Rubans Accessories Corporate Presentation

1. !
!
!
High%Fashion%Accessories

2. !
!
!
Genesis
• To fulfill a passionate quest of elegance, grace, sophistication
and modish needs of youth and women; gave birth to the idea
of Rubans. With a modest beginning in the year 2012, it has
sought to strike a right balance between quality and creativity
through its whimsical designs.
• With its impeccable quality, which have defined the forte of
Rubans. The brand has gained repute in the social circles.
• Rubans is always on its toes to provide you with accessories what
you have only dreamt of and desired for long. The thinking
minds behind the brand work round the clock to make Rubans a
wardrobe necessity.
Quality, Creativity, Royalty and Novelty

3. !
!
!
The Founder
Mrs. Chinu Kala, a former Mrs. India finalist, entrepreneur, socialite
and a fashionista is the driving force behind ‘RUBANS’. Year 2012
was a turning point in her life when she decided to leave her imprint
in the world of fashion with her eponymous label- Rubans.
Her association with the world of fashion and accessories dates
back to ‘Fonte Corporate’, which specializes in customized and
personalized gifts in the corporate circles. . Fonte has a long list of
clientele which includes DLF IPL, Mumbai Indian’s, Chennai Super
kings , ITC Limited, Idea Cellular, Zeiss, TV Today Network, Star Sports,
ESPN and a host of others.
Fashionista, Socialite, Entrepreneur

4. !
!
!
The Concept
• Rubans will be a hub of state- of- the art designer accessories for
women, young girls’ and boys’.
• Every single item available at Rubans is tastefully selected,
keeping the fashion trends of the season in mind.
• Rubans aims to be one stop shop for all your voguish, natty
needs.
• The hard- to- resist pieces of accessories are available to
customers at affordable prices.
Selection, Sourcing, Pricing

5. !
!
!
Mission
• Rubans aims at targeting the burgeoning youth market, offering
them a variety of fine craftsmanship to choose from.
• The pricing of the products at Rubans is carefully meditated upon
keeping its consumer’s base in mind.
• Building reliable vendor relations that will facilitate better market
approach for the products.
• Enabling the reach of the products to consumers spread across a
wide geographical area.
Youth, Variety, Price, Reach

6. !
!
!
Product – Fashion Accessories
• Bags
• Belts
• Fashion Accessories
• Hair Accessories
• Hats, Scarves
• Jewellery
• Neckpieces
• Sunglasses
• Ties & Bow ties

7. !
!
!
Sales Strategy
Rubans clearly understands the need for marketing and advertising
of its products to be able to reach its potential consumers’ base.
Rubans sales strategy will be multi- pronged involving:
Marketing the products through its website which will serve as its
online retail.
Strategic tie-up with SnapDeal
Putting up exhibitions at events which draw the youth’s taste.
Tying up with several multi- brand retail stores where it is easier to
market the products.
Advertising through social media, electronic media, print media
and radio.

8. !
!
!
Branding
• Brand research — conducting in-depth market research to aid in
brand positioning.
• Brand architecture development.
• Brand strategy development.
• Brand collateral system development — creating print and
interactive collateral material that articulates and reinforces the
brand.
• Brand identity guidelines.
Research ! "#$%&'($' ! )(*(+,- !! "#$%&'($' ! )(*(+,- !
.,/&',# ! 0/%1/$(.,/&',# ! 0/%1/$(

9. !
!
!

10. !
!
!
Thank you !!