Eden SoMe Newsletter 3

1. Newsletter 3. (27-09-2012)
Happy World Tourism Day! .
Today is World Tourism Day. In 2012 it is being held under the theme Tourism & Sustainable
Energy: Powering Sustainable Development.
How do you celebate it? Please share it on EDEN Facebook Page
https://www.facebook.com/EDEN.destinations
Aivar Ruukel (editor of EDEN SoMe Newsletter). Contact me aivar.ruukel@gmail.com
EDEN Storytelling Cycle: 7 Steps to follow...
In June there was EDEN Baltic seminar hold in Jurmala, Latvia. It was a very inpiring 2 days event
with meeting of all local partners from Latvia, Lithuania, Estonia, great work Armands!
On that Jurmala meeting I presented the ideas of how we as a 100+ members network could
together run a coordinated action plan on Social Media. Please find slides at :
http://www.slideshare.net/Ruukel/eden-storytelling-in-social-media
Today I would like to showcase how the EDEN Storytelling Cycle works in practice on social
channels. Below are 9 steps that I made today morning, all these steps took me 20 minutes of time.

2. 1) Find a good picture and upload it to Flickr
Alternative is that you already have photos on Flickr.
TIP! Search Flickr and find great pictures of other people who already have been in your
destination, they love it and they share their experiences in form of photos with rest of the world on
Flickr – biggest photo-sharing website. NB! Allway ask for permission of auhtor of photo.
2) Add or invite this photo EDEN Group on Flickr !
Here is EDEN Group on Flickr http://www.flickr.com/groups/edeneurope/

3. 3) Copy the code for using this photo on your blog or site
4) Paste it on your post or page
My example is EDEN blog http://edeneurope.eu/eden-blog/
But it can be your own website or blog of your business, DMO, National Park, Tourism Information
Office, you as local guide etc.
Write text that adds to your story!
This is weak point of the Kuldiga exaple, as I have never personally experienced cycle trip in
Latvia  Good stories are allways personal!

4. Here is our post on EDEN Blog http://edeneurope.eu/eden-blog/2012/09/cycling-in-kuldiga/
5) Upload same picture also to Facebook Page !
My exmple is EDEN Facebook Page
It can be your own Facebook Page, see newsletter nr 2 for instruction how to start it!
NB Add link in the descrption that takes people from Facebook to your blog post!
For describing photo see tips of Michael and Jaana in newsletter nr 2

5. 6) Pin your blog photo to Pinterest !
In next newsletter we dicuss Pinterest and also why it is a worth to start using it.
Making an account is simple and intuitive, start at www.pinterest.com
7) Tweet about your story!
My example is about linking from Twitter to Pinterest. Good idea would also be to send traffic
directly to your blog post.

6. In your tweet use allways the hastag #edeneurope , by doing this your tweets will be visible also on
the twitter stream on EDEN Facebook Page
Use some other relevant hastags, as example for today #WTD2012
By taking these 7 steps we have published „Cycling in Kuldiga“ on Flickr, Blog (or website) and on
Facebook page. We have also shared it additionally on Pinterest and Twitter.
Now starts the fun part, hopefully some
people care about what we are telling them,
about Cyclig in Kuldiga, hopefully they
comment, share, ask questions on the
various platforms. If they do so, they
followers will see our story and hopefull care
to say something too.
Our role is to react in every move that or fans,
friends and followers make, do it in helpful
and friendly manner.
And our opportunity, as a large network of
people is to care about each others actions
on SoMe.
You all are very welcome to comment, like,
share, favourite, pin, retweet!
In next newsletter, as told earlier, we will be discussing Pinterest
- the new kid on the block of the social media scene.
Have a question, comment or suggestion?
Please send it to editor of EDEN SoMe Newsletter aivar.ruukel@gmail.com