Roger Dobler

az direct data mining psychografie direktmarketing advanced analytics market-radar zielgruppenmarketing gfk predictive modeling donor lifetime value survival analysis rfm kpi analyse reporting dashboarding analytics fundraising gfk roper consumer styles 3rd party data lookalike audience single customer view conversion rate neukundengewinnung hapimag online-marketing opt-in e-mail-adressen e-mail-pool permission-marketing e-mail-marketing listprofiling controlling marketing geodaten testing tests streuwurf demoscope datenqualität data quality roper consumer styles neuroips benchmarking streuwurfoptimierung neuromarketing swiss-crm-forum