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3SecretsOfProductivity,[object Object],1,[object Object],3 Amazing Secrets for a Truly Wonderful Life (and Business)*,[object Object],*aka  The “Less is More” Productivity Paradox,[object Object],Power of Priorities Worksheet,[object Object],Including:,[object Object],Russ Mack,[object Object],Double Your Business Today,[object Object]
If you . . .,[object Object],[object Object]
Despair about getting some of your life goals done, even when you have worked towards them for years
Struggle with finding enough time in the day to “do it all”
Wonder how some people are phenomenally successful but work much less than you do and still have plenty of time for fun3SecretsOfProductivity,[object Object],2,[object Object]
Imagine what it would feel like if you could . . .,[object Object],[object Object]
Have a simple formula for deciding on the best use of your time
Uncover mistakes that cost you untold wasted time and effort
Work from a simple, one-page document that will keep you on track3SecretsOfProductivity,[object Object],3,[object Object]
3SecretsOfProductivity,[object Object],4,[object Object],. . . to here? ,[object Object],What’s it worth,[object Object],to move from here . . .,[object Object]
5,[object Object],3SecretsOfProductivity,[object Object],Where are you?,[object Object]
Can We Take This Huge Bestseller . . .and Soup It Up?,[object Object],Timothy Ferriss had an astounding big idea: What if we are just working on the wrong ideas? What if we truly focused on the right idea?  Something we really care about.  Something the world really wants. Something that takes maximum advantage of our special gifts. ,[object Object],And how was this all going to work?  Ferriss showed how to apply the Pareto’s Principle’s famous 80/20 rule -- making the most of your strengths, delegating the rest.,[object Object],Simple idea that made the book a huge international bestseller.,[object Object],Focus.  Focus.  Focus.  Are those our 3 amazing “secrets?”,[object Object],3SecretsOfProductivity,[object Object],6,[object Object]
[object Object]
Nobody explains these post-industrial challenge sand opportunities better than Seth Godin (“Tribes,” “Poke the Box,” etc. all hugely influential books)
Technology is giving us tremendous opportunities
Yet that same technology is distracting us beyond belief (ever notice how the most productive people limit their email exposure, time limit their work on social media?)3SecretsOfProductivity,[object Object],7,[object Object],Why now?,[object Object],[object Object]
But those skills and experiences barely prepared me for life-and-death challenges.
Super Bowl Sunday five years ago my wife collapsed and was eventually diagnosed with a rare but terminal illness.
For my wife to stay alive (she is doing fine, thank you) my skills would have to rise to another level.Why me?,[object Object],What’s the purpose?,[object Object],[object Object],[object Object]
What you will get in this Special Report:,[object Object],Case Studies:  Examples of the 3 “secrets” in action, powerful stories of results achieved, sometimes in minutes.,[object Object],Powerful Principles . . . Souped Up:  How you can take the key idea behind a huge and influential bestselling book . . . and take it a step further!,[object Object],A Simple, Step-by-Step Practical Worksheet:  Look at an example, then do it yourself.  How tough?!,[object Object],3SecretsOfProductivity,[object Object],9,[object Object],Power of Priorities Worksheet,[object Object]
1.  Case Studies,[object Object],Can things happen quickly and powerfully?,[object Object],Absolutely!,[object Object],Does it take forever to get results?  Nah!,[object Object],What follows are results that were achieved . . .,[object Object],Sometimes with extraordinary effort, with large and talented teams,[object Object],Other times it was little more than a conversation,[object Object],Sometimes just over the phone,[object Object],3SecretsOfProductivity,[object Object],10,[object Object],Can you tell what the threads are in the following stories . . .?,[object Object]
3SecretsOfProductivity,[object Object],11,[object Object],“A year ago I started off with a blank sheet of paper, a big mandate, plenty of capital, and 700 unassigned engineers.  But no road map.  A year later a billion dollars plus in cost reductions were achieved through major engineering design changes.  And it all came off flawlessly, with minimal disruption, and a year ahead of schedule!  Couldn’t have done it, Russ, without your help in strategic planning, excellent communication skills, and day-to-day wisdom in project management and implementation.  Thanks.”  John J. Viera, Director of Sustainable Business Strategies, Ford Motor Company,[object Object],“Russ is flat out amazing! My earliest memories of Russ are reviewing a proposal in my office he had put together for a book we had self published. Russ dreamed bigger and said this book, Launching A Leadership Revolution, was so good that it should be published by a NY publisher and it could be a best seller. Russ took the ball and ran with it and within a few months with his contacts in the publishing industry had landed a book deal with a major New York Publisher. The rest is history. Launching A Leadership Revolution went on to sell over 200,000 copies and was recognizing on all the major publications as a best seller for non-fiction book which included the Wall Street Journal, USA Today, and Business Week. It is a rare individual who has the ability to dream big AND then the ability to deliver! Russ is a great friend and business partner and I am honored to recommend him.” Robert Dickie III, Co-owner at ConRadical, LLC,[object Object]
