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Social Media and the Futureof socialnetworking<br />Created by: Tanesha Russell, Adil Nadeem, and Mitesh Suchek<br />

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What is Social Networking ?<br />A social network is commonly described as individuals in a society connecting over the internet. Friends and families are able to interact with one another Worldwide.<br />

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Past, Present, and Future of the Social Network<br />

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Past<br />In recent years social media has become part of a mainstream culture and widespread in modern society. <br />Almost 30 years since people started using digital media for networking, socializing, entrainment and information gathering<br />Long distance communication began with the telephone, invented in the 1950’s.<br />As of 1971, the very first email had been designed. <br />

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1985-2002<br />Although Social Networking wasn’t around, there was still communication<br />People shared the experience of each others company discussing matters.<br />We had the company of family and friends.<br />Here provided is a video of Dr. Vinton G. Cerf and Vice President Chief of Internet Evangelist, discussing the history of Social Media.<br />http://www.youtube.com/watch?v=oxySmrn-IwQ&feature=related<br />

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Types of Social networking! <br />The Present<br />

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Social Influences<br />The Most popular Apps! <br />THE KILLER ADDICTION!!<br />

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February 2006<br /><ul><li>Founded by former Harvard University student, Mark Zukerburg

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Initially strictly for campus use only(Students).</li></ul>September 2006<br /><ul><li>The network was then available to all users

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Over 47 million users begin to use Facebook as a tool

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Used to Interact with friends and family, participate in games, and experience the total fun.</li></ul>Facebook<br />

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Navigating the Website….<br />Features<br /><ul><li>Applications

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Status

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Pokes

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Tagging

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The wall </li></li></ul><li><ul><li>Co-founders: Evan Williams, Jack Dorsey, Biz Stone

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Established 2006

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Created to update celebrities and friends

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Encourage feedback and daily thoughts

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Used for Business Corporations and their customers

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Common Terminology; Follow Me on Twitter”!

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Frequently sent as SMS texting through cell phones

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Very similar to blogging </li></ul>Twitter.com<br />Twitter<br />

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Founder: Tom Anderson<br />Established: 2003 In Los Angelos, California<br />Purpose<br /><ul><li>A website to create an account and commutate with friends and loved ones from any where in the world at any time.

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Posting of pictures, videos, tags, journals, etc. are used throughout the site

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Email, blogs, IM, forums, bulletins and groups

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View profiles and may be downloaded onto smart phones</li></ul>MySpace<br />

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Founder: Chad Hurley, Steve Chen , & Jawed Karim<br />Established: February 2005<br /><ul><li>Very popular Video sharing network

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Users must be 18 to view particular videos

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Uploading and commenting are the primary</li></ul> use of the site<br /><ul><li>Users post talent online, some even land</li></ul> record deals or even just popularity<br /><ul><li>http://itthing.com/5-people-who-got-famous-because-of-youtube

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This link will display the top 5 people who got famous over YouTube.</li></ul>YouTube<br />

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<ul><li>Commenting will wheel in guidance, views, </li></ul> thoughts, etc.<br /><ul><li>Benefits those who are interested in others opinion to further improve skills or even outlooks.

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If uploaded video has been viewed over 5, 000 times, YouTube will consider paying you!!

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Reason:YouTube see’s that people are enjoying your videos and want to view more of you and your talents

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Teaching tool</li></li></ul><li>Founder: Eric Eldon<br />Established: March 2002<br /><ul><li>Following up with old and new friends to chat

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Personalizing profile and adding music playlists

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Include: Photos, videos, groups, and blogs</li></ul>Friendster<br />Friendster has over 115 million registered users and over 61 million unique visitors a month globally.<br />

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Television <br />Influences<br />Theinsider.com allows viewers to navigate the website and also connect with Facebook to add and share comments, thoughts, and friends<br />The Social Network has influenced numerous TV shows to increase and attract viewers <br />(The Insider, 2011)<br />

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Influence on Education<br />“A major way that children learn is through social interactions” (Kevin, February, 2011). <br /><ul><li>Social media can be an excellent tool for engaging students in course content.

