You’ve heard of Dismaland, Banksy’s ‘dismal’, theme-park inspired art-experience? 28k tickets sold out within 30 minutes every week for 5 weeks. As you’d expect, jump! fought for and got our hands on some of those ‘not-so-golden’ tickets. So here’s our jump! Rubberneck Report on what drove the frenzy and the ‘anti-hero’ wake up call for innovation. Endjoy!

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© jump!® 2015
the innovationists
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Dismaland was Banksy’s ‘Bemusement Park’,
an alternative, theme park- inspired art
show. It has just finished its five week run in
Weston-Super-Mare, Somerset.
Banksy billed it as Britain’s most
disappointing new visitor attraction.
jump! scrambled for tickets and duly visited.
We were more than disappointed.
Which is a good thing.
This is one of our jump! rubberneck reports.
It’s a peep inside Dismaland, a p.o.v. on
what’s driving the frenzy and an intro to
Anti-hero Innovation from jump!
As they say in Dismaland, endjoy.
Each week its 28,000 tickets sold out in 30
minutes. Thousands from Britain and Europe
queued to get in on the day and demand -
allegedly  - crashed their web site. That’s
not to mention the media hype generated.
So how come an art show is
creating this frenzy?

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Here’s what Banksy says about Dismaland (we’ve paraphrased a little):
Dismaland is a theme park with a more appropriate message for the next
generation; Sorry Kids.
Sorry about the lack of meaningful jobs and global injustice. The fairytale is
over, the world is sleepwalking towards climate catastrophe, maybe all
that escapism will have to wait.
So, are you looking for an alternative to the soulless sugar-coated banality
of the average family day out? Or just somewhere a bit cheaper?
This is an escape from mindless escapism.
Enjoy the latest addition to our chronic leisure surplus; a theme park whose
big theme is that theme parks should have bigger themes.
Not bad for a fiver.

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Let’s jump in.
To a most dismal welcome.
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jump! “Two programmes please!”
Dismaland “You can’t have two. You’re smiling.”
jump! “Eh... Ok. Two programmes please.”
Dismaland “There.”
jump! “HEY, they’re my programmes you just
threw on the ground!”
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Artist, Jenny Holzer has created a series of demotivational sound bites for Dismaland.
They’re on balloons, on signs and broadcast on the tannoy in between the strains of
24/7 Hawaiian music.
Private property
is the source of
all crime.Ambition is as
dangerous as
complacency.
Protect me from
what I want.
Abuse Of Power
Comes As No
Surprise
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Brutal fun at the fair.
Anyone for Merry-go-round Horse
Lasagne, a ‘slo-mo’ caravan ride or
hooking rubber ducks while exchanging
surly remarks with the staff?
Pic: thewston mercury
Pic: asos
Pic: asos
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Art vs. War
Paco Pomet
Deitrich Wegner
Darren Cullen
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Jump aboard the world's first bus-mounted museum
surveying the role of design for social control.
Admire the craftsmanship of CCTV, anti-homeless
spikes and body-worn work place surveillance
devices like the Motorola WT-4000
Then pop over to Pocket Money Loans.
Get out of debt with a loan or win a toy
after only three late payment charges.
Gavin Grindon
Darren Cullen
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jump! / Banksy collaboration (ahem)
Participating in our very own
paparazzi princess chase.
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Ad Breaks
Don’t like the ads on your
commute? With these handy
spanners you can replace
them with your own ads.
Dismaland artist, Darren
Cullen, plus, it’s believed other
Dismalanders, replaced
posters on the morning of a
major international arms
conference in London called
DSEI.
Here’s what he said about it to
VICE.com.
The arms dealers who are
currently slithering through
London would much prefer
their horrible conference to
pass by without any real
scrutiny. By doing something
like this, we're able to draw
commuters’ attention to the
fact that some of the world's
worst dictatorships have come
to London to pick out their
preferred instruments of torture
and murder.
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Let’s unfuck like it’s 2012!
Each year we pick a word we think will be a rising theme in the next 12 months.
We spotted this message on the side wall of the Dismaland Castle.
Three years later, we think UNFUCK retains its currency with a new direction, from
helping people through a financial recession to a helping them through an ethical one.
In 2012 our word was UNFUCK. Maybe you received our New Year’s card?
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So, back to our original Rubberneck question.
Why this frenzy for an art show?
Sure, people want to be part of the hype. There’s a fascination
too around the ‘ambush’ nature of Banksy’s art stunts.
But having experienced the show, we believe there’s more to
this than a superficial desire to get in on a stunt.
This isn’t your average queue for an art exhibition. It took about
six hours for those lucky enough to get in.
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Here’s a jump! point of view.
In the face of ‘big government’ and
‘big consumer’, early mover people
want to hack their way to something
better...
So the way forward is voting with your
feet and ballot paper, marching, ‘dis-
liking’ and in Weston-Super-Mare for five
weeks, entry level anarchy, disobedient
thinking and ethical subversion.
... something fairer, more intimate, more
real, more sustainable and, why not (?)
more beautiful.
Early movers are looking for anti-heroes
who will spark a new wave of ethical
subversion.
We, society and the planet, are on a
path we didn’t ask for.
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createmediocre

