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Social media and the future of social networking

  1. 1. Social Media and the Futureof socialnetworking<br />Created by: Tanesha Russell, Adil Nadeem, and Mitesh Suchek<br />
  2. 2. What is Social Networking ?<br />A social network is commonly described as individuals in a society connecting over the internet. Friends and families are able to interact with one another Worldwide.<br />
  3. 3. Past, Present, and Future of the Social Network<br />
  4. 4. Past<br />In recent years social media has become part of a mainstream culture and widespread in modern society. <br />Almost 30 years since people started using digital media for networking, socializing, entrainment and information gathering<br />Long distance communication began with the telephone, invented in the 1950’s.<br />As of 1971, the very first email had been designed. <br />
  5. 5. 1985-2002<br />Although Social Networking wasn’t around, there was still communication<br />People shared the experience of each others company discussing matters.<br />We had the company of family and friends.<br />Here provided is a video of Dr. Vinton G. Cerf and Vice President Chief of Internet Evangelist, discussing the history of Social Media.<br /><br />
  6. 6. Types of Social networking! <br />The Present<br />
  7. 7. Social Influences<br />The Most popular Apps! <br />THE KILLER ADDICTION!!<br />
  8. 8. February 2006<br /><ul><li>Founded by former Harvard University student, Mark Zukerburg
  9. 9. Initially strictly for campus use only(Students).</li></ul>September 2006<br /><ul><li>The network was then available to all users
  10. 10. Over 47 million users begin to use Facebook as a tool
  11. 11. Used to Interact with friends and family, participate in games, and experience the total fun.</li></ul>Facebook<br />
  12. 12. Navigating the Website….<br />Features<br /><ul><li>Applications
  13. 13. Status
  14. 14. Pokes
  15. 15. Tagging
  16. 16. The wall </li></li></ul><li><ul><li>Co-founders: Evan Williams, Jack Dorsey, Biz Stone
  17. 17. Established 2006
  18. 18. Created to update celebrities and friends
  19. 19. Encourage feedback and daily thoughts
  20. 20. Used for Business Corporations and their customers
  21. 21. Common Terminology; Follow Me on Twitter”!
  22. 22. Frequently sent as SMS texting through cell phones
  23. 23. Very similar to blogging </li></ul><br />Twitter<br />
  24. 24. Founder: Tom Anderson<br />Established: 2003 In Los Angelos, California<br />Purpose<br /><ul><li>A website to create an account and commutate with friends and loved ones from any where in the world at any time.
  25. 25. Posting of pictures, videos, tags, journals, etc. are used throughout the site
  26. 26. Email, blogs, IM, forums, bulletins and groups
  27. 27. View profiles and may be downloaded onto smart phones</li></ul>MySpace<br />
  28. 28. Founder: Chad Hurley, Steve Chen , & Jawed Karim<br />Established: February 2005<br /><ul><li>Very popular Video sharing network
  29. 29. Users must be 18 to view particular videos
  30. 30. Uploading and commenting are the primary</li></ul> use of the site<br /><ul><li>Users post talent online, some even land</li></ul> record deals or even just popularity<br /><ul><li>
  31. 31. This link will display the top 5 people who got famous over YouTube.</li></ul>YouTube<br />
  32. 32. <ul><li>Commenting will wheel in guidance, views, </li></ul> thoughts, etc.<br /><ul><li>Benefits those who are interested in others opinion to further improve skills or even outlooks.
  33. 33. If uploaded video has been viewed over 5, 000 times, YouTube will consider paying you!!
  34. 34. Reason:YouTube see’s that people are enjoying your videos and want to view more of you and your talents
  35. 35. Teaching tool</li></li></ul><li>Founder: Eric Eldon<br />Established: March 2002<br /><ul><li>Following up with old and new friends to chat
  36. 36. Personalizing profile and adding music playlists
  37. 37. Include: Photos, videos, groups, and blogs</li></ul>Friendster<br />Friendster has over 115 million registered users and over 61 million unique visitors a month globally.<br />
  38. 38. Television <br />Influences<br /> allows viewers to navigate the website and also connect with Facebook to add and share comments, thoughts, and friends<br />The Social Network has influenced numerous TV shows to increase and attract viewers <br />(The Insider, 2011)<br />
  39. 39. Influence on Education<br />“A major way that children learn is through social interactions” (Kevin, February, 2011). <br /><ul><li>Social media can be an excellent tool for engaging students in course content.
