The document provides tips for using LinkedIn effectively for job searching. It outlines two main goals of LinkedIn: "Catching" which is building a profile to be found by recruiters, and "Pitching" which is finding and connecting with people who can help with opportunities. It provides guidance on completing profiles with pictures, headlines, and summaries using the SAR (Situation, Action, Result) model. It also discusses using status updates, connecting with others, participating in groups, and answering questions to fully utilize LinkedIn's networking and exposure capabilities.

1. LinkedIn
Essential for your job search,
handy for the rest of your life

2. Highpoints
• The basics
• Two goals of LinkedIn.com:
– Catching – building your profile so you can be
found
– Pitching – hunting / finding the people you
need
• Status Updates
• Connecting
• Groups
• Answers

3. The basics
• LinkedIn.com is THE place recruiters, HR-
types and hiring managers (a/k/a
“problem-havers”) go to find candidates or
learn more about candidates they have
already found.
• Build your profile intentionally so you can
be found. (Catching)
• Connect with lots of people and use
interactively so you can find people
(Pitching).

4. Russ’ view of Linkedin – top
of the page…Notice the
“People you may know”…
because you might!

5. Russ’ view of Linkedin – a
little lower…notice the
“Who’s viewed your
profile?”

6. Left side – who has looked Right side – how am I doing
at my profile; clues about in attracting attention
who my message is (scorecard-kinda). Update
reaching. your profile; watch your
views skyrocket. Pay
attention to who is looking!

7. How often do I show up in
searches weekly? Average
303.5x/week! Why?
Because of how I have built
my profile – to be found!

8. Highpoints
• The basics
• Two goals of LinkedIn.com:
– Catching – building your profile so you can be
found
– Pitching – hunting / finding the people you need
• Status Updates
• Connecting
• Finding people, part deux!
• Groups
• Answers

9. Catching │Goal #1: Building your
profile so you can be found

10. Your profile
• 100% complete profile- LinkedIn will help
you chart your progress as you move
towards completing your profile.
• 100% is only the beginning – but it’s a
good first goal!
• Catching wins championships…and gets
you found on LinkedIn.

11. Your profile
• Picture – smiling, professional, good
lighting, facing camera
• Headline – say what you do or did, use
keywords; 120 characters, use it!
– Your title may have been Accountant II (which
doesn’t tell clearly what you did.)
– Accountant │Joint-interest billing │JIB │Oil &
Gas │AP Supervisor │Revenue accounting
│Data analyst │efudd@gmail.com (That’s 118
characters – which is more clear?)

12. Your profile
• Pop Quiz – Which do you think is most
effective?
1. CONSUMER PRODUCTS EXECUTIVE -
Brand Management | Marketing | Sales
Management | Consulting
2. Actively Seeking Next Employment
Opportunity
3. Currently seeking employment - Production
Management - Technical Coordinator -
Management A/V - Audio Engineer

13. Your profile
• Current – maybe delete it?
– Alternatives: Immediate availability, currently
seeking, Open to new opportunities
– Avoid: Unemployed, Retired, etc. Look
forward!
• Public profile – customize it; for resume,
business cards and email signature
– http://www.linkedin.com/in/knightruss
– http://www.linkedin.com/pub/hans-helmerich/9/992/a44
– See the difference? Which is easier to share?

14. Your profile
• Current
– You can delete “current” (suggested)
– Alternatives include: Immediate availability,
currently seeking, Open to new opportunities
• Public profile – customize it; for resume,
business cards and email signature
• Recommendations – two minimum; don’t
kill yourself for more; anyone can write
them for anyone else, limited value

18. Your Summary
• Speak to results, $, #, % where possible
• Use keywords throughout
• Tell your story in a concise and compelling
way (takes some work to get it right)
• Adding a list of keywords at the bottom –
simply for LinkedIn’s search engine – is
the best way to be found more often

19. My new friend Boe;
connected with him in Feb;
met in person in June; 17k
connections; 300+ profile
views/day.

20. See what Boe is doing
here? Tells his story, then
has a repeating stack of
keywords so he will be
found.

21. S+A = R
• Every statement about your work can fit
this model
• Have 14-40 of these, use on LinkedIn
profile, resume and more
• S = Situation – Tell what you began with
• A = Action – What did you do differently
that others didn’t or might not
• R = Result – Outcome delivered to your
employer, ideally quantified in $, # or %

22. Previous jobs
• Explain what you did, tell SAR stories
• Go beyond the job description
– Responsible for sales [or]
– Pursued by phone, mail, email and in-person
the decision maker for payment solutions,
presented and closed the largest contract the
company had signed in 5 years worth over
$1MM.
• Add a specific block of keywords for each
previous job

