This document discusses public image, social media, and brand image for Rotary District 6970. It emphasizes the importance of developing a strategic communications plan that promotes Rotary's values across multiple media platforms in a consistent manner. Key recommendations include forming a committee to oversee public relations efforts, creating rich online content to engage stakeholders, and following Rotary's branding guidelines to project a unified voice across social networks like Facebook, Twitter, LinkedIn, and more. Maintaining an active social media presence through regular updates is important to reinforce Rotary's brand awareness.

1. PUBLIC IMAGE,
SOCIAL MEDIA, AND
BRAND IMAGE
DISTRICT 6970 ASSEMBLY
ANDREW PAUL WILLIAMS, PH.D. AND HOWARD KELLY

2. PUBLIC IMAGE

3. PROMOTING ROTARY VALUES

4. THE ROTARY VOICE

5. PUBLIC RELATIONS
Media Relations (Press Releases, Fact Sheets, Backgrounders, Media Kits)
Print Collateral (Posters, Brochures, Fliers)
Advertising
Presentations
Co-Sponsorships
Corporate Relations
Make this a team effort and form a committee.
Multi-Media (Traditional PR, Email, Website, and Social Media)

6. SOCIAL MEDIA
Natural Extension of Public Information Efforts (e.g., Media Relations, Website and Email)
Members and Stakeholders like to engage via different information sources
Incremental messaging to maintain, reinforce brand awareness
Create rich content to help get found in searches
Drive traffic to websites
Educate Stakeholders (e.g., donors, media, members, other supporters)
Answer questions and increase Rotary engagement

7. EFFECTIVE SOCIAL MEDIA
Develop – Stay on Brand. The Rotary Voice.
Implement – Who is responsible? A team effort is best.
Maintain – Keep platforms current and regularly updated. Monitor Activity.

8. COMMUNICATING ROTARY VIA
SOCIAL MEDIA
https://www.facebook.com/rotary
https://twitter.com/rotary
https://www.linkedin.com/company/rotary-international
https://plus.google.com/+rotary/posts
https://www.pinterest.com/rotary/
https://www.instagram.com/rotaryinternational/
https://www.youtube.com/user/RotaryInternational
https://vimeo.com/rotary

9. FACEBOOK

10. TWITTER

11. LINKEDIN

12. GOOGLE+

13. PINTEREST

14. INSTAGRAM

15. YOUTUBE

16. VIMEO

17. PUTTIN’ ON YOUR
BRAND IMAGE

18. SOME FACES IN THE CROWD

19. ROTARY AS A BRAND IMAGE
WHICH GRAPHIC IS THE ROTARY LOGO?

20. THE 2013 ROTARY LOGO AND VISUAL
BRANDING

21. TODAY’S ROTARY LOGO AND
VISUAL BRANDING RULES

22. NOT THERE YET...

23. ALMOST THERE...

24. WE’VE ARRIVED...

25. GUIDES TO BRANDING
CONSISTENCY

26. PUBLIC IMAGE BEST PRACTICES
Audience and Situation Analysis
Selecting Platforms and Understanding Technical Features of Platforms
Goals and Objectives
Branding: Integrated Look and Content (Visual, Textual, Voice)
Plan Ahead
Evaluate

27. SOCIAL MEDIA BEST PRACTICES
Have a mix of content across media and digital/social platforms and outlets that is congruent visually and textually.
Stay on Brand using Rotary guidelines.
Visual impact matters a lot.
Keep Content Interactive and Engaging.
Use Incrementalism and Waves of Publicity (Pre, During, and Post).
Create simple and clear original posts for your club.
Repurpose Content from District 6970 and Rotary International.

28. SOCIAL MEDIA BEST PRACTICES
Plan Ahead
Be Intentional and Audience Sensitive
Selecting Platforms—Learn Content Expectations, Protocol
Develop A Posting Plan and Policies in Advance
Edit, and keep content consistent in voice
Stick to a regular posting schedule and share things of interest and benefit to be in the news
feeds and have strong page

29. THANK YOU