3SecretsOfProductivity,[object Object],12,[object Object],“Russ, Wow!  You are an amazing marketer!  You even marketed me to...me!  I LOVE the idea about which you wrote me! Thanks for your encouragement.  You are a great uplifter!  God bless,” Terri Brady, Owner, multimillion dollar leadership development company,[object Object],“Russ is one of the most intelligent people I have ever met. We had breakfast last fall and talked about my business. I was struggling for a tag line that described my business well. After about an hour and a half he looked at me and uttered these words, "Nobody ever went broke supplying what the customer was willing to pay for." It was a stroke of genius and is my tag line to this day. Russ is a good friend, a trusted advisor and a true servant. Should you get an opportunity to sit with him for a few minutes do not pass up the privilege.” Daniel Walker President River's End Consulting,[object Object],From Doug Koenig, esq:,[object Object],What a great call!  Thanks for your insights and thoughts.,[object Object], I'm excited to think about how I can help people, and even since we talked, it occurred to me that I don't really want my business customers to file bankruptcy ...,[object Object],I really want them to succeed as companies, to keep the jobs they have, and to stabilize ... more of a turn-around manager role, but as an attorney ... that last resort is bankruptcy, which I can do, of course, and which will potentially reorganize debts to be successful later, but the preferred alternative is success without bankruptcy.  That just seemed like a strange approach for a bankruptcy attorney to take, yet it makes a lot of sense if purposed correctly.,[object Object]
3SecretsOfProductivity,[object Object],13,[object Object],“Russ: You are a stud.  The work you did for Orrin and I has been priceless in terms of outreach and influence. I get so fired up hearing all this stuff from you.  Thank you for continuing to teach us about the ramifications of our writing, speaking, etc.   This is absolutely tremendous!  You are the man!  I think we are going to promote the LLR brand, as well as the new book we will write soon called We The People. This is our moment.  Thanks for all of this, you are awesome!”  Chris Brady, New York Times and Wall Street Journal bestselling author of Launching a Leadership Revolution,[object Object],“Russ has the innate ability to size up a situation and immediately identify the weak spots. Further, he provides realistic and achievable goals for improvement. With Russ, what you see is what you get. No fluff- just intuitive, caring, honest guidance.”   Dan Grajek, Internal Project Manager, DotSign,[object Object],“Russ is an outstanding consultant, with excellent customer focus. He pays attention to the details, resolves problems in the most creative way, builds consensus and always has the job done! I worked with him for almost 5 years supporting CIS Business Development projects at General Motors. Russ was very sensitive and always responsive to the requirements of the Russian partners and GM. He is a great professional and I strongly recommend him for any consulting projects that require an A class entrepreneurial consultant!” Olga Purington National Sales Manager, eVox Productions, Los Angeles,[object Object]
14,[object Object],3SecretsOfProductivity,[object Object],“I have had the unique privilege to receive Russ Mack’s coaching. All I can say is “Wow!” This guy not only thinks outside the box, he thinks outside of “outside the box.” His creativity, his light-hearted fun style is infectious, but, more importantly, helps you to catch the vision of your "best self" and map out how you can attain your dream. I wholehearted recommend Russ Mack and Double Your Business Today.”  Mark Calcaterra, Partner, LittlestonePartners,LLC,[object Object],“I have met Russ in a couple of different capacities at Ford. In his capacity as the designer of the competency models for Chief Engineers at Ford, I was struck by his deep understanding of the technical and managerial skills needed to succeed in that position. His talent lies in his ability to listen, absorb and feedback his understanding of what has been found, but more importantly his credibility because of his accuracy.” Joan Florian, Chief Program Engineer, Ford Motor Company,[object Object],“I had the great fortune to work with Russ outside of Ford. His ability to not only teach leadership was only surpassed by the actual leadership traits and characteristics he displayed in every effort he made. For someone looking for a straight forward leader willing to do anything to bring a team to a successful result they cannot do any better than Russ Mack.” Robert McNulty  Owner, Guidon Associates, LLC , a graduate of West Point and an expert on leadership,[object Object]
