidly	develop	Beta	product.	4)	Build	
partnerships	with	big	e-commerce.	5)	Launch	plan.	6)	Develop	exit	strategy.	VALUES	
1)	Prototype	2)	High	quality	func/onal	system	3)	Online	&	integrated	partnerships			
4)	Leadership	&	visionary	Reputa/on	5)	Great	personal	wealth	
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	WHEN:	
Enterprise/CEO		POKER-Scorecard
Business	Model	POKER	Scorecard
P.O.K.E.R.	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
	
E:	EXPERIMENTS	
	
R:	REVIEW		
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
Value		
Creator	-
(VC)	–		
Means	
Value		
Recipient	
(VR)	
	
Feedback	
(F)	
WHAT	is	feedback	
and/or	reward	
WHAT	outcome	(product/
service)	is	offered	
WHO	receives	value	WHO	creates,	delivers,	
and	shares	value	
	
Output	
(O)	
Ways	
End	
Progress	
G		o		a		l		/	O		b		j		e		c		t		i		v		e	
Key	Results	
BUSINESS	MODEL	STRIP	(BMS):	“One	Line	Business	Model	(OLBM)”	for	OKR	(ObjecYves	&	Key	Results)	Strip			
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
WHERE:
BUSINESS	MODEL	
P:	PAIN	
O:	OBJECTIVES	
(Hypotheses)	
K:	KEY	EVIDENCES	–	
(Targets/To	Do:	
Milestones/	
Success	Metrics)	
E:	EXPERIMENTS		
((Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
Value		
Creator	-
(VC)	–		
Means	
Value		
Recipient	
(VR)	
	
Feedback	
(F)	
WHAT	is	feedback	
and/or	reward	
WHAT	outcome	(product/
service)	is	offered	
WHO	receives	value	WHO	creates,	delivers,	
and	shares	value	
	
Output	
(O)	
Ways	
End	
Progress	
G		o		a		l		/	O		b		j		e		c		t		i		v		e	
Key	Results	
BUSINESS	MODEL	STRIP	(BMS):	“One	Line	Business	Model	(OLBM)”	for	OKR	(ObjecYves	&	Key	Results)	Strip			
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
WHERE:
BUSINESS	MODEL	
P.O.K.E.R.	
VALUE	
(FINANCE)	
FEEDBACK		
(LEARNING/HR)	
PRODUCT/SERVICE		
(PRODUCTION)	
CUSTOMER		
(MARKETING)	
P:	PAIN	
O:	OBJECTIVES	
(Hypotheses)	
K:	KEY	EVIDENCES	–	
(Targets/To	Do:	
Milestones/	
Success	Metrics)	
E:	EXPERIMENTS	
((Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
Value		
Creator	-
(VC)	–		
Means	
Value		
Recipient	
(VR)	
	
Feedback	
(F)	
WHAT	is	feedback	
and/or	reward	
WHAT	outcome	(product/
service)	is	offered	
WHO	receives	value	WHO	creates,	delivers,	
and	shares	value	
	
Output	
(O)	
Ways	
End	
Progress	
G		o		a		l		/	O		b		j		e		c		t		i		v		e	
Key	Results	
BUSINESS	MODEL	STRIP	(BMS):	“One	Line	Business	Model	(OLBM)”	for	OKR	(ObjecYves	&	Key	Results)	Strip			
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Business	Model	POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
WHERE:
BUSINESS	MODEL	
P.O.K.E.R.	
VALUE	
(FINANCE)	
FEEDBACK		
(LEARNING/HR)	
PRODUCT/SERVICE		
(PRODUCTION)	
CUSTOMER		
(MARKETING)	
P:	PAIN	
O:	OBJECTIVES	
(Hypotheses)	
K:	KEY	EVIDENCES	–	
(Targets/To	Do:	
Milestones/	
Success	Metrics)	
E:	EXPERIMENTS	
((Doing/Ques/on)	
R:	REVIEW	(Progress)	
Value		
Creator	-
(VC)	–		
Means	
Value		
Recipient	
(VR)	
	
Feedback	
(F)	
WHAT	is	feedback	
and/or	reward	
WHAT	outcome	(product/
service)	is	offered	
WHO	receives	value	WHO	creates,	delivers,	
and	shares	value	
	
Output	
(O)	
End	
Progress	
G		o		a		l		/	O		b		j		e		c		t		i		v		e	
Key	Results	
SALEFORCE’S	MODEL	STRIP	(BMS):	“One	Line	Business	Model	(OLBM)”	for	Sohware	as	a	Service	(SaaS)	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
Business	Model	POKER-Scorecard	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 ü  Past	(Done)	
GLOBAL	PAIN/MISSION/VISION:	Rapidly	create	a	world-class	Internet	company/site	for	sales	force	automa/on	
WHERE:	WHEN:	
Ways	
Blue	Ocean	Strategy	
(SaaS:	Sohware	
as	a	Service)	
	
