Enviar búsqueda
Cargar
Final thesis-jen-100513075935-phpapp01
•
Descargar como DOC, PDF
•
0 recomendaciones
•
322 vistas
Rone Ryan Desierto
Seguir
Denunciar
Compartir
Denunciar
Compartir
1 de 25
Descargar ahora
Recomendados
Article1
Article1
guestc8407b7e
Presentation for Franchisees
Blugre Corporate Presentation
Blugre Corporate Presentation
ambtolentino
The main purpose of this study is to determine the consumers’ perception and attitude toward Tea and Coffee. Total 100 South Korean consumers participated as respondents in this study. Fishbien’s Multi-attribute attitude model and t-test were used to measure hypothesis and compare attitude toward Tea and Coffee. Findings indicate that consumer attitudes toward Coffee and Tea differed significantly among consumers in Korea. Consumers had an overall more positive attitude towards Coffee compared with Tea with regards to availability, different flavor, and environment of shop attributes. In contrast, mean value and t-value indicate that there were no significant differences in aspects of freshness, habitual facts, and status, but correlation value indicate that there were some differences with regards to freshness and status. Findings of this study are only related to the consumers from South Korea, study period was September 2010 to January 2012, and maybe it is not generalized to other nationalities or countries. The research hints that the Tea Company should give attention to its marketing strategy on enhancing the attributes of “different flavor”, “availability” and \"good environment of shop\". This study fills a gap in the literature on coffee and tea in business research.
Perceived Quality and Attitude Toward Tea & Coffee by Consumers
Perceived Quality and Attitude Toward Tea & Coffee by Consumers
Waqas Tariq
Brand identity impact thesis
Brand identity impact thesis
aamirsaifullah
Research Proposal (The effect of extraculicullar activities)
Research Proposal (The effect of extraculicullar activities)
Ria Dwi Pratiwi
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves - 60% drink coffee more than once / day, 36% drink instant coffee daily - Only 14% drink coffee black. 86% put either sugar, milk or both - 43% drink instant coffee most. 56% regularly drink instant coffee - Main reason why instant coffee is taken is by its quickness and easiness - Nescafe is the best brand in terms of the recognition (86%) and share
Instant coffee for vietnamese
Instant coffee for vietnamese
Q&Me Vietnam Market Research
Vietnam’s coffee industry is expected to grow strongly in the coming years as the population continues to expand at a rate of about one million people a year and the country and the tastes of its people become more sophisticated. Increased activity at both consumer and trade levels from local and international players is another factor that is expected to fuel the industry’s growth. In this Research Note from Ipsos Business Consulting, we explore the Vietnamese coffee drinking habits, Vietnam’s coffee value chain and how the country is gearing up for sustainable growth.
Vietnam's Coffee Industry
Vietnam's Coffee Industry
Ipsos Business Consulting
Kedar Acharya Thesis on Ecotourism Final pdf verson
Kedar Acharya Thesis on Ecotourism Final pdf verson
Kedar Acharya
Recomendados
Article1
Article1
guestc8407b7e
Presentation for Franchisees
Blugre Corporate Presentation
Blugre Corporate Presentation
ambtolentino
The main purpose of this study is to determine the consumers’ perception and attitude toward Tea and Coffee. Total 100 South Korean consumers participated as respondents in this study. Fishbien’s Multi-attribute attitude model and t-test were used to measure hypothesis and compare attitude toward Tea and Coffee. Findings indicate that consumer attitudes toward Coffee and Tea differed significantly among consumers in Korea. Consumers had an overall more positive attitude towards Coffee compared with Tea with regards to availability, different flavor, and environment of shop attributes. In contrast, mean value and t-value indicate that there were no significant differences in aspects of freshness, habitual facts, and status, but correlation value indicate that there were some differences with regards to freshness and status. Findings of this study are only related to the consumers from South Korea, study period was September 2010 to January 2012, and maybe it is not generalized to other nationalities or countries. The research hints that the Tea Company should give attention to its marketing strategy on enhancing the attributes of “different flavor”, “availability” and \"good environment of shop\". This study fills a gap in the literature on coffee and tea in business research.
Perceived Quality and Attitude Toward Tea & Coffee by Consumers
Perceived Quality and Attitude Toward Tea & Coffee by Consumers
Waqas Tariq
Brand identity impact thesis
Brand identity impact thesis
aamirsaifullah
Research Proposal (The effect of extraculicullar activities)
Research Proposal (The effect of extraculicullar activities)
Ria Dwi Pratiwi
- 46% drink coffee after walking up, and 1/3 use it to refresh themselves - 60% drink coffee more than once / day, 36% drink instant coffee daily - Only 14% drink coffee black. 86% put either sugar, milk or both - 43% drink instant coffee most. 56% regularly drink instant coffee - Main reason why instant coffee is taken is by its quickness and easiness - Nescafe is the best brand in terms of the recognition (86%) and share
Instant coffee for vietnamese
Instant coffee for vietnamese
Q&Me Vietnam Market Research
Vietnam’s coffee industry is expected to grow strongly in the coming years as the population continues to expand at a rate of about one million people a year and the country and the tastes of its people become more sophisticated. Increased activity at both consumer and trade levels from local and international players is another factor that is expected to fuel the industry’s growth. In this Research Note from Ipsos Business Consulting, we explore the Vietnamese coffee drinking habits, Vietnam’s coffee value chain and how the country is gearing up for sustainable growth.