What Do the Case Studies Teach Us,[object Object],Possiblilities,[object Object],Perspective,[object Object],PactSSION,[object Object],3SecretsOfProductivity,[object Object],15,[object Object],Chris Brady and Orrin Woodward had sold 100,000 books, extraordinary for any book (self-published or published by a NY powerhouse).  Would it be worth it to be published by a traditional publisher? Once that idea was in their head it was only about 3 months before they had a contract in their hands from one of the largest publishers in the world.  The book was a New York Times, Wall Street Journal bestseller and was published in five languages.  One idea opened up new possibilities and changed their lives forever, they will always be “New York Times bestselling authors.”,[object Object],John Viera was not all that happy at first to be tapped for what Ford was calling “Mega Projects.” Thought it might want to be a kiss of death for his career.  700 engineers were assigned to him.  And they were not a happy lot, since it was not a career-builder to be assigned to “cost reduction.”  But John framed things differently for his troops.  “We are not just saving money, “ he said, “we are doing nothing less than saving the company!” Attitudes and energies changed immediately.  Mega Projects hit its target.  And then some.  It was all in perspective, re-framing the challenge.,[object Object],Doug Koenigs likes to help people but he was in a tough spot.  He was a bankrupsy attorney.  But he didn’t believe people should file bankrupsies.  Once he positioned his business as “success without bankrupsy” he was excited again. It all made sense.,[object Object]
It’s Not About Doing Things . . .It’s Doing the Right Things!,[object Object],3SecretsOfProductivity,[object Object],16,[object Object],Bottom line:,[object Object]
3 Good Ways to Find the Right Things,[object Object],I have found these three “secrets” a great way of getting at what the right things are:,[object Object],Possibilities – Ask yourself:  Are you exploring all your opportunities, then focusing in on the ones with the highest payoffs?,[object Object],Perspective – Can you “re-frame” your current focus in a way to make sure that you are working on what’s really important?,[object Object],PactSSION – It’s all about massive action.  Passion is the fuel.  So are you focusing on the passions that will drive your action?,[object Object],3SecretsOfProductivity,[object Object],17,[object Object]
3SecretsOfProductivity,[object Object],18,[object Object],Powerful Principles . . . Souped Up:  Now let’s take the key idea behind a huge and influential bestselling book . . .The classic “Pareto Principle” or “80/20 Rule” concept. . . and take it a step further!,[object Object]
Pareto Principle says that 80% of your efforts produce only 20% of your results. ,[object Object],It looks like this . . .,[object Object],3SecretsOfProductivity,[object Object],19,[object Object],A Powerful Idea . . . ,[object Object],A Powerful Tool . . .,[object Object],But 20% of your effortproduces 80% of your results.,[object Object]
3SecretsOfProductivity,[object Object],20,[object Object],Efforts  =====˃ Results,[object Object],Pareto Principle:,[object Object],80 percent of your efforts produce 20 percent of your results,[object Object],20 percent of your effort produces 80 percent of your results.,[object Object],[object Object]
20% efforts produce 80% of resultsC,[object Object],D,[object Object],[object Object]
Unleveraged, wasteful time
80% efforts only produce 20% of results,[object Object]
Microsoft found that fixing the top 20% of the most reported bugs eliminated 80% of the errors and crashes.
In US health care 20% of patients use 80% of health care resources.
80% of crimes are committed by 20% of criminals.
A financial services company found that less than 20% of a company's customers generate positive income while more than 80% cost the company money
The 2007 bestseller The 4-Hour Workweek by Timothy Ferriss recommends focusing one's attention on those 20% that contribute to 80% of the income. More notably, Ferriss also recommends firing those 20% of customers who take up the majority of one's time and cause the most trouble.3SecretsOfProductivity,[object Object],21,[object Object]
The “80/20 Rule” Rules!,[object Object],The numbers keep bearing up:,[object Object],In horse racing, 20% of the horses win 80% of the races.,[object Object],We wear 20% of our clothes 80% of the time.,[object Object],80% of crime is caused by 20% of the criminal population, and so on.,[object Object],The 80/20 rule means that in any sector, a few—the 20%—are absolutely vital, and the many—the 80 %—are less so.,[object Object],Observe the Pareto Principle in your own business:,[object Object],80% of your sales come from 20% of your customers. ,[object Object],80% of profits come from 20% of your products. ,[object Object],80% of the profits made in your industry come from 20% of the companies—and hey, if you’re not one of those companies, why not?,[object Object],80% of the complaints come from 20% of your customers.,[object Object],22,[object Object],3SecretsOfProductivity,[object Object]
Focus on the 20% That Matters,[object Object],Selling,[object Object],[object Object]

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