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Oh My Dear Paper Target Customers :
- Anyone who loves feminine art
1. Customer Segmentation
“Artsy Goods, Custom design and
illustration based on customer taste,
requests, and personalities.
Our ‘kind of touch’ will never be found in
another creative design services.
We are unique, because we put customer
‘characteristic’ in all our design”
2. Value Proposition
3. Customer Relationship
We created a personal & intimate relationship with our customers.
In every order and services, we always spare an extra time to listen, to
understand them, and to treat them personally.
That’s why for us, our customer is our friend. That should be kept happy, comfort,
- Get to know about customer identity (Especially the close on), their special day,
special event, and others,
- Treated them like our friend, by making a communication to them, supporting
concept and ideas for their special event, and etc.
- Bonus merchandise for loyal customers.
- Extra Packages and services for big order / requests
Promotion has been done online, with social media, and
also strengthened with word of mouth from previous
Which also supported by Endorsement, Event
sponsorships, Community cooperation and others.
We also have a future plan to open a selling path through
the market place and vendors.
In our journey, we have been published by several media. Through
Online platform and television channel.
You can watch us through this link below :
TALK BUDDIES : CREATIVEPRENEUR
5. Revenue Stream
There are a several income center on “Oh My Dear
a. Custom Illustration services
b. Personal merchandise order
c. Event design consultation
d. Support merchandising for events
e. Artsy goods selling
6. Key Resources
As the key of services and production, we have a few
important variable. There are :
• Printing vendors
• Art community
7. Key Activities
In order to support our services, branding, and spread awareness. We
have a several activities that we usually do :
• Attend gallery exhibition
• Open workshop for public
• Offering product and services to support local UKM
• Adjust to production of goods that are the current
• Cooperate with local DEKRANASDA institution, to
attract people interest with traditional and modern
8. Key Partners
To create our business ecosystem and support our operational, we
realize that we need to make connection or a symbiotic mutualism to
other entrepreneur that were related.
That’s why we built a collaboration with Printing vendors, Event
Organizer, Event Planner, and others.
We also pay attention of relationships with public figures that are
suitable for representing our products
9. Cost Structure
In sales, we set different prices. Depending on the type of service and product
to be sold.
For the example :
• Custom Illustration Fee : 175 k (for 2 characters drawn)
• Artsy good :
Notebook : 125 k
Pillow : 175 k, etc depends on
a. Devices and tools capital (depreciation) 30 %
b. Skills and services 50 %
c. Marketing and promotion cost 20%
d. Special case on goods production cost, we marked the prices up 100 %
from the production cost
- The same business that was started
- A bigger business with a better
production and stock system
- Customizeable and Unique
design & Illustration
- Personal feels services &
- High quality artsy goods
- Made by order services and products
- Low stock inventory
- Less able to handle many direct orders
in the same time
- So many people started to have
interest of arts
- Potential market on people who are
looking for non-commercial goods
Founder & Designer
Rofi Adiputra D.Prieska Herwitasari
Product Development Production & Distribution
Established in 2015.
During the 5 years running, Oh My Dear Paper have received various projects, personal
orders, participated in exhibitions, handled many kinds of event concepts, collaborate
with the government or other agencies, and etc.
We also continue to develop design and literacy concepts, and manage a better
Based on informations above, in the past 5 Years. We have a valuation
> Rp. 150.000.000
“Join us, and let’s explore the
unlimited potential of Art !”
CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, and
infographics & images by Freepik
Reach us on,
Instagram : @ohmydearpaper
Phone : 0877-3877-3667