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Growing Membership in a Recession

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Tony Rossell
Tony Rossell

Is it crazy to talk about membership growth in the midst of a recession? Not according to Tony Rossell, Senior Vice President of Marketing General, Inc. As he outlined in his February, Associations Now article, The Upside of Down, “right now is perhaps the best time in recent memory to acquire new members. And organizations that are taking advantage of this are seeing remarkable returns”. But how are associations going about achieving the results that Tony talked about in the article? View his presentation to find out.

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Membership Growth Principles: Best Practices in Membership Marketing Presented by Socious, Inc. and Tony Rossell Senior Vice President Marketing General, Inc.
Is There Hope? ,[object Object],[object Object]
Growth in a Recession? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Can your association be the solution? ,[object Object],[object Object]
Current Economic Environment ,[object Object],[object Object],[object Object],[object Object]
Wider Business Perspective ,[object Object],[object Object]
Baseball’s Five Tools of Success ,[object Object],Leo Durocher , said of Mays: "He could do the five things you have to do to be a superstar: hit, hit with power, run, throw, and field. And he had that other ingredient that turns a superstar into a super superstar. He lit up the room when he came in. He was a joy to be around."
How to be an All-Star in Membership Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economics ,[object Object],[object Object],[object Object],[object Object]
How long do members stay? ,[object Object],[object Object],[object Object],[object Object]
How much are members worth? ,[object Object],[object Object],[object Object],[object Object]
Where is membership headed? ,[object Object],[object Object],[object Object]
Market ,[object Object],[object Object],[object Object],[object Object]
Potential Acquisition Market Segments Former Members Like Associations Subscribers Directories
Match Behavior ,[object Object],[object Object]
“ Where the Winners Meet” Research
Market ,[object Object],[object Object]
Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
Building a Value Proposition Vision Relationship Reward What separates you from all other organizations? ASAE’s Decision to Join -- research of 16,944 members and former members from 18 associations -- highlights these components of the membership value proposition.
Value Proposition ,[object Object],[object Object]
Product Line Extension ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing ,[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
As employment and consumer spending slows, manufacturing professionals are concerned. So how can you prepare for change, build your skills and position yourself for career success? See details inside... Making your Case for Membership
 
Promotion ,[object Object],[object Object]
Applying the Four Tools ,[object Object],[object Object]
Membership Lifecycle Awareness Recruitment Engagement Renewal Reinstatement
Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recruitment ,[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Impact of Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Renewal ,[object Object],[object Object],[object Object]
Renewal ,[object Object],[object Object]
Reinstatement ,[object Object],[object Object],[object Object],[object Object]
Growth System ,[object Object],[object Object]
Tony Rossell ,[object Object]

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Growing Membership in a Recession

  • 1. Membership Growth Principles: Best Practices in Membership Marketing Presented by Socious, Inc. and Tony Rossell Senior Vice President Marketing General, Inc.
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  • 14. Potential Acquisition Market Segments Former Members Like Associations Subscribers Directories
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  • 16. “ Where the Winners Meet” Research
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  • 19. Building a Value Proposition Vision Relationship Reward What separates you from all other organizations? ASAE’s Decision to Join -- research of 16,944 members and former members from 18 associations -- highlights these components of the membership value proposition.
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  • 26. As employment and consumer spending slows, manufacturing professionals are concerned. So how can you prepare for change, build your skills and position yourself for career success? See details inside... Making your Case for Membership
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  • 30. Membership Lifecycle Awareness Recruitment Engagement Renewal Reinstatement
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