  40. 40. Article: “ 6 ways social media is changing Education”
  41. 41. Use of Twitter and Facebook,
  42. 42. teaching staff are able to interact with others an gain knowledge in different learning skills
  43. 43. Lesson plans and new ideas of activities in the classroom
  44. 44. Students will have a better understanding . </li></ul>Provided is an article where you can view more advantages with education:<br /><br />(6 ways social media is changing Education, 2010)<br />
  45. 45. Cont’d<br /><ul><li>This makes group assignments and social media essential to the learning process.
  46. 46. Social Media can keep children updated with their assignments and keep in contact with group members outside of school.</li></ul>Here’s a video of social networking and the influence on Social media and their successes.<br /><br />
  47. 47. Amazon<br />A local electronic website selling products to people around the world.<br /> displays comments straight from Wikipedia of the most popular books sold.<br />(Amazon, 2011)<br />
  48. 48. Connecting with the net ..<br />The Clickable Icon automatically connects you to Facebook allowing others to share identities, contacts, etc.<br />Social networks …..<br />
  49. 49. Marketing and Advertisements<br />“Social media has completely changed our work, and when executed well, it has positive implications for multiple divisions, from consumer insights to product development/innovation to marketing to corporate reputation” <br />- Martin<br />2 Changes in Marketing and Advertising Movements<br /><ul><li>Establishment of Data
  50. 50. Marketers learn that social media engages customers
  51. 51. Audience needs
  52. 52. Discussions are monitored frequently of
  53. 53. brands, products, and over all core business functions</li></ul>(Martin, 2011)<br />
  54. 54. The Future of Social Networking in 2020<br />
  55. 55. In 20 Years…..<br /><ul><li>The web will allow users to develop a larger social life. It was successful for Internet trials( pre- internet days).
  56. 56. Continue to implement new ideas to build societies through private broadcasts.
  57. 57. Technology will evolve and where other can enjoy life</li></ul> at home<br /><ul><li>Jobs and careers will use social networking</li></ul> as a tool to work in their homes<br /><ul><li>Users will spend majority time online than in</li></ul> face to face.<br /><ul><li>Which already is a issue today </li></ul> in society<br />
  58. 58. Cont’d<br /><ul><li>Businesses are continuously reducing hierarchies, allowing </li></ul> strangers to connect everyday .<br /><ul><li>New markets will increase and expand on more upcoming social networks </li></li></ul><li>Some Ideas….<br />Database Recognition<br />Holding a cell phone with camera face lens, people will be able to access public profiles displaying all social networks that the person may be involved in. <br />
  59. 59. Goodbye Privacy!<br />Acknowledging the fact that privacy is a major issue today, why not go beyond. <br />Invading someone personal life may turn out as a trend !<br />
  60. 60. Identity Issues<br />
  61. 61. <ul><li>The most Known Issue about the Social media is IDENTITY ISSUE
  62. 62. Most of the social networking websites, forum and chat rooms requires personal information before signing
  63. 63. The information can be birth date, e-mail Id, contact details etc
  64. 64. Anyone can get that information if privacy settings are not properly configured
  65. 65. In future it will be even more dangerous consequence of social media</li></li></ul><li>Privacy issue<br /><ul><li>a very common word for most people on Social networking websites
  66. 66. People can access your personal information your liking or disliking, where you live and go, where you work
  67. 67. Blogging and twits on social networking sites can create some serious problems for celebrities as well as for normal individual
  68. 68. Addiction to these sites will not allow people to live private life in future
  69. 69. The reason is people use to updates their status about where are they going or what are they thinking </li></li></ul><li>FACEBOOKclaims to have more than 300 million users <br /><ul><li>While twitter has 6 millions unique and 55 millions monthly users
  70. 70. So its not a shocking news that criminals view these sites as a great venue for victim
