1. Chapter 1: Introduction to Web 2.0: Part A
Web 2.0 and Social
Media for Business
Roger McHaney, Kansas State University

2. • Term coined during O'Reilly Media Web 2.0
Conference in late 2004
• Includes applications that allow people to
participate in information creation, digital
resource sharing, Web page design, and
collaboration on the World Wide Web
• Users interact in virtual communities
• Examples include Facebook, YouTube,
LinkedIn, Flickr, WordPress, Wikimedia, and
Blogger
Introduction to Web 2.0

3. • Internet opened world to vast possibilities of
communication, information creation, data
sharing and computing power
• Humble beginnings traced to four
networked host computers called ARPANET
in 1969
• Expectations for more than 22 billion online
devices by 2020
• A vast computer network of numerous
smaller, interconnected computer networks
Internet

4. This network of networks establishes a global data
communications system using standards or protocols
Internet

5. • Web pages are text-based documents
following specifications known as Hypertext
Markup Language (HTML)
• Web pages that conform to standards can be
viewed as developer intended on compliant
browsers and devices
• Web pages distributed and accessed using
Hypertext Transfer Protocol (HTTP)
• Browser is client and requests resource user
wishes to view
• Pages stored on networked computers running
server software to respond to client requests
WWW

6. Collection of interconnected documents organized into
human-readable computer screens called Web pages
WWW

7. Computers hosting Web sites function as Web servers
Transmission of requested Web pages can use
encryption in the form of Hypertext Transfer Protocol
Secure (HTTPS)
1) Client submits HTTP request
2) Server responds by
searching through stored
content
3) Server returns a response
message which generally
contains requested content
How Web Servers Work

8. Web 2.0 can be viewed as four major, interrelated
components:
(1) Social media
(2) Content sharing
(3) Filtering and
recommendations
(4) Web applications
Web 2.0 Defined

9. Professor Andrew McAfee of Harvard Business
School defines Web 2.0 as:
SLATES

10. SLATES (con’t)

11. Technology Evolution Creating Environment for Web 2.0

12. Social media facilitates social networking. People are
profoundly communal and need to interact with voice,
gestures, and written language
Social Media

13. Includes:
• Online social networks
• instant messaging (IM) and
texting
• Audio and video
conferencing
• Metaverses and virtual worlds
• MMORPGs (Massively
Multiplayer Online Role-
Playing Games)
Social Media
Social media facilitates
social networking. People
are profoundly communal
and need to interact with
voice, gestures, and written
language

14. Example Tools:
• Microblogs
• Podcasts
• Blogs
• Wikis
Social Media Tools
Takes common services used
for a long time---newspapers,
magazines, radio, record
albums, telephones, and
television---and recreates
these in digital form with
added benefit: layer of
social interaction

15. Example Business Podcasts

16. Example Microblog (Twitter Feed)

17. End of
Chapter 1 Part A
Web 2.0 and Social
Media for Business

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Slides Prepared by Professor Roger McHaney
Kansas State University
Twitter: @mchaney
Blog: http://mchaney.com
Email : mchaney@ksu.edu