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How to Raise a Unicorn (And Take a Great Idea to The Next Level)

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How to Raise a Unicorn (And Take a Great Idea to The Next Level)

  1. 1. A practical guide to creating impractical growth for your business
  2. 2. Get my tasks done Make money 
 on the go Job Posters can outsource tasks from cleaning and business admin to large scale national workforces. Airtasker Workers can make up to $1,000 per week completing tasks – income in your pocket. We’re a trusted marketplace for people, small businesses and enterprise clients to outsource tasks or flexibly complete jobs to earn money – online or via mobile. Re-imagining how labour is exchanged in the real world
  3. 3. Let’s get creative
  4. 4. Today’s Challenge Post a task Tell us what you need. It’s free to post. Select a worker Receive offers from trusted workers within minutes. Choose the best person for the job. Pay and review Pay your worker securely and leave a customer review. End-to-end experience: Mobile Payments; Communications; Insurance
  5. 5. Embracing risk= Identification Experimentation MitigationQuantification
  6. 6. Create a nightclub The Club Cool fit out, Great DJ, Bouncer, Awesome Cocktails The Hype Marketing “This is going to be 
 the best party” The People Good mix of people, Guys vs Girls
  7. 7. Create a nightclub The Product UX/UI, App, Payment, Processes Marketing Marketing / PR / 
 Social Buzz Users Lots of people, Mix of Posters & Workers
  8. 8. Find partners not vendors
  9. 9. Create a few rules to manage the unruliness
  10. 10. Julian Assange probably needs Airtasker more than anyone else. 
 So let’s show how Julian gets things done while stuck in the Embassy. The freedom 
 to do more
  11. 11. Use data and science as a springboard not a straightjacket
  12. 12. Use data and science as a springboard not a straightjacket
  13. 13. Tell everyone there’s a party going on inside - High intensity bursts in high impact placements and programming - Make the most of our creative and find platforms that can tell our brand story - Used creatives to cater to different demo - Use data mostly, but you need to take leaps of faith - Investing up on the creative idea vs just maximising media
  14. 14. Impact on brand interest Source: Google Trends Brand Campaign activation Brand Campaign activation 5x increase in search queries for ‘Airtasker’
  15. 15. What were the results - business impact 148% increase in app downloads 277.1% uplift in user 
 sign ups 43.8% uplift in posted tasks
  16. 16. We now have over 1 million community members 0 250,000 500,000 750,000 1,000,000
  17. 17. Over 75,000 tasks posted each month (that’s $10M)
  18. 18. Continuing to use LAB as our main brand awareness platform Closing the Consideration Gap (being contextually relevant when it matters) and learning conversion barriers Test and learn around end frames, targeting, placements and lengths Keep optimising but don’t break what works Setting our tech & product teams up for success What’s Next for Airtasker
  19. 19. - Embracing risk = Identification + Experimentation + Quantification + Mitigation - Create a nightclub - Create a few rules to manage the unruliness - Find partners, not vendors - Use data and science as a springboard not a straightjacket - Tell everyone there’s a party going on inside - Keep optimising but don’t break what works 7 secrets to raising a unicorn
  20. 20. And the winner is…..

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