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Article: “ 6 ways social media is changing Education”

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Use of Twitter and Facebook,

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teaching staff are able to interact with others an gain knowledge in different learning skills

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Lesson plans and new ideas of activities in the classroom

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Students will have a better understanding . </li></ul>Provided is an article where you can view more advantages with education:<br />http://mindshift.kqed.org/2010/11/6-ways-social-media-is-changing-education/<br />(6 ways social media is changing Education, 2010)<br />

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Cont’d<br /><ul><li>This makes group assignments and social media essential to the learning process.

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Social Media can keep children updated with their assignments and keep in contact with group members outside of school.</li></ul>Here’s a video of social networking and the influence on Social media and their successes.<br />http://www.youtube.com/watch?v=-55i5LIgL1Q<br />

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Amazon<br />A local electronic website selling products to people around the world.<br />Amazon.com displays comments straight from Wikipedia of the most popular books sold.<br />(Amazon, 2011)<br />

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Connecting with the net ..<br />The Clickable Icon automatically connects you to Facebook allowing others to share identities, contacts, etc.<br />Social networks …..<br />

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Marketing and Advertisements<br />“Social media has completely changed our work, and when executed well, it has positive implications for multiple divisions, from consumer insights to product development/innovation to marketing to corporate reputation” <br />- Martin<br />2 Changes in Marketing and Advertising Movements<br /><ul><li>Establishment of Data

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Marketers learn that social media engages customers

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Audience needs

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Discussions are monitored frequently of

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brands, products, and over all core business functions</li></ul>(Martin, 2011)<br />

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The Future of Social Networking in 2020<br />

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In 20 Years…..<br /><ul><li>The web will allow users to develop a larger social life. It was successful for Internet trials( pre- internet days).

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Continue to implement new ideas to build societies through private broadcasts.

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Technology will evolve and where other can enjoy life</li></ul> at home<br /><ul><li>Jobs and careers will use social networking</li></ul> as a tool to work in their homes<br /><ul><li>Users will spend majority time online than in</li></ul> face to face.<br /><ul><li>Which already is a issue today </li></ul> in society<br />

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Cont’d<br /><ul><li>Businesses are continuously reducing hierarchies, allowing </li></ul> strangers to connect everyday .<br /><ul><li>New markets will increase and expand on more upcoming social networks </li></li></ul><li>Some Ideas….<br />Database Recognition<br />Holding a cell phone with camera face lens, people will be able to access public profiles displaying all social networks that the person may be involved in. <br />

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Goodbye Privacy!<br />Acknowledging the fact that privacy is a major issue today, why not go beyond. <br />Invading someone personal life may turn out as a trend !<br />

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Identity Issues<br />

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<ul><li>The most Known Issue about the Social media is IDENTITY ISSUE

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Most of the social networking websites, forum and chat rooms requires personal information before signing

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The information can be birth date, e-mail Id, contact details etc

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Anyone can get that information if privacy settings are not properly configured

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In future it will be even more dangerous consequence of social media</li></li></ul><li>Privacy issue<br /><ul><li>a very common word for most people on Social networking websites

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People can access your personal information your liking or disliking, where you live and go, where you work

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Blogging and twits on social networking sites can create some serious problems for celebrities as well as for normal individual

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Addiction to these sites will not allow people to live private life in future

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The reason is people use to updates their status about where are they going or what are they thinking </li></li></ul><li>FACEBOOKclaims to have more than 300 million users <br /><ul><li>While twitter has 6 millions unique and 55 millions monthly users

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So its not a shocking news that criminals view these sites as a great venue for victim

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President Barak Obama, Britney spears and other more than 30 celebrities were victim whose Twitter accounts had been hacked and used to sent malicious massage

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Most of the celebrities uses social networking sites but sometimes they have to face some problems due to any comments made by them

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Many celebrities had tasted bitterness of social media, here is the story about Bollywood actress prietyzinta</li></ul>http://www.youtube.com/<br />watch?v=_5oFpNB7Vmg<br />