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Banksy says:
Dismaland encourages us to consider, not just
consume.
The wake up call for us, as brand owners and brand
builders, is to embrace what we at jump! call
Anti-Hero Innovation.
We say:
Early movers are looking for anti-heroes who will
spark a new wave of ethical subversion.
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Anti-Hero Innovation is
innovation that challenges
ingrained convention and
habit, aiming for a sweet spot
of better society, better planet
and, better brand results.
If you’re engaged in Anti-Hero
Innovation, you’re creating
new products, services and
initiatives that go against the
grain of our consumerist
convention.
If you’re doing that, you’re
encouraging people to be
‘considerers’, not consumers;
citizens, not spectators.
And maybe you’re sparking
some badly needed ethical
subversion. From the Dismaland programme:
“Some people describe Josh Keyes’ paintings
as ‘a satirical look at the impact urban sprawl has on our
rural surroundings.’ Maybe.”

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Anti-hero innovation
that turns road kill
furs into fashion.
Petite Mort Fur’s
mission is to shift the
$35 Billion fur industry
built on the lives of
50 million caged and
trapped animals
every year to a
paradigm of
compassion,
sensibility, and
freedom by
respectfully
resurrecting 365
million wild animals
killed on our roads
every year, which
are currently thrown
away.
Intermarché ran
a hugely
successful
campaign
marketing
misshapen fruit
& veg to
combat food
wastage
Anti-hero
innovation that
turns an
aesthetic
consumer
assumption on
its head.
createawesome
16We could be anti-heroes
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Patagonia encourage customers to
send their worn Patagonia items back for
repair, rather than buy a new item.
They’re also sending a repair truck to fix
up customers’ clothes in situ.
Anti-hero innovation that goes against
the consumerist grain of ‘buy new’. Brands steer clear of war
zones, yes?
Anti-hero innovation
doesn’t.
Fonderie 47 makes luxury
watches and other
accessories from the parts
of AK47s . The brand funds
the removal of these and
other assault rifles from
areas of conflict.
We could be anti-heroes

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18Find the anti-hero within
Three jump!s to
anti-hero innovation
de(fault)1 subvert2 hack3
Find the conventions,
assumptions and
defaults in your
industry, business or
brand that could
ultimately harm
people and
environment.
Find your fight.
Get ethically
subversive, talk to the
rebels, read what you
shouldn’t…
Generate ideas that
subvert the ‘default’
you want to fight.
Hack your brand.
Build in your ethical
subversion ideas and
themes. Figure out
how you, your
customers and the
world will be better off
after your anti-hero
innovation.
Fight For Better.
© jump!® 2015
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dublin | london | weston-super-mare
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© jump!® 2015
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dublin | london | weston-super-mare
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Fancy joining jump! in an Anti-Hero Innovation playground?
For better brand, society and planet results?
hello@jumpinnovates.com
Bettina MacCarvill: +353 (87) 223 7777
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Lee Geraghty (jump! London): + 44 7570 707792
Paul Kelders: +353 (86) 3800787
Ruan McGloughlin: + 353 (86) 650 4360
@jumpinnovation
www.jumpinnovates.com