1.
Building an MVP from business owners’
perspective
Ruby Meditation #23 Odessa

2.
Agenda
Introduction
1. What is a Minimum Viable Product (MVP)?
2. How to prepare an MVP?
3. Tips and tricks
Summary
Building an MVP from business owners’ perspective

3.
Introduction
Building an MVP from business owners’ perspective

4.
1. Goal of presentation
2. Personal introduction
3. What is Netguru?
Introduction
Building an MVP from business owners’ perspective
Introduction

5.
● Highlight benefits from building an MVP
● To outline a practical approach to building MVP
● Encourage you to think in MVP way
Introduction
Building an MVP from business owners’ perspective
Goal of the presentation is to:

6.
● Piotr Latoszek, Product Owner in Netguru
● 5 years of experience in building web products
● Saas, Performance apps, Marketplaces
● Why am I here?
Introduction
Building an MVP from business owners’ perspective
Few words about myself

7.
● a Polish software development and software consultancy company
founded in 2008
● From idea through software development to maintenance
● Fintech, Ecommerce, Marketplaces, web/mobile
● Remote working culture, Agile and Dev-Friendly development
● https://netguru.com
● https://en.wikipedia.org/wiki/Netguru
Introduction
Building an MVP from business owners’ perspective
Netguru introduction

8.
What is a Minimum Viable Product?
Building an MVP from business owners’ perspective

9.
1. Definitions and theory
2. What it really is
3. What are the reasons to create an MVP?
Building an MVP from business owners’ perspective
What is a Minimum Viable Product?

10.
● Eric Ries: “that version of a new product which allows a team to
collect the maximum amount of validated learning about customers
with the least effort.”
● Wikipedia: “In product development, the MVP is a product with just
enough features to gather validated learning about the product and
its continued development.”
● “a development technique in which a new product or website is
developed with sufficient features to satisfy early adopters.”
What is a Minimum Viable Product?
Building an MVP from business owners’ perspective
Definitions and theory

11.
What is a Minimum Viable Product?
Building an MVP from business owners’ perspective
What it really is.
Idea / product Data collection Customers
Building an MVP is the process of gathering the key information about
customers with the least effort and translating it into current and future
business opportunities.

12.
1. A business idea, which is the answer to particular customers need
2. Shortage in resources (time, money, knowledge, etc.)
3. Feedback loop and constant refinement of a business idea
4. Higher chance of success
What is a Minimum Viable Product?
Building an MVP from business owners’ perspective
What are the reasons to create an MVP?

13.
How to prepare an MVP?
Building an MVP from business owners’ perspective

14.
1. Defining scope
2. Data-driven approach and writing hypotheses
3. Feedback loop and constant improvement
Building an MVP from business owners’ perspective
How to prepare an MVP?

15.
● Various techniques, but one simple question: why would anybody pay
for that?
● Value proposition: BMC, VPC
● How big is big enough?
How to prepare an MVP?
Building an MVP from business owners’ perspective
Defining the scope

16.
● Wikipedia: “A hypothesis is a proposed explanation for a
phenomenon. For a hypothesis to be a scientific hypothesis, a
method requires that one can test it.”
● Why do we need hypotheses?
● How to write a good hypothesis?
How to prepare an MVP?
Building an MVP from business owners’ perspective
Writing hypotheses

17.
● Where to get feedback from?
● Before you start the analysis
● How to choose the next step?
How to prepare an MVP?
Building an MVP from business owners’ perspective
Feedback loop and constant process refinement

18.
Tips and Tricks
Building an MVP from business owners’ perspective

19.
1. What to do?
2. What to avoid?
Building an MVP from business owners’ perspective
Tips and Tricks

20.
● KISS principle: “Keep it simple, stupid”
● Start with free tools. Don’t pay for super-fancy all-in-one systems
which bring you the same value as the ones which are free
● Do as much as you can manually and you’ll learn faster
● Be always open to your customers opinions
● “When nothing goes right, go left” - be flexible
Tips and Tricks
Building an MVP from business owners’ perspective
What to do:

21.
● Focusing on a product more than on its customers
● Lack of feedback loop
● Chaos
● Demotivation
● Promises which you’re unable to keep
Tips and Tricks
Building an MVP from business owners’ perspective
What to avoid:

22.
Summary
Building an MVP from business owners’ perspective

23.
Building an MVP from business owners’ perspective
1. Minimum Viable Product
2. Simplicity
Summary

24.
Piotr Latoszek
Product Owner
piotr.latoszek@netguru.co
https://www.linkedin.com/in/pzlat/
Building an MVP from business owners’ perspective