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Cyber Crime<br />

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<ul><li>Increased usage of social networking sites allows to raise CYBER CRIME

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You can find lots of Fake Ids on networking sites

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By these Ids users hide their original identity

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Sometimes they are used for criminal activity

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Here is the example of cyber crime

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33 years old Peter Chapman was jailed for life for raping and murdering Ashleigh Hall,17 who met him on FACEBOOK</li></ul>http://news.bbc.co.uk/2/h<br />i/uk_news/8558664.stm<br />

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<ul><li>Many users share clickable links on social networking sites

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It contains malwares or sometimes that malwares or fake software extracts our private details </li></ul>http://www.youtube.com/watch?v=nO7QzM3BN74<br /><ul><li>Some examples of malwares on these sites are ‘secrete detail about Michal Jackson’s death’, ‘I’m trapped in Paris, plz send me money’,

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‘test urIQ’,’tweet for money’</li></li></ul><li>Divorces and social Networking<br />

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According to research taken by The Telegraph, claims that one out of five divorce is being due to the FACEBOOK<br />http://www.telegraph.co.uk/technology/facebook/6857918/Facebook-fuelling-divorce-research-claims.html<br />

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The Effects on Teenagers<br /><ul><li>Teen can be exposed to harassment, bullying or sexual advances because of these sites are open to all

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Teenagers are spending more time on networking sites

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Mostly for gossiping or watching videos rather than using for educational purpose

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Apart from these the research says that social networking sites are helpful to enhance Relationship skills in teenagers </li></li></ul><li>Evolution in Egypt<br />

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The need for Social Networking***!!<br />Protests!!!!!<br />Rights and freedom!<br />

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<ul><li>An Egypt’s embattled president, Hosni Mubarak gave up his position due to the power of social networking sites

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Therefore, Egypt revolution can also be called as a CYBER REVOLUTION or E-REVOLUTION

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Social networking sites such as FACEBOOK and Twitter served as critical tool to get rid the leader who ruled them for 30 years

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They were also praised by American president Barak Obama</li></ul>http://www.computerworld.com/s/article/9209159/Social_networks_credited_with_role_in_toppling_Egypt_s_Mubarak<br />http://www.youtube.com/watch?v=xtoY_wh8ewU<br />

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Misleading or Dangerous Information on Social media<br /><ul><li>Networking sites like YouTube shares some sensitive information

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Someexamples, how to make explosives, how to hack FACEBOOK accounts, suicidal tricks etc which can be dangerous

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The ministry of defense of UK has launched campaign encouraging personal not to share sensitive information on social networking sites

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Major general John Larimer has said “we do not want to scare service personal, families, and veterans and we certainly do not want them to stop using social media” http://www.bbc.co.uk/newsbeat/13776110

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After riots in china, authorities had blocked access of social networking sites in china</li></li></ul><li>InternetTrafficking<br />

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<ul><li>Nielsen, an advertising research company had done survey in ten countries

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The survey stated that average time spent by user on social networking sites increased drastically

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The figures grew from three hours in December 2008 to five and half hours in December 2009

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50 percent mobile data usage in UK is accounted for FACEBOOK

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Data usage can be four times in 2012

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According to Cisco data traffic will be sixty six times from 2008 t0 2013</li></li></ul><li><ul><li>Over the past couple years social

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network’s popularity has grown greatly among teenagers and students.

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Social networking websites such as

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myspace, facebook, and twitter allow

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the teenagers to view their friends’

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profile page, pictures, and activities.

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This social networking websites is </li></li></ul><li><ul><li>This phenomenon is loved by many

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youth because it gives them an outlet

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to express themselves as individuals.

