1. The Heber
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The Heber Decoder is being established as the most respected
provider of scientific nutritional information, research outcomes and
education in the world.
A subscription to the Heber Decoder provides you the opportunity to
strategically position yourself or your organization as a global leader
in the most technologically advanced, online nutrition “center of
excellence” in the world.
For additional information, please contact your Heber Decoder agent
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Timothy R. Roe
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2. The Heber
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Integrated Nutrition
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The Heber Decoder
An Authority for Integrated Nutrition
Like Benjamin Franklin's Poor Richard's Heber is an MD, PhD, Professor of
Almanac, the Heber Decoder is a place Medicine and Public Health,
for nutritional visionaries. It will and Director of the UCLA
be rapidly established as Center for Human Nutrition at
the authority for the David Geffen School of
innovative Medicine*.
predictions and
interpretations Since regulatory agencies
of modern do not allow food and
nutrition supplement manufacturers
research from to tell you all the facts, we
around the world. find it our responsibility,
as world nutrition
The general leaders, to develop a
nutrition place where you can
community, nutrition find critical, cutting
and wellness edge research outcomes
practitioners and the and time-tested approaches to
medical community nutrition and wellness.
have continuously
valued the research and opinions of Dr. This is a place where appropriate
David Heber for over thirty-five years. interpretation and redress is possible
by internationally renowned nutrition
authorities.
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3. The Heber
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More About The Heber Decoder
Our Vision
We will be the most respected provider of scientific nutritional research outcomes
nutritional information, research outcomes and education
• Providing a bridge with professional healthcare
in the world. We will be regarded as the dietary wellness
“Resource Center of Excellence”. providers, researchers and the public
• Providing the highest quality education
Providing an easy to navigate, highly organized web
Our Mission •
interface
In order to realize our Vision, our Mission must be to
exceed the expectations of our customers, whom we • Maintaining an open, free-flowing communication and
define as key opinion leaders, researchers, industry “straight-talk” channels via blog, forums, social
professionals, partners, sponsors and the public.
networking, RSS, online polls and surveys
We will accomplish this by committing to our shared
values and by achieving the highest levels of customer
satisfaction and membership value, with extraordinary
emphasis on:
• Communicating the application of the latest
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4. +
Dr. David Heber
A Time-Tested Nutrition Visionary
1993 - Based on clinical experience with
patients originated the concept of "Sarcopenic
Obesity" as described in an article in the
American Journal of Clinical Nutrition.
2004 - Published the "LA Shape Diet" including
concepts of fat distribution (shape), the
1978 - Meal Replacements used in diabetes at importance of abdominal fat reduction,
Harbor General Hospital, Torrance composed increased protein servings as shakes, bars, or
of Casec, Dextrose, unsweetened Kool-Aid, and portion-controlled foods with exercise, and
one tablespoon of corn oil. seven servings per day of colorful fruits and
vegetables. Also available in multiple
1980 - Originated use of the term "Diabesity" to languages internationally.
2003 - Used body composition to determine
highlight the changing pattern of type 1 vs. type
protein requirement while losing weight to
2 diabetes based on experience at a County 1997 - Originated the California Cuisine maintain lean body mass and reduce hunger.
Hospital Pyramid putting seven servings per day of Twice what is generally recommended as a
colorful fruits and vegetables at the bottom of protein requirement by the USDA.
1983- Founded the Division of Clinical Nutrition the Food Pyramid instead of eight servings of
at the UCLA School of Medicine and separated refined grains. 2005 – Nutritional Consultant to the “Biggest
from the subspecialty of Endocrinology and
Loser” TV Reality Show
Metabolism while integrating his knowledge 1999 - Published the first US Clinical Trial of
into this field. Chinese Red Yeast Rice for lowering 2006 – Chairman of the Medical Nutrition
cholesterol in the American Journal of Clinical Council for American Society for Nutrition.
1983 - 1985 – Los Angeles’s KABC talk radio Nutrition. Following multiple legal battles this
weekly call -in show focusing on medical and safe and inexpensive botanical dietary 2005-2009 - Published 14 papers on the health
nutrition questions from the public. supplement was banned in the US due to a benefits, absorption and metabolism of
technicality in the Dietary Supplement Health phytonutrients and antioxidants from the
1985 - Recommended over the counter meal Education Act protecting pharmaceutical California pomegranate (Wonderful variety).
replacement shakes and did pioneering work companies by declaring that any ingredient Demonstrated its action against the key protein
to prove the efficacy and safety of meal previously approved as a drug cannot be a underlying inflammation in prostate cancer
replacement shakes in weight management and dietary supplement.
