Top 4 strategies to help increase your Facebook Likes and Engagement with your fans.

1. Increasing Facebook
Likes and Engagement
Presented by RODNEY FERRO
Digital Consultant
rodney@pn.com.au | www.pn.com.au
1300 131 932

2. About Me RODNEY FERRO
14+ years experience, working with small businesses,
corporates and not-for-profits. After so many years being on
the agency side, I have now moved to client side and look
forward to assisting organisations in this challenging and
forever-changing online landscape.
WORKED WITH:
linkedin.com/in/rodneyferro

3. The Jelly Belly story…

4. Jelly Belly
the story
JELLY BELLY IS A WELL-KNOWN BRAND IN THE U.S.
We know that Jelly Belly is a brand that is well-known, but
you would be suprised that after our research, surveys and
analytical studies we found that many consumers are aware
of the flavoured jelly beans, but don’t know of Jelly Belly the
brand... so here starts our challenge!
 What is the challenge?
 What is the digital strategy?
 What is our social media strategy?
 Gaining a snapshot overview
 Setting up various channels
 Let’s look at Facebook…

5. Website Integration

6. Website
Integration
HARNESS WEBSITE TRAFFIC
Most of us these days already have websites that generate
web traffic. Looking at the analytics and loyalty from many
returning visitors you can harness the web traffic and
convert them in FB likes, an easy way to do this is integrate
FB within your website (on the popular pages).

7. Website
Integration
DIGITIAL STRATEGY and ONLINE MARKETING TOOLS
Today I will be focusing on: forming a digital strategy,
importance of planning, understanding your budget, building
your team, sharing a few useful online marketing tools, trying
to help better manage your time and most importantly
looking at ways on increasing conversions.

8. Facebook Advertising

9. Facebook
Advertising
TARGETED FACEBOOK ADVERTISING
There are a few variations in the types of Facebook Ads you
can have as a business page. The popular ones are a
promoted page, promoted post and sponsored stories.

10. Facebook
Advertising
SPONSORED STORIES
With a limited advertising budget we ran a few test
campaigns to see which promotion type would suit Jelly Belly
the best with increasing likes, but at the same time more
quality likes with engaged users.

11. Facebook Apps

12. Facebook
Apps
THERE ARE FREE APPS!
Using some like Static HTML iframe app you can easily create
what’s called a ‘FanGate’ page. This allows users to only
access content if they LIKE your page.

13. Facebook
Comps
BASIC COMPETITIONS, USING CAMPAIGN MONITOR
Using an email application like Campaign Monitor, some nice
designs and the Facebook App you just installed, you can
create a basic competition, increasing likes at the same time
as building your email database.

14. Creating Engaging Content

15. Engaging
Content
CREATING ENGAGING CONTENT
The most important rule is not to sell – if you don’t like it,
your FB fans won’t like it. Give them something they want to
view or hear about. Ask engaging questions, run small spot
prize comps, promote related events. The most engaging
posts usually contain an IMAGE with a BIG CAPTION.

16. Some handy online tools!

17. FREE and easy way to
track social shares from
your website or articles.
AddThis code can be applied to any website
which will allow your users to share your
content on their preferred social network.
With an AddThis registered account, you
can get a report on the social sharing that
has occurred throughout your site or
selected articles.
Best of all you can get started for FREE.

18. Email Marketing Software
Easy editing tools
Campaign Monitor has a nice clean admin
interface to allow you to create your email
marketing templates.
With new features constantly added,
Campaign Monitor makes sending out your
email campaign easier.
Features include:
- Template building
- Campaign sending
- Split A/B testing
- Social Sharing / Reporting
- Auto Responders
- Comprehensive Reporting (clean layout)
- Live Worldview / Subscriber snapshot
- Integration with your website

19. Organise your links
Count popularity
Share your links : FREE
With restricting character limits, the last
thing you need is a really long URL. Bitly
allows you to shorten your URL and use the
link supplied for your post (i.e Twitter).
Some applications now do automatically
shorten your URL.
If you create an account with Bitly you can
track stats, with the number of times your
link was clicked etc.

20. Image Editing Software
When making updates via social media we
find an application like PicMonkey comes
in really handy.
You can quickly import your image, make
edits using: premade templates, overlays,
speech bubbles and export your image to
use within minutes.
No need to go to a graphic designer for
those quick updates.

21. Video Editing Software &
Screen Recording
FREE: OpenSource
Camtasia has a great video editing studio,
which allows you to cut video, add new
elements, transitions, change audio, add
links, export in various formats and more…
There is an OpenSource tool called
CamStudio with limited functionality that
allows screen recording only.
A great way to edit training videos, client
testimonials and/or product videos.

22. One of the largest search
engines behind Google.
As we know video content is now more
valuable than ever.
Optimising your video for YouTube will
help your video be found in search and if
the content of the video is contagious, it
may just go VIRAL!
YouTube Channel – allows you to stream
video content through your website with
no costs to your organisation (using the
embed code)

23. Social Media Management
FREE: Limited
• Manage multiple social networks
• Schedule messages and tweets
• Track brand mentions
• Analyse social media traffic
• 6 million+ satisfied users
TweetDeck – as of May 7th no longer
supports Facebook.
Social Media Management
Facebook, Twitter,
LinkedIn, Google Analytics
Similar to HootSuite, Sprout Social allows
you to manage all your social media
accounts in the one place.
• Engagement
• Profile users
• Schedule posts for future dates
• Manage profiles as a team
• Easy to understand reporting

24. Task Management
FREE : Limited
Asana has a FREE account which is actually
quite generous allowing you to use all its
features for up to 30 users.
Create, Manage, Share tasks with your
team. Instead of a task sitting in your inbox
and losing track of replies, Asana allows
you to group responses to one task, add
attachments and send you email
notifications of updates etc.
Simple
Project Management
Wrike, similar to Asana, has some added
features which allow you to really manage
your tasks and projects in a quick, yet
organised manner.
• Create folders
• Create user profiles
• Create unlimited collaborators
• Useful Gantt Chart
• Set permissions for user access
• Dashboard interface

25. Thank You
Really appreciate your attention
and your time.
Presented by RODNEY FERRO
Digital Consultant
rodney@pn.com.au | www.pn.com.au
1300 131 932