Vietnam's Coffee Industry
Vietnam's Coffee Industry
Ipsos Business Consulting
Kedar Acharya Thesis on Ecotourism Final pdf verson
Kedar Acharya Thesis on Ecotourism Final pdf verson
Kedar Acharya
Mba Marketing Projects Based On Hotel Industry
Customer perception-and-attitude-towards-retail-coffee-chains-–-a-study-in-de...
Customer perception-and-attitude-towards-retail-coffee-chains-–-a-study-in-de...
theysi
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
Survey about coffee shop preference in vn
Survey about coffee shop preference in vn
Q&Me Vietnam Market Research
90624323 coffee-shop-ppt
90624323 coffee-shop-ppt
Himanshu Yadav
Thesis
Thesis
none
My thesis proposal
My thesis proposal
Polytechnic University of the Philippines
Business plan for Coffee Shop
Business plan for Coffee Shop
Cochin University
thesis mapeh
Thesis
Thesis
Yeng Barce
1
1
Rone Ryan Desierto
1
1
Rone Ryan Desierto
3
3
Rone Ryan Desierto
2
2
Rone Ryan Desierto
Self
Self
Rone Ryan Desierto
S
S
Rone Ryan Desierto
Ryan
Ryan
Rone Ryan Desierto
Rone ryan r
Rone ryan r
Rone Ryan Desierto
Rone
Rone
Rone Ryan Desierto
Ron
Ron
Rone Ryan Desierto
Retoke
Retoke
Rone Ryan Desierto
Reliability acknowledgement statistical tools and analytical scheme
Reliability acknowledgement statistical tools and analytical scheme
Rone Ryan Desierto
Introduction
Introduction
Rone Ryan Desierto
H
H
Rone Ryan Desierto
Gimu jmj
Gimu jmj
Rone Ryan Desierto
Más contenido relacionado
Destacado
Mba Marketing Projects Based On Hotel Industry
Customer perception-and-attitude-towards-retail-coffee-chains-–-a-study-in-de...
Customer perception-and-attitude-towards-retail-coffee-chains-–-a-study-in-de...
theysi
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
Survey about coffee shop preference in vn
Survey about coffee shop preference in vn
Q&Me Vietnam Market Research
90624323 coffee-shop-ppt
90624323 coffee-shop-ppt
Himanshu Yadav
Thesis
Thesis
none
My thesis proposal
My thesis proposal
Polytechnic University of the Philippines
Business plan for Coffee Shop
Business plan for Coffee Shop
Cochin University
thesis mapeh
Thesis
Thesis
Yeng Barce
Destacado
(7)
Customer perception-and-attitude-towards-retail-coffee-chains-–-a-study-in-de...
Customer perception-and-attitude-towards-retail-coffee-chains-–-a-study-in-de...
Survey about coffee shop preference in vn
Survey about coffee shop preference in vn
90624323 coffee-shop-ppt
90624323 coffee-shop-ppt
Thesis
Thesis
My thesis proposal
My thesis proposal
Business plan for Coffee Shop
Business plan for Coffee Shop
Thesis
Thesis
Más de Rone Ryan Desierto
1
1
Rone Ryan Desierto
1
1
Rone Ryan Desierto
3
3
Rone Ryan Desierto
2
2
Rone Ryan Desierto
Self
Self
Rone Ryan Desierto
S
S
Rone Ryan Desierto
Ryan
Ryan
Rone Ryan Desierto
Rone ryan r
Rone ryan r
Rone Ryan Desierto
Rone
Rone
Rone Ryan Desierto
Ron
Ron
Rone Ryan Desierto
Retoke
Retoke
Rone Ryan Desierto
Reliability acknowledgement statistical tools and analytical scheme
Reliability acknowledgement statistical tools and analytical scheme
Rone Ryan Desierto
Introduction
Introduction
Rone Ryan Desierto
H
H
Rone Ryan Desierto
Gimu jmj
Gimu jmj
Rone Ryan Desierto
Finish chapter 1 of research
Finish chapter 1 of research
Rone Ryan Desierto
F2
F2
Rone Ryan Desierto
Chapter 2
Chapter 2
Rone Ryan Desierto
Chapter 1
Chapter 1
Rone Ryan Desierto
Appendix b
Appendix b
Rone Ryan Desierto
Más de Rone Ryan Desierto
(20)
1
1
1
1
3
3
2
2
Self
Self
S
S
Ryan
Ryan
Rone ryan r
Rone ryan r
Rone
Rone
Ron
Ron
Retoke
Retoke
Reliability acknowledgement statistical tools and analytical scheme
Reliability acknowledgement statistical tools and analytical scheme
Introduction
Introduction
H
H
Gimu jmj
Gimu jmj
Finish chapter 1 of research
Finish chapter 1 of research
F2
F2
Chapter 2
Chapter 2
Chapter 1
Chapter 1
Appendix b
Appendix b
Descargar ahora