2. First open meet-ups
14.03.2016 – minimum viable product (and some lean
startup)
23.03.2016 – website prototyping
xx.04.2016 – Visual Studio Code (IDE) and GitHub usage (source
control)
3. Goals
Understand core idea about lean startup methodology.
Understand what is minimum viable product.
Understand how to use story mapping in defining MVP.
MVP for this semester’s project idea.
4. Agenda
Lean startup methodology (just for MVP)
Minimum viable product
MVP examples
Excercise for building MVP for project idea
5.
6. Startup
A human institution designed to create a new product or service
under conditions of extreme uncertainty.
7. Problems with startups
Most of them do not know yet what they are building.
They tend to spend a lot of time building a product that later on is
something that noone wants and uses.
9. It’s all about hypothesis
Value hypothesis – tests whether a product or service really delivers
value to customers once they are using.
Growth hypothesis – tests how new customers will discover a product
or a service.
10. How to test your hypothesis?
You do not need fully featured product or service to do test
value/growth hypothesis.
Maybe you do not need to do any programming at all.
Make the test cycle as short as possible.
11. Build-Measure-Learn
This is were MVP is built.
MVP is a version of a new product which allows a team to collect
maximum amount of validated learning about customers with the
least effort.
It’s not necessarily smallest product imaginable, it can range in
complexity from extremely simple smoke test to actual prototype.
14. Dropbox
Team wanted to test their leap-of-faith question – if Dropbox can
provide a superior customer experience, will people give it a try?
Product requires deep technical expertise and big development
effort.
Their MVP – a video explaining the technology. Result – waiting list
went from 5,000 to 75,000 in one night.
15. Zappos
Hypothesis – are the customers ready and willing to buy shoes
online.
Testing the hypothesis – founder began asking local shoe stores if he
could take the pictures of their inventory, in exchange for permission,
he would post the pictures online and come back to buy the shoes at
full price if a customer bought them online.
16. Lets assamble!
Groups of maximum 3 people.
1. Find your team members (choose people that you do not know
personally)
2. Make your acquaintance
3. 5 minutes for the task
4. 20 seconds for presentation
18. Before we define MVP for project idea lets
understand one of the techniques building
MVPs
19. Story mapping core idea
Replace the traditional one dimensional list of features ordered
according to business value with two dimensional map which focuses
on user activities and the overall vision of the product.
20. In the practice
Step 1 – capture primary goal of your product
Step 2 – define the main process in the product
Step 3 – create a list of features for each stage
Step 4 – prioritize the features inside lists
Step 5 – define the MVP
21. Step 1 – capture primary goal
Imagine you are developing a product which helps people to
assemble their own customized shoes. Product allows users to
choose colors, fabrics, decorations and shapes.
Primary goal could be – Allowing users to receive an individual,
customized pair of shoes.
22. Step 2 – define main process
Think more about tasks that user has to do instead of features.
Customize shoe Buy shoe Manage order Deliver order
23. Step 3 – list of features
Customize shoe Buy shoe Manage order Deliver order
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
26. Project idea
Core problem – it is hard to find an online place/site that would
contain personalized recipes with healthy food.
Primary goal – allow users to find and share healthy recipes
according to their taste.
27. Task in groups
Define a MVP for project idea
1. Same groups
2. 15 minutes for task
3. 2 minutes for presentation
At the end we will choose the features for MVP alltogether.
28. That’s all! Thank you!
Don’t forget to leave some feedback – both positive and constructive
Follow us on Facebook
Apply – www.youthtech.lv
Next meet-ups:
23.03 18:00 – prototyping
06.04 18:00 (?) – IDE and source
controle
29. More info:
Lean startup methodology:
http://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-
Innovation/dp/0307887898/ref=sr_1_1?ie=UTF8&qid=1458056711&sr
=8-1&keywords=lean+startup+eric+ries
Story mapping:
http://blog.cayenneapps.com/2014/11/25/5-steps-to-building-
minimum-viable-product-with-story-mapping/