Subscrip/on	Fee	
(per	user)	
4	FuncYonal	Units	of	an	OrganizaYon	
Enterprises
More	Examples
BUSINESS	MODEL	 VALUE	
(FINANCE)	
FEEDBACK		
(LEARNING/HR)	
PRODUCT/SERVICE		
(PRODUCTION)	
CUSTOMER		
(MARKETING)	
P:	PAIN	
O:	OBJECTIVES	
(Hypotheses)	
Accelerate	revenue	
growth	of	Blogger:	
0.7	
Internal	Customer:		
SENIOR	VICE-PRESIDENT	
(Products)	
K:	KEY	EVIDENCES	–	
(Targets/To	Do:	
Milestones/	
Success	Metrics)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
q  Launch	3	Revenue-Experiments:	
0.7	
	
q  Launch	“Mone/ze”	tab	to	all	users:	1	
q  Implement	AdSense	Host	Channel	
Placement	Targe/ng:	0.3	
q  Finalize	PRD	for	Blogger	Ad	Network:	0.8	
R:	REVIEW	(Progress)	 0.7	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
Value		
Creator	-
(VC)	–		
Means	
Value		
Recipient	
(VR)	
	
Feedback	
(F)	
WHAT	is	feedback	
and/or	reward	
WHAT	outcome	(product/
service)	is	offered	
WHO	receives	value	WHO	creates,	delivers,	
and	shares	value	
	
Output	
(O)	
Ways	
End	
Progress	
G		o		a		l		/	O		b		j		e		c		t		i		v		e	
Key	Results	
Blogger	POKER-Scorecard	
E-BLOGGER’S	MODEL	STRIP	(BMS):	“One	Line	Business	Model	(OLBM)”	
	
Free	Subscrip/on/	
Ads	on	Blogs	
4	FuncYonal	Units	of	an	OrganizaYon	
Mass	Market	
of	Bloggers	
GLOBAL	PAIN/MISSION/VISION:	“Organize	the	world's	informa/on	and	make	it	universally	accessible	and	useful”
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
Value		
Creator	-
(VC)	–		
Means	
Value		
Recipient	
(VR)	
	
Feedback	
(F)	
WHAT	is	feedback	
and/or	reward	
WHAT	outcome	(product/
service)	is	offered	
WHO	receives	value	WHO	creates,	delivers,	
and	shares	value	
	
Output	
(O)	
Ways	
End	
Progress	
G		o		a		l		/	O		b		j		e		c		t		i		v		e	
Key	Results	
Blogger	POKER-Scorecard	
	
Free	Subscrip/on/	
Ads	on	Blogs	
4	FuncYonal	Units	of	an	OrganizaYon	
Mass	Market	
of	Bloggers	
GLOBAL	PAIN/MISSION/VISION:	“Organize	the	world's	informa/on	and	make	it	universally	accessible	and	useful”		
BUSINESS	MODEL	 VALUE	
(FINANCE)	
FEEDBACK		
(LEARNING/HR)	
PRODUCT/SERVICE		
(PRODUCTION)	
CUSTOMER		
(MARKETING)	
P:	PAIN	
O:	OBJECTIVES	
(Hypotheses)	
q  Grow	Blogger’s	traffic	by	xx%	over	
organic	growth:	0.45	
u  Improve	Blogger’s	reputaLon:	0.72	
Internal	Customer:		
SENIOR	VICE-PRESIDENT	
(Products)	
K:	KEY	EVIDENCES			
E:	EXPERIMENTS		
(Doing/Ques/on)	
q  Launch	3	features	on	Blogger:	0.6	
q  Improve	Blogger’s	404	handling:	0.3	
u  Speak	at	3	industry	events	
u  Coordinate	PR	effort-10th	b/day:	0.8	
u  ID/contact	top	xx%	of	bloggers:	0.8	
u  Fix	DMCA/music	takedowns:	0.4	
u  Set	up	at	Twioer:	@blogger:	0.6	
R:	REVIEW	(Progress)	
E-BLOGGER’S	MODEL	STRIP	(BMS):	“One	Line	Business	Model	(OLBM)”
BUSINESS	MODEL	 VALUE	
(FINANCE)	
FEEDBACK		
(LEARNING/HR)	
PRODUCT/SERVICE		
(PRODUCTION)	
CUSTOMER		
(MARKETING)	
P:	PAIN	
O:	OBJECTIVES	
(Hypotheses)	
q  VP	OF	PRODUCT	
q  Launch	redesigned	mobile	app	
v  Become	Market	Leader	
Ø  HEAD	OF	MARKETING	
Ø  Deliver	quality	leads	
K:	KEY	EVIDENCES		
E:	EXPERIMENTS		
(Doing/Ques/on)	
v  Launch	“New	Product	
q  Build	redesigned	app	
q  Conduct	4	user	tes/ng	sessions	
q  Get	ra/ng	of	4.5/5	in	app	store	
v  Acquire	10,	000	new	users	
Ø  Increase	web	conversion	by	
25%	
Ø  Get	menLon	in	tech	
publicaLon	
R:	REVIEW	(Progress)	
App	POKER-Scorecard	
App’s	BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
Value		
Creator	-
(VC)	–		
Means	
Value		
Recipient	
(VR)	
	
