For students and first jobbers who are keen to make a career in digital. What types of job are available, what is the process of web design, what career path is available. General information about the basics of creative and digital agencies and how they work, with case studies and examples.

1. presents So you want to work in an agency? Roy Murphy – Creative Director

3. What are the creative industries

4. Design, Music, Film, Fashion, The Arts, Written Word, Games And more…

5. Is the online creative industry important? Design contributes over £11 Billion to the UK economy every year. There are around 2 million people working in the creative industries in the UK Over 1000 design consultancies in London 186,000 people work in design in London

6. But why should I bother… Everyone wants to work in the creative industries. Not everyone can…

7. What does a creative digital agency do? Research and analytics Experience innovation and modelling Digital media design and merchandising Marketing strategy and integration Customer strategy and management Search engine optimization and marketing Media services Campaign management

8. Online creative industry – Opportunities and types of roles within an agency

9. Web designers Web developers Front end coders Database specialists Information architects Usability experts Interface designers Graphic designers Flash designers Illustrators Copywriters Art directors Creative directors Planners Project managers Account managers Account directors

10. Web Designers Design and develop bespoke creative online Solutions by utilising a wide range of skills Thinking and brainstorming Communicating ideas Information planning and architecture conceptualising Utilise Creative skills and tools Technical understanding Accessibility and usability Understanding user interaction Split between creative and technical mindset

11. Web Design example

12. Web Design example

13. How will I know a creative if I spot one You’ll know alright…

14. Web Developers Develop bespoke technical solutions by utilising a wide range of skills Thinking and planning ideas and execution Communicating flow and organisation Information planning and architecture Schematics Utilise technical toolbox Understand users and usability Understanding user interaction Technical and user centred mindset

15. Web Developers

16. Web Developers

17. How will I know a Tecchy if I spot one You’ll know alright…

18. Graphic designers Develop bespoke technical solutions by utilising a wide range of skills Thinking and planning ideas and execution Communicating ideas Visualising ideas Presenting ideas clearly Utilise creative toolbox Use design as visual language Understand balance between formats

19. Graphic designers

20. How will I know a Graphic designer if I spot one… You’ll know alright…

21. Information Architects Develop clear user journeys through navigation and experience by utilising planning skills Communicating ideas Visualising ideas Presenting ideas clearly Use prototyping as a visual language Understand balance between end users and client requirements Inquisitive and challenging

22. Information Architects

23. How will I know a information architect if I spot one… You’ll know alright…

24. Account / Project Managers Deep understanding of client and user needs Sense of overview Great communication Presenting skills Calm and creative Champion usability Balance creative, technical and client service tasks Project manage to go live / delivery

25. Account / Project Managers

26. How will I know a Account person if I spot one You’ll know alright…

27. What are typical Creative agency projects

29. presents Website Design & Build

30. HC Methodology

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40. Case Study – Malmaison Online marketing Website design and build Ecommunications Viral marketing Brand enhancement Strategy and placement

41. 5. Malmaison work – website hub

42. 5. Malmaison work – website satellite

43. 5. Malmaison work – email campaigns

44. 5. Malmaison work – email campaigns

45. 5. Malmaison work – email campaigns

46. 5. Malmaison work – Viral Campaigns

47. 5. Malmaison work – Viral Campaigns

48. Show me the path…

49. Year one Intern / junior designer Learning the business communicating Design Technical Production Formulating ideas Peer review and approval

55. I’m Sold! What do I do next?