23. Highpoints
• The basics
• Two goals of LinkedIn.com:
– Catching – building your profile so you can be
found
– Pitching – hunting / finding the people you
need
• Status Updates
• Connecting
• Groups
• Answers

24. Pitching │Goal #2: Hunting wabbits; finding the
hiring manager, decision maker and others

25. Indeed.com: An
aggregated source of job
postings. Try it!

26. Hunting on LinkedIn
• Found two jobs on page 1 of Indeed from
“controller accounting” search on
Indeed.com
• Oil States International (let’s dig on this
one)
• Utica Park Clinic (this one will wait)

27. Russ suggests: Find the
company on LinkedIn!

28. Russ suggests: Then
follow them!

29. Next: Who do I know at
the company? Strike out
so…

30. Let’s try the “Advanced”
search- upper right corner…

31. Keyword: accounting
Location: 74101
Company: Oil States
Current company

32. Struck out!

33. Searched again with “Oil
States” in caps; my network
didn’t yield anything here.

34. Jigsaw.com is another
search tool, especially good
for getting company HQ
information and specific
contact information.

35. Now here are a couple of
names, esp. Bradley
Dodson, CFO & Treasurer.

36. Here is his contact
information, if you have
points to “buy” it with. You
earn points on this site by
keying in

37. And just to confirm that he
is still there, here he is on
LinkedIn. This isn’t iron
clad, but a good indication.
Here is his information
n the company’s
website under
management team”.

38. What we found…
• Bradley J Dodson, SVP & CFO
• Could get his contact information from
Jigsaw.com or ask for him at the main
number 1 (713) 652-0582
• Chances are, we won’t reach him but
someone in his office might direct us to
who the hiring manager is for this position
if we simply ask.

39. Highpoints
• The basics
• Two goals of LinkedIn.com:
– Catching – building your profile so you can be
found
– Pitching – hunting / finding the people you
need
• Status Updates
• Connecting
• Groups
• Answers

40. Status updates: Projecting good
information to your network (What’s
up, Doc?)

41. Outbound: status message
• Always good news (never negative!)
• Always professional
• Article you read related to your industry,
vocation, job search or something else
with broad interest
• Community or industry event
• Interact with other people’s messages!
This is SOCIAL media – be social!

42. For every post I make, I
probably like or
comment on 10 others.

43. Highpoints
• The basics
• Two goals of LinkedIn.com:
– Catching – building your profile so you can be
found
– Pitching – hunting / finding the people you
need
• Status Updates
• Connecting
• Groups
• Answers

44. SHHHHH! Let’s keep all this just between
us…no sense in others learning about
making good use of LinkedIn, OK? Next
up: The how, who and why of connecting

45. Connecting
• Always customize the message
• Remind people how you know them or
met, even if you met earlier in the day
• Offer value
• Give them a reason to connect!
• “Russ here from the job search ministry! I’m searching
for a sales position in energy or financial services. Might
you know someone looking for someone like that?
Could we connect in case I might help you or someone
you know?”

49. Highpoints
• The basics
• Two goals of LinkedIn.com:
– Catching – building your profile so you can be
found
– Pitching – hunting / finding the people you
need
• Status Updates
• Connecting
• Groups
• Answers

50. Are you afraid yet? Now, to Groups!

51. LinkedIn Groups
• An excellent way to expand your connections
exponentially
• Participate and be relevant
• Industry
• Discipline
• Geography
• Interest
• You can join 50 (or so) with free account
• Bonus: What business are you in right now?

56. Highpoints
• The basics
• Two goals of LinkedIn.com:
– Catching – building your profile so you can be
found
– Pitching – hunting / finding the people you
need
• Status Updates
• Connecting
• Groups
• Answers

57. Do you have questions? Do you
have expertise that you ought to
project? Answer questions! On to
the “Answers” section!

58. Answers
• Search the question before you ask it!
• You have a list of 20 or so keywords from
your profile set up, start with those
• Sometimes it’s good to see who is asking
the question – could be the CEO of your
next employer or some student in India.
• Project your expertise!

62. More
• Repeat important things in different ways
• Include misspelled versions of your name
if it might be misspelled
• Blue on LinkedIn = hyperlink; click, follow,
explore! You aren’t going to break the
internet!

63. Finding People
• Do we have time?
• We went through one example earlier
• Let’s just try it! Who are you looking for?
• Company
• Title
• Name
• Let’s find their information!

64. Russ Knight sells energy management consulting for THG Energy
and is the co-founder of OJT @ Asbury and one of the leaders of
FUMC’s Employment Transition ministry in Tulsa. (918) 640-6148-c
or OJTjobs@gmail.com