Feedback	
(F)	
WHAT	is	feedback	
and/or	reward	
WHAT	outcome	(product/
service)	is	offered	
WHO	receives	value	WHO	creates,	delivers,	
and	shares	value	
	
Output	
(O)	
Ways	
End	
Progress	
G		o		a		l		/	O		b		j		e		c		t		i		v		e	
Key	Results	
BUSINESS	MODEL	STRIP	(BMS):	“One	Line	Business	Model	(OLBM)”	for	OKR	(ObjecYves	&	Key	Results)	Strip			
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................
BUSINESS	MODEL	 VALUE	
(FINANCE)	
FEEDBACK		
(LEARNING/HR)	
PRODUCT/SERVICE		
(PRODUCTION)	
CUSTOMER		
(MARKETING)	
P:	PAIN	
O:	OBJECTIVES	
(Hypotheses)	
v  Quit	day	job	in	3	
months	
q  Find	co-founder	
K:	KEY	EVIDENCES	–	
(Targets/To	Do:	
Milestones/	
Success	Metrics)	
v  Run	Lean	Canvas	
past	5	advisors	
v  Prepare	deck	
v  Meet	with	2	po-
tenLal	investors	
E:	EXPERIMENTS	(Doing)	
R:	REVIEW	(Progress)	
Entr.	POKER-Scorecard	
Entr.	BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
Value		
Creator	-
(VC)	–		
Means	
Value		
Recipient	
(VR)	
	
Feedback	
(F)	
WHAT	is	feedback	
and/or	reward	
WHAT	outcome	(product/
service)	is	offered	
WHO	receives	value	WHO	creates,	delivers,	
and	shares	value	
	
Output	
(O)	
Ways	
End	
Progress	
G		o		a		l		/	O		b		j		e		c		t		i		v		e	
Key	Results	
BUSINESS	MODEL	STRIP	(BMS):	“One	Line	Business	Model	(OLBM)”	for	OKR	(ObjecYves	&	Key	Results)	Strip			
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................
BUSINESS	MODEL	 VALUE	
(FINANCE)	
FEEDBACK		
(LEARNING/HR)	
PRODUCT/SERVICE		
(PRODUCTION)	
CUSTOMER		
(MARKETING)	
P:	PAIN	
O:	OBJECTIVES	
(Hypotheses)	
o  Make	profit	 o  Win	Superbowl	 OWNERS/COMMUNITY	(Fans)/
TEAM	(Leader)	
o  Fill	88%	of	stadium	stands	
K:	KEY	EVIDENCES		 Superbowl	Trophy	with	inscribed	names	 88%	Filled	Stands	(every	game)	
E:	EXPERIMENTS		
((Doing/Ques/on)	
	
o  GENERAL	
MANAGER	
o  Win	Superbowl	
o  Fill	88%	of	
stadium	stands	
LEARNING	OUTCOMES	 q  HEAD	COACH:	Win	Games	
q  200yd	/Game	Passing	Amack	
q  No.	3	in	Defensive	Stats	
q  25yd	Punt	Return	Average	
Ø  PUBLIC	RELATIONS	
Ø  Hire	2	Colorful	Players	
Ø  Get	2	Monday	Night	Games	
Ø  Get	Media	Coverage	
Ø  Highlight	Key	Player	
R:	REVIEW	(Progress)	
49ers	POKER-Scorecard	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
Value		
Creator	-
(VC)	–		
Means	
Value		
Recipient	
(VR)	
	
Feedback	
(F)	
WHAT	is	feedback	
and/or	reward	
WHAT	outcome	(product/
service)	is	offered	
WHO	receives	value	WHO	creates,	delivers,	
and	shares	value	
	