(Nuclear Factor-kappa B). Promoted and
diabetes prevention and treatment.
participated in groundbreaking research
1999- Directed one of the first four NIH showing the benefits of 100% pomegranate
1985-1995 - Worked tirelessly in establishing Centers for Dietary Supplements juice in men with recurrent prostate cancer.
Clinical Nutrition as a subspecialty of medicine Research:Botanicals studying Red Yeast Rice, Developed the International Multidimensional
or including it in Medical School Education. St.John's Wort, and Green Tea Extracts. Authenticity Specification for 100%
pomegranate juice to deter counterfeiting of
1987 - 1988 – Discovery Health Channel & Daily 2001 - Published "What Color Is Your Diet?" this product by multinational soft drink and
Afternoon News on Local CBS Affiliate in Los now in 11 languages including Chinese linking juice manufacturing corporations.
Angeles with live question and answer segment the colors of fruits and vegetables to their
and health news. content of phytonutrients such as lycopene The above accomplishments resulted in
(red), carotenes (orange), lutein (green),
1991 - Directed one of only two NIH-Funded anthocyanins(red-purple), allyl sulfides over 195 scientific papers, over 30 book
Clinical Nutrition Research Units on nutrition (white/green) and recommending seven chapters, 4 professional texts, and 4
and cancer pioneering the concept of the servings per day providing 25 grams of fiber
books for the public during his career.
impact of obesity on common forms of cancer, and significant antioxidants in the diet. Also
the role of vitamin D in normalizing cancer cell the first to demonstrate lutein and related This organization and accompanying web
function, and the cancer preventive role of carotenoids in the California Avocado. presence represents Dr. Heber ‘s next
micronutrients, antioxidants, and Published on mechanisms of action of
phytochemicals in fruits and vegetables.
foray – excellence in cyberspace!
lycopene within cells.
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5. Significant
Advance in
Communication
HeberDecoder.com will be
the central communication
platform for the organization.
Much rich content will flow
including:
• Latest research outcomes
• Quarterly research updates
• Newsletters
• Sponsor news releases with push
to membership
• iPhone and mobile phone tools
• Expert commentary on the Blog
• Open commentary in Forums
• Tools for Dieticians and
Nutritionists to use in their field
of study or for clients and
patients
• Education in the form of CME/CE
• Recorded events and approved
slides for use in talks and
symposia
• Regular meetings & conventions
• Push of content via social
networks and RSS feeds
• Links to professional sites for
additional resources
• A shopping mall for courses,
books and other items
Gain A Better
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The Heber Decoder
Opportunity for Charter Membership
Starting an organization is a massive undertaking.
Creating a world-recognized reference organization
is a 100-fold multiple of that effort.
All of us at the Heber Decoder understand that
those of you who take a calculated risk to be a
Charter Member should be rewarded for that risk.
Benefits of being a Charter Member
• Charter Member status is prominently
displayed on our website and anywhere
major contributors are identified or
recognized
• 20% discount on employee memberships for
the first year
• Additional 5% discount on educational
resources for the first year
• First-refusal on event sponsorship
opportunities
• Receive special invitations to events and first
refusal on special offerings Why use old info when you can
get everything new in HD?
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Annual memberships are a welcome opportunity for professional health care providers
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outcomes and education.
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The Heber
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*Dr. Heber's name and title, along with those of many of the other professors mentioned herein and elsewhere relative to The Heber Decoder, are for
identification purposes only as the University of California along with many others do not endorse specific products or services as a matter of policy.
Also, the information on this site is not intended to prevent, cure, or mitigate any disease process and is not a substitute for regular medical care from a
qualified physician familiar with the particulars of an individual using this site. The content is purely informational and the responsibility for interpreting
or using the information in a specific context rests with the user. This site is not commercially linked to any company but receives unrestricted gifts from
individuals and foundations to carry out its mission. Sponsorships are disclosed but do not imply any influence of the contents or opinions expressed on
this site which are the sole responsibility of the authors protected under the First Amendment of the United States Constitution and do not in any
represent the views or opinions of any sponsors of any activities carried out under The Heber Decoder, LLC or Diet Matrix, Inc.
**Excerpts from CNNMoney.com article July 23, 2008.
The Heber Decoder, LLC
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