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  1. 1. 1
  2. 2. Environmental Management Systems Reverse Logistics Materials Economy Case Analysis 2
  3. 3. An Environmental Management System (EMS) is a set of processes and practices that enable an organization to reduce its environmental impacts and increase its operating efficiency. It helps a company to achieve its environmental goals through consistent control of its operations. The assumption is that this increased control will improve the environmental performance of the company. The EMS itself does not dictate a level of environmental performance that must be achieved; each company's EMS is tailored to the company's business and goals. 3
  4. 4. Reverse logistics stands for all operations related to the reuse of products and materials. It is "the process of moving goods” from their typical final destination for the purpose of capturing value, or proper disposal. The resource always goes at least one step back in the supply chain. 4
  5. 5. Annie Leonard is an American Activist and Filmmaker. She was born in Seattle / Washington and has a graduation on City ad Regional Planning. On 2007, she created and narrated the animated documentary about the life-cycle of material goods. 5
  6. 6. Materials economy is a system composed of extraction, production, distribution, consumption, and disposal. In nature, one-way linear flows do not long survive. Nor, by extension, can they long survive in the human economy, that is a part of the earth's ecosystem. The extraction resources are non-renewable and the disposal systems aren`t feeding the production. The challenge is to redesign the materials economy so that it is compatible with the ecosystem. 6
  7. 7. Natura is a Brazilian manufacturer and marketer of beauty products. The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004. The company produces cosmetics, fragrances and personal hygiene items and employs more than 7000 workers. The gross profit of 2012 was over USD$2 billions. Currently the company is the second largest Brazilian cosmetics company by revenue, after O Boticário. 7
  8. 8. Sou is a line of personal hygiene and beauty products released by Natura. It was designed by Natura’s Environmental Management System team. The project took 4 years and it was released on 2013. It received the ABRE awards for Sustainability & Packaging 8
  9. 9. All plastic material were developed and supplied by BASF The package prevents any leaking The whole product line uses the same single note scents, avoid any unnecessary washing process during the production A single process creates the package, prints the art and fill the contents 9
  10. 10. 70% less plastic 10
  11. 11. 60% less CO2 emitions 11
  12. 12. 66% less solid waste generated 12
  13. 13. 97% reduction in transport 13
  14. 14. Natura’s reverse logistic process was implemented on 2007 It monitors the lifecycle of the natura’s packages Its main goal is to avoid any environmental impact caused by their products It returns an average of 125 tons of solid waste per year 14
  15. 15. The products is sold by half of the price of similar products The package design and materials are based on environmental sustainability best practices The reverse logistics process returns an average of 125 tons of solid waste per year to be processed and recycled 15
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