Output	
(O)	
Ways	
End	
Progress	
G		o		a		l		/	O		b		j		e		c		t		i		v		e	
Key	Results	
BUSINESS	MODEL	STRIP	(BMS):	“One	Line	Business	Model	(OLBM)”	for	OKR	(ObjecYves	&	Key	Results)	Strip			
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................
BUSINESS	MODEL	 VALUE	
(FINANCE)	
FEEDBACK		
(LEARNING/HR)	
PRODUCT/SERVICE		
(PRODUCTION)	
CUSTOMER		
(MARKETING)	
P:	PAIN	
O:	OBJECTIVES	
(Hypotheses)	
§  Land	man	on	
moon	&	
return	safely	
to	earth	
§  Launch	Mission-to-Moon	Program	
	
K:	KEY	EVIDENCES	–	
(Targets/To	Do:	
Milestones/	
Success	Metrics)	
Build	lunar	module	(under	40,000lb	by	
December	1965)	
	
E:	EXPERIMENTS	(Doing)	
R:	REVIEW	(Progress)	
NASA	POKER-Scorecard	
NASA’s	BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
Value		
Creator	-
(VC)	–		
Means	
Value		
Recipient	
(VR)	
	
Feedback	
(F)	
WHAT	is	feedback	
and/or	reward	
WHAT	outcome	(product/
service)	is	offered	
WHO	receives	value	WHO	creates,	delivers,	
and	shares	value	
	
Output	
(O)	
Ways	
End	
Progress	
G		o		a		l		/	O		b		j		e		c		t		i		v		e	
Key	Results	
BUSINESS	MODEL	STRIP	(BMS):	“One	Line	Business	Model	(OLBM)”	for	OKR	(ObjecYves	&	Key	Results)	Strip			
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
GLOBAL	PAIN/MISSION/VISION:	Landing	a	man	on	the	moon	and	returning	him	safely	to	earth	(by	end	of	decade)
POKER	Canvas
POKER-CANVAS:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
WHERE:	
ObjecLves	
(Jobs	To	Get	Done)	
Key	Results	
(Outcomes)	
Pain	Experiments	
Review	-	 +
P.O.K.E.R.	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
WHERE:	
POKER	Canvas	
ObjecLves	(Jobs	To	Get	Done)	
Key	Results	(Outcomes)	
Pain	Experiments	
Review	-	 +
P.O.K.E.R.	
P:	PAIN	
O:	OBJECTIVES	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
E:	EXPERIMENTS	
(Doing/Ques/on)	
R:	REVIEW	(Progress)	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
POKER	Canvas	
Pain	Experiments	
Review	
-	 +	
ObjecLves	(Jobs	To	Get	Done)	
Key	Results	(Outcomes)
P.O.K.E.R.	 Balanced	Scorecard	 L.I.S.T.	(Sierra	Leone)	 Business	Model	Canvas	 Bus.	Model	Strip	
P:	PAIN	 Problem/Challenge;	
Customers/Stakeholders	
Customer	Segments;	Channels;	
Customer	Rel;	Key	Partners	
Value	Recipient	
O:	OBJECTIVES	 ObjecLves	 Plan	of	AcYon	 Key	AcLviLes	
	
(Process)	
K:	KEY	RESULTS/
EVIDENCES	
(To	Do)	
Measures/	
Targets	
Other	SoluYons;	
Proposed	SoluYon	
Value	ProposiLon	 Output	
E:	EXPERIMENTS	
(Doing/Ques/on)	
IniLaLves	 Resources	 Key	Resources	 Value	Creator	
R:	REVIEW	(Progress)	 Budget/Cost	(Structure);	
Benefit/Revenue	(Streams)	
Revenue	Streams;		
Cost	Structure	
Feedback	
BUSINESS	MODEL	POKER-SCORECARD:	Rapidly	Create,	Test,	and	Validate	ObjecLves	for	EXPONENTIAL	BUSINESS	MODELS	
q  Future	(To	Do)		 q  Present	(Doing)	 q  Past	(Done)	WHEN:	
World’s	First	So4ware	for	Ideal	Community	Pain	Solving	&	Design	(CPSD)	
“Eliminate	Pain.	Accelerate	Learning.”	Dr.	Rod	King.	rodkuhnhking@gmail.com	&	@rodKuhnKing	
POKER-Scorecard	
GLOBAL	PAIN/MISSION/VISION:	….............................................................................................		
O:	ObjecLves	
P:	Pain	
K:	Key	Results	
E:	Experiments	
R:	Review	
WHERE:	
POKER-Scorecard	
Business	Model	Project	Management	(BMPM)	Tools	
Constraints	and/or	devia/on	from	standard,	vision,	or	ideal	result	
Way	to	eliminate,	in	a	given	/me	period,	tacit	and/or	explicit	pain	
Minimum	Business	Model	to	test	hypothesis	and/or	achieve	result		
Quan/fied	end,	outcome,	and/or	milestone;	Ideal	Final	Result	
Assessment,	ra/ng,	and	grading	of	progress;	persevere	or	pivot?

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