Slides for Chapter 6, Part B of Web 2.0 and Social Media for Business: Business in a Connected World 3rd Edition, 2016 Dr. Roger McHaney, Dr. David Sachs http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook

1. Web 2.0 and Social Media
Business in a Connected World
© McHaney and Sachs 2016
Twitter

2. Using Twitter
Busy People
Twitter user names needed to be identified
within the context of a tweet.
Uses Small Amounts of Idle Time
Users find a convenient moment to access their
smartphone and send a tweet or check on
recent tweets from others.
Twitter Anywhere
Twitter works well in spare moments when
waiting in line at a store or during commercial
breaks in a news broadcast.
Twitter Data
Twitter collects new information and provides
it in easy-to-access ways during short bursts of
time.

3. Handle – A user name that starts with the ‘@’ symbol is a Twitter
handle. Users register their handle and use it as an identifier for their
tweets and other users can send messages to it (like an address).
Basic Twitter Concepts: Handle
Examples Include:
@MLB – Major League Baseball twitter handle
@BarackObama – U.S. President Barack
Obama’s Twitter handle
@nytimes – New York Times Newspaper
Twitter handle

4. Mention – When a handle appears in a tweet, it will automatically trigger a
mention and will be placed into that user’s mentions folder.
Basic Twitter Concepts: Mention

5. At least sort of private…
Basic Twitter Concepts: Private
Starting with ‘@’
If a tweet starts with a handle (e.g. @handle), it will be placed into
the home tweet streams of only people that follow both the sender
and the one being mentioned.
Viewed by Public?
Although considered a private tweet by
Twitter, it can still be viewed by the public
(Just ask certain politicians about this one!).
Accessing ‘Private’ Tweets
A ‘private’ tweet can be accessed on the sender’s and receiver’s
public sites or on the sites of anyone who follows both the
sender and receiver.

6. Basic Twitter Concepts: Period
Starting with ‘.’
Twitter users will place a ‘.’ in front of the handle.
First Character
Since Twitter looks at the first
character in determining whether a
message is meant to be ‘private’ or
public, the ‘.’ ensures that the
message will be broadcast to all
followers of a sender.
Reader Innovation
The period came into favor for
this function because it is a
small character and will not
distract the readers.

7. When in doubt, assume everyone can see it
Basic Twitter Concepts: Replies
Mention
Twitter replies can be generated by clicking on a mention.
Reply Options
Several options appear at the bottom of a tweet including Reply.
Private Response
A reply will format the response tweet as a private message.
Going Public
If any character is placed ahead of a tweet’s ‘@’ symbol, the reply
becomes a public tweet.

8. Followers
Can only be sent to a follower. This reduces the amount of spam sent to
Twitter message boxes.
Basic Twitter Concepts: Direct Message
Most Private
Direct messages are Twitter’s most private form of communication (a
140 character version of nearly-real-time email).
‘D’ or ‘DM’
Type a ‘D’ or ‘DM’ followed by a handle to start a direct message tweet.
Mistakes Happen
Direct messages are sometimes mistakenly made public when the
sender forgets to include the ‘D’.
Replies
Replies to a direct message must also have the ‘D’ or ‘DM’ or it becomes
a public tweet.

9. Basic Twitter Concepts: Retweets
Retweeting
Occurs when a user forwards received tweets. Generally starts with the
characters ‘RT’. However, can also just be forwarded tweets.
Viral
A tweet can go viral when it is
retweeted by enough people.
Attribution
Occurs when a user
forwards received tweets.
Generally starts with the
characters ‘RT’. However,
can also just be forwarded
tweets.
Success Measure
Many organizations use a tweet’s retweets
counter as a measure of impact.

10. Basic Twitter Concepts: Modified Tweet
Embedding Tweets
Some users embed a tweet into their message
or add his or her own thoughts to a tweet.
MT
Occasionally, the user will start a message with ‘MT’ for Modified
Tweet.
Courtesy
This is a courtesy to the original tweeter and indicates the
user has edited the original message.
Trimming
May occur if user needs to trim characters from the original message to
enable more room for added comments.

11. Summary of Common Twitter Lingo

12. Example Tweets

13. Lists can be private or public
Twitter Lists
Filtering
A key to successful use of Twitter is to
reduce the ‘noise’ and focus on
connections consistent with goals.
Like Groups
Twitter lists essentially the equivalent of groups in other social
media.
3rd Party Tools
Twitter and a number of third party vendors provide tools to
create and manage Twitter lists.
Trimming
For instance, one list could be created for business contacts, another for
personal friends, one for organizations of interest, and yet another for
collecting celebrity tweets.

14. Peers – At the same level and in the
same industry
Pros – Charest suggests creating a list of
experts and thought leaders within a
relevant industry
Patrons – These people fall into the
categorization of customer or client
Suggestions by Dave Charest
Types of Lists for Business Professionals

15. Friends – Many Twitter users keep their business and personal lives
separate with two different accounts.
Personal Interest – Can include those from areas outside the business
domain but can provide insight, ideas, and creative outside-the-box
concepts.
Other Lists to Create

16. Twitter lists have taken on a life of their own. For instance,
popular twitter lists allow people to have a ready-made
group of similar people to follow.
Popular Twitter Lists

17. 1) Navigate to Lists
Create A Twitter List

18. 2) On the right side of the box, the “Create
List” button can be pressed to begin a new list.
Create A Twitter List

19. 3) Fill out meaningful information to
help describe list to potential followers.
Create A Twitter List

20. 4) Add people to the list.
Create A Twitter List

21. 5) Search and add to one or more lists.
Create A Twitter List

22. 6) View member Tweets.
Create A Twitter List

23. Private Lists Are Locked

24. Includes user’s
lists and other
lists user has been
added to.
All Twitter Users Have A List Page

25. One way to acquire a useful list collection is to visit the profile page of other
Twitter users in the same business domain. Their public lists are visible after
clicking "View all" on their lists. Another way of finding lists is to use a third-
party application that maintains a directory of Twitter lists like
TwitListManager.
Managing Twitter Lists

26. A Web address shortening tool can help conserve characters.
Twitter automatically shortens links but services such as
http://bit.ly can also be used to obtain extra space.
Using Shortened Links

27. Contact: Roger McHaney, Kansas State University, mchaney@ksu.edu