  71. 71. President Barak Obama, Britney spears and other more than 30 celebrities were victim whose Twitter accounts had been hacked and used to sent malicious massage
  72. 72. Most of the celebrities uses social networking sites but sometimes they have to face some problems due to any comments made by them
  73. 73. Many celebrities had tasted bitterness of social media, here is the story about Bollywood actress prietyzinta</li></ul><br />watch?v=_5oFpNB7Vmg<br />
  74. 74. Cyber Crime<br />
  75. 75. <ul><li>Increased usage of social networking sites allows to raise CYBER CRIME
  76. 76. You can find lots of Fake Ids on networking sites
  77. 77. By these Ids users hide their original identity
  78. 78. Sometimes they are used for criminal activity
  79. 79. Here is the example of cyber crime
  80. 80. 33 years old Peter Chapman was jailed for life for raping and murdering Ashleigh Hall,17 who met him on FACEBOOK</li></ul><br />i/uk_news/8558664.stm<br />
  81. 81. <ul><li>Many users share clickable links on social networking sites
  82. 82. It contains malwares or sometimes that malwares or fake software extracts our private details </li></ul><br /><ul><li>Some examples of malwares on these sites are ‘secrete detail about Michal Jackson’s death’, ‘I’m trapped in Paris, plz send me money’,
  83. 83. ‘test urIQ’,’tweet for money’</li></li></ul><li>Divorces and social Networking<br />
  84. 84. According to research taken by The Telegraph, claims that one out of five divorce is being due to the FACEBOOK<br /><br />
  85. 85. The Effects on Teenagers<br /><ul><li>Teen can be exposed to harassment, bullying or sexual advances because of these sites are open to all
  86. 86. Teenagers are spending more time on networking sites
  87. 87. Mostly for gossiping or watching videos rather than using for educational purpose
  88. 88. Apart from these the research says that social networking sites are helpful to enhance Relationship skills in teenagers </li></li></ul><li>Evolution in Egypt<br />
  89. 89. The need for Social Networking***!!<br />Protests!!!!!<br />Rights and freedom!<br />
  90. 90. <ul><li>An Egypt’s embattled president, Hosni Mubarak gave up his position due to the power of social networking sites
  91. 91. Therefore, Egypt revolution can also be called as a CYBER REVOLUTION or E-REVOLUTION
  92. 92. Social networking sites such as FACEBOOK and Twitter served as critical tool to get rid the leader who ruled them for 30 years
  93. 93. They were also praised by American president Barak Obama</li></ul><br /><br />
  94. 94. Misleading or Dangerous Information on Social media<br /><ul><li>Networking sites like YouTube shares some sensitive information
  95. 95. Someexamples, how to make explosives, how to hack FACEBOOK accounts, suicidal tricks etc which can be dangerous
  96. 96. The ministry of defense of UK has launched campaign encouraging personal not to share sensitive information on social networking sites
  97. 97. Major general John Larimer has said “we do not want to scare service personal, families, and veterans and we certainly do not want them to stop using social media”
  98. 98. After riots in china, authorities had blocked access of social networking sites in china</li></li></ul><li>InternetTrafficking<br />
  99. 99. <ul><li>Nielsen, an advertising research company had done survey in ten countries
  100. 100. The survey stated that average time spent by user on social networking sites increased drastically
  101. 101. The figures grew from three hours in December 2008 to five and half hours in December 2009
  102. 102. 50 percent mobile data usage in UK is accounted for FACEBOOK
  103. 103. Data usage can be four times in 2012
  104. 104. According to Cisco data traffic will be sixty six times from 2008 t0 2013</li></li></ul><li><ul><li>Over the past couple years social
  105. 105. network’s popularity has grown greatly among teenagers and students.
  106. 106. Social networking websites such as
  107. 107. myspace, facebook, and twitter allow
  108. 108. the teenagers to view their friends’
  109. 109. profile page, pictures, and activities.
  110. 110. This social networking websites is </li></li></ul><li><ul><li>This phenomenon is loved by many
  111. 111. youth because it gives them an outlet
  112. 112. to express themselves as individuals.