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Many youths believes that privacy is

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not important any more because they are willing to share their personal

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information with other people and their friend .</li></li></ul><li>Challenges in Security issues<br />

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Current lack of profit<br />

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<ul><li>In the space of social media many sites are resulting no or less revenues for most participants

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Cut throat competition

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There are so many entrances in to this market

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There are so many networking sites available on internet

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All are investors are investing money but few of them are getting revenue </li></li></ul><li><ul><li>Some websites are very popular and their brand name

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They are dominant in this market and does not allow any new entrance to the social media

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For example, there are no competitors against YouTube

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Culture changes causes resistance

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The movement of self publishing and connecting is a disruption to the media is indigestible for old generation who are slow to adopt and so they create resistance</li></li></ul><li>Difficulty <br />measuring ROI<br />Many efforts has been done but still no any industry standard are able to measure ROI or engagement at personal or corporate level.<br />http://www.web-strategist.com/blog/2008/08/07/the-many-challenges-of-the-social-media-industry/<br />

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Social media<br />and security <br /><ul><li>Social networking sites are most vulnerable to be hacked

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People shares information about themselves which can be useful for hackers

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Another mistake by users of these sites is PASSWORD SLOTH

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Password sloth refers to have same passwords in all sites

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Therefore, if your twitter or FACEBOOK account has been hacked then the hacker also get your password for internet banking account.</li></li></ul><li>Identity<br />issues<br /><ul><li>If you are using FACEBOOK games than beware it can access your personal information and share it to any marketing company

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FACEBOOK has thousands of application

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Most of the application before using asks to access your personal information</li></ul>http://www.youtube.com/watch?v=CXdrNEoislU<br />http://www.youtube.com/watch?v=mgf7kHQSSUE<br /><ul><li>Phishing is defined as to try to trick people out of personal information

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Sometimes you are sending e-mails as a forwarded massage to your friends and relatives

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E-mail harvester track these e-mails and save the information to the targeted list </li></li></ul><li>Identity<br />Issues Cont’d<br /><ul><li>Some particularly important applications of social network analysis are to help uncover patterns of criminal behavior,

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Example: such as insurance claim fraud or money laundering.

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More examples may be,

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using the same birth date to reduce the number of facts that they must recall when questioned.

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( Daniel Nations, What is Social Networking? About.com)</li></ul>( Daniel Nations, What is Social Networking? About.com)<br />

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<ul><li>Facebook, and Friendster have a fake profile that are created by younger generation to attract people by using fake picture and profile.

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This also explores the side of identity of social network. </li></ul>http://karenrayne.com/2010/04/20/internet-issues-and-identity/<br />

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<ul><li>FACEBOOK hacking is very easy because many videos are available on YouTube

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Here is the link to protect your self from internet hackers</li></ul>https://www.infosecisland.com/blogview/3456-Social-Media-and-Identity-Theft-Risks-PT-II.html<br /><ul><li>When you register for any social networking sites you have to accept their terms and conditions

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Most of the sites shares users information legally because sharing your identity to others is there in their terms</li></li></ul><li><ul><li>To become aware of being a member of a social group people perceive themselves as the members of group compared to the members of other groups.</li></ul>Social Network <br />and Status<br /><ul><li> This can affect the way an individual perceives themselves in one of two ways. First, in order to gain a higher status in the group that they identify with, changing or exaggerating certain pieces of information.

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Secondly, a desire to belong to a particular group may make the individual feel that they need to inflate information in order to be accepted.</li></ul> (Amaral, M. & Monteiro, M., 2002).<br />

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Some of the barriers in social networking: (Analyses)<br />For people who are relatively new to Social Media there are a lot of barriers to adopting sites such as Facebook, Twitter, LinkedIn, blogging etc., as a marketing channel for their business.<br />Some of barriers are:<br /><ul><li>lack of time

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fear of lack of control

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overwhelmed with too much information

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Do not understand how to communicate online (conversation versus pushing sales messages)</li></li></ul><li>Cont’d<br /><ul><li>At the Internet there is no real life

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audiences. In other words, invisible audiences so teenagers love social

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networking because they can avoid the awkwardness in the real life.

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social network sites are a type of

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networked public with four properties

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that are not typically present in face-to- face

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face public life: persistence, search

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ability, exact copy ability, and invisible audiences.</li></li></ul><li>Thank you for your Time!<br />