1. Group Number: 1
Submitted to
Jyoti Marathe

2. Group Members
 Dhiraj Bajwa(03)
 Sudeep Roy(12)
 Rohan Naik(179)
 Kamlesh Pandey(161)
 Ajay Nandkumar(158)
 Rohit Kalekar(199)
 Abhishek Yadav(164)
 Mauzib Inayat(123)
 Pranjal Tare(201)
 Ganesh Sawant(178)
 Vikas Nanaware(197)

3. Acknowledgement
 We would like to thank Jyoti Mam for
Giving this opportunity to give this
presentation

4. Road Map
 Introduction
 Objectives
 Target
 Budget
 Advertising
Strategy
 Message
 Budget Allocation

5. Handloom Industry of India

6. Objective
 Promote Handloom Industry in India

7. Target
 Weavers
 Consumers of Janata
Cloth
 Generic Category

8. Budget
 Affordable Method
 Government Support
 Total Budget
80,00,000

9. Advertising Strategy
Medium:
Television
 Incredible . India ……..
 News Channels
Print
 Newspaper
 Magazine
 Wall Painting

10. Radio
 14 Radio Station Both
AM and FM
Events
 Fashion
Amateur and Professional
Fashion Shows
Fashion Shoot
 Sports
State level Events
Inter college Competition

11. Special Event
Hamara Bharat
Hamari Khadi
Khadi Festival

12. Message
Human Appeal

13. Campaigns
 Employment Campaign
 Khushali Yojana
Milk and Khadi Textile worker

14. Budget allocation
ADVERTISMENT 40,00,000
T.V 15,00,000
PRINT 10,00,000
RADIO 15,00,000
Events 20,00,000
Fashion& sport 10,00,000
Khadi special event 10,00,000
Development of
advance work shop
20,00,000
TOTAL 80,00,000