  113. 113. Many youths believes that privacy is
  114. 114. not important any more because they are willing to share their personal
  115. 115. information with other people and their friend .</li></li></ul><li>Challenges in Security issues<br />
  116. 116. Current lack of profit<br />
  117. 117. <ul><li>In the space of social media many sites are resulting no or less revenues for most participants
  118. 118. Cut throat competition
  119. 119. There are so many entrances in to this market
  120. 120. There are so many networking sites available on internet
  121. 121. All are investors are investing money but few of them are getting revenue </li></li></ul><li><ul><li>Some websites are very popular and their brand name
  122. 122. They are dominant in this market and does not allow any new entrance to the social media
  123. 123. For example, there are no competitors against YouTube
  124. 124. Culture changes causes resistance
  125. 125. The movement of self publishing and connecting is a disruption to the media is indigestible for old generation who are slow to adopt and so they create resistance</li></li></ul><li>Difficulty <br />measuring ROI<br />Many efforts has been done but still no any industry standard are able to measure ROI or engagement at personal or corporate level.<br /><br />
  126. 126. Social media<br />and security <br /><ul><li>Social networking sites are most vulnerable to be hacked
  127. 127. People shares information about themselves which can be useful for hackers
  128. 128. Another mistake by users of these sites is PASSWORD SLOTH
  129. 129. Password sloth refers to have same passwords in all sites
  130. 130. Therefore, if your twitter or FACEBOOK account has been hacked then the hacker also get your password for internet banking account.</li></li></ul><li>Identity<br />issues<br /><ul><li>If you are using FACEBOOK games than beware it can access your personal information and share it to any marketing company
  131. 131. FACEBOOK has thousands of application
  132. 132. Most of the application before using asks to access your personal information</li></ul><br /><br /><ul><li>Phishing is defined as to try to trick people out of personal information
  133. 133. Sometimes you are sending e-mails as a forwarded massage to your friends and relatives
  134. 134. E-mail harvester track these e-mails and save the information to the targeted list </li></li></ul><li>Identity<br />Issues Cont’d<br /><ul><li>Some particularly important applications of social network analysis are to help uncover patterns of criminal behavior,
  135. 135. Example: such as insurance claim fraud or money laundering.
  136. 136. More examples may be,
  137. 137. using the same birth date to reduce the number of facts that they must recall when questioned.
  138. 138. ( Daniel Nations, What is Social Networking?</li></ul>( Daniel Nations, What is Social Networking?<br />
  139. 139. <ul><li>Facebook, and Friendster have a fake profile that are created by younger generation to attract people by using fake picture and profile.
  140. 140. This also explores the side of identity of social network. </li></ul><br />
  141. 141. <ul><li>FACEBOOK hacking is very easy because many videos are available on YouTube
  142. 142. Here is the link to protect your self from internet hackers</li></ul><br /><ul><li>When you register for any social networking sites you have to accept their terms and conditions
  143. 143. Most of the sites shares users information legally because sharing your identity to others is there in their terms</li></li></ul><li><ul><li>To become aware of being a member of a social group people perceive themselves as the members of group compared to the members of other groups.</li></ul>Social Network <br />and Status<br /><ul><li> This can affect the way an individual perceives themselves in one of two ways. First, in order to gain a higher status in the group that they identify with, changing or exaggerating certain pieces of information.
  144. 144. Secondly, a desire to belong to a particular group may make the individual feel that they need to inflate information in order to be accepted.</li></ul> (Amaral, M. & Monteiro, M., 2002).<br />
  145. 145. Some of the barriers in social networking: (Analyses)<br />For people who are relatively new to Social Media there are a lot of barriers to adopting sites such as Facebook, Twitter, LinkedIn, blogging etc., as a marketing channel for their business.<br />Some of barriers are:<br /><ul><li>lack of time
  146. 146. fear of lack of control
  147. 147. overwhelmed with too much information
  148. 148. Do not understand how to communicate online (conversation versus pushing sales messages)</li></li></ul><li>Cont’d<br /><ul><li>At the Internet there is no real life
  149. 149. audiences. In other words, invisible audiences so teenagers love social
  150. 150. networking because they can avoid the awkwardness in the real life.
  151. 151. social network sites are a type of
  152. 152. networked public with four properties
  153. 153. that are not typically present in face-to- face
  154. 154. face public life: persistence, search
  155. 155. ability, exact copy ability, and invisible audiences.</li></li></ul><li>Thank you for your Time!<br />

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