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You live for SEO - but SEO job descriptions always seem to rule you out! Learn how to create concrete, real-world evidence that you know your stuff and can get the job done.
In this talk, from MozCon 2015, we'll cover how to tell what job descriptions are really after, how to own your personal brand in search engines, and how to network for relationships that will turn into job opportunities.
Most SEOs didn’t set out to do SEO – they took a
circuitous path to get the skills they’ve learned.
“3+ years SEO experience with medium
to large sites/brands. Experience with
(industry) websites a plus.
Bachelor’s degree in business,
marketing, communications or other
related subject preferred.”
Unfortunately, most SEO job descriptions look
more like this.
Build a Website!
A lot of SEO career advice boils down to “just
build a website!” which doesn’t always help you
qualify for your dream job.
Time to Give Up.
@ruthburr #MozConSo are you going to give up like this sad puppy?
J/K LOL LET’S DO THIS
@ruthburr #MozConOr are you going to make some money?
Job Description Translator
“3+ years of
“Know how to
do this already”
Job Description Translator
Your Actual Resume
Use your resume and cover letter to address
where you don’t match up to the job
Special Skills: Agency-Side
Be sure to highlight non-SEO skills – at an agency,
written and verbal communication and a cool head
under pressure can be more important than experience.
Special Skills: In-House
In-house, experience is more important because there
might not be anyone to train you. The ability to get buy-
in and work a P&L are big pluses.
Your Online Resume
I KNOW he
can get the
job, but can
he do the job?
Hiring managers don’t actually care if you match the job
description perfectly. They care if you can do the job.
Who ARE You?
In addition to whatever you say about yourself, you
better believe I’m going to Google you.
Social media profiles
(Yes, LinkedIn counts)
Buy your domain
name (if you can)
Don’t forget pictures!
@ruthburr #MozConOf course, that’s easy for me to say, because
my name’s not…
Choose a brandable version of your name, or a
modifier, and use it everywhere to carve out
your personal niche.
And Yeah, Build a Website
And yes, having a website is a great way to try out new
techniques, and showcase your abilities to prospective
@ruthburr #MozConYou should know some HTML, and know your
way around a WordPress site.
@ruthburr #MozConThere are lots of places to learn this.
Write in the Wild
Find places where you can showcase your writing ability
in the wild – blogs, articles, etc.
Content Strategy and Design
Were you paying
Or were you on
Your website should demonstrate some thought
around content strategy, which you should have
learned earlier in the conference..
Content Panda Crawl
And, you know, you should know SEO.
What Blogs Do You Read?
@ruthburr #MozConI will definitely ask what blogs you read. Where
do you go to stay current?
How I Got My Job
I got my job because I met my current boss at MozCon
2013 and we became friends. By the time he was hiring
and I was looking for a job, we’d built trust.
Networking Doesn’t Have to Be
Networking is about making connections and
friendships to build trust. Over time, your network will
get to know you & how great your work is.
Don’t mob the keynote. Take that same time and build
lasting connections with people who have more time to
talk. You’ll get more value out of it.
Stay in Touch
After the conference, make sure you keep track of your
new friends – stay in touch!.
Speaking of Which…
• Slide 2: Icons made by Freepik from www.flaticon.com licensed under CC BY 3.0
• Slide 9: www.Quickmeme.com
• Slide 13: Joe vs. the Volcano, Warner Bros. 1990
• Slide 19: www.wpuniversity.com
• Slide 26: Rudy Lopez Photography, Moz at SMX Advanced 2013
• Slide 27: Moz February Adventures! By Moz on Facebook
• All other images via Pixabay