a look at the audiences

1. AUDIENCES

2. WHAT IS AN
AUDIENCE
An audience is a group of people who participate in a show
or encounter a work of art of literature (in which they are
readers), theater, music (in which they are called “listeners”)
And video games (players)audience members participate in
different ways in different kinds of art; some events invite
overt audience participation and others allowing only modest
clapping and criticism and reception.
Audience theory offers scholary insight into audiences in
general. These insights shape our knowledge of just how
audiences are affected by different forms of art . Ie video
games films radio and software have effects on each others
audiences.

3. WHY ARE AUDIENCES
IMPORTANT
Media formats must work to keep their audiences frequent in
order to keep their popular status and eventually retain a
profit, whilst attaining a new audience and staying ahead of
the competition.
Without an audience there would be no one to watch the film
To illustrate the impact of audience, imagine you're writing a
letter to your grandmother to tell her about your first month
of college. What details and stories might you include? What
might you leave out now imagine that you're writing on the
same topic but your audience is your best friend . Unless you
have an extremely cool grandma to whom your very close ,
its likely that your two letters would look quite different in
terms of content, structure, and even tone.

4. WHAT IS THE IMPACT OF NEW
TECHNOLOGY ON AUDIENCES
Special effects cgi: computer-generated imagery (cgi)is
application of computer graphics to create or contribute to
images in art, printed media ,video games, film , television
programs, commercials, video, and simulators. The visual
scenes appear dynamic or static or 2d, through the term cgi
is most commonly used to refer to 3d computer graphics
used for creating scenes or special effects in film and
television. They can also be used by a home user and edited
together on programs such as windows movie maker or
imovie.

5. Visual effects:
‘’as for artistic inspiration for bullet time , I would credit
Otomo Katsuhiro , who co-wrote and directed Akira, which
defiantly blew me away, along with director Michel Gondry.
His music videos experimented with a different type of
technique called view-morphing and it was just part of the
beginning of uncovering the creative approaches towards
using still cameras for special effects…’’ –John Gaeta worked
on special effects
• The Matrix is one of the most famous film series in regard to
special effects. Keanu reeves the protagonist actor in the
Matrix famously gave up his earnings from the matrix (over
$75million) to the films special effects crew fro their hard work
making the film series into a huge success.

6. EXPLAIN A “FRAGMENTED
AUDIENCE”
Audience fragmentation is a situation in which viewers of a
television program live in vastly different areas. For example
, people in New York and Alaska can watch the same
television channel and see the same show . Audience
fragmentation has become more common since cablehas
become popular. It has made advertising more difficult
because, for example, shoppers in New York and Alaska
might not shop at the same grocery chain.

7. HOW DO INSTITUTIONS
CONTINUE TO MAKE MONEY
• Innovate the program and attract new audiences
• Maintain current audience
• Advertise on new formats
• Update advertisement
• Reboot franchise (‘’I am legend’’ was rebooted once in the
60s and again with will smith in the 2000s)
• Create spinoff titles (ie ‘’better call Saul’’)
• Sponsorship/promotional deals with companies and
musicians

8. TYPES OF AUDIENCE
emotional and rational
• Skeptics
• Novice
• The melting pot
• Printed
• Expert

9. Other types include…
• Particular audience that depends on circumstance and
situation, and are categorized by the individual that makes
up the audience.
• Immediate audience is a type of particular audience that is
composed of individuals who are face to face subjects
with a speaker and a speakers rhetorical text or speech.
• In contrast to immediate audience meditate audience are
composed of individuals who consumed rhetorical texts in
a manner that is different from the time or the place in
which the speaker presents a text.
• Theoretical: audience imagined for the purpose of helping
the speaker.
• Self as audience: delibrates over the content of the ideas
they are conveying , it can be said that these individuals
are addressing the audience of self..

10. • Universal audiences are audiences from numerous
ethnicity or to different places.
• Ideal audience are audiences that where specifically
targeted and persuaded by speech or rhetorical text.
• An implied audience is an imaginary audience determined
by an auditor or reader as the text‘s constructed audience
• The internet is possibly the biggest audience as everyone
has access to it, every person has the opportunity to
participate in different ways.

11. TYPES OF AUDIENCE
-MASS
-NICHE
Niche audiences are small targeted audience for example an
Indian community in the UK will usually watch Bollywood
films which means they are likely to have a different TV
package to the standard in the area. In addition there are
local TV stations big center TV for example in Walsall which
is still a smalltime station on freeview.
Mass audiences are huge more popular audiences like the
viewers of Netflix with hugely grossing shows like ‘’game of
thrones’’ and ‘’house of cards’’, in addition to bbc audience
which is by far the most popular in the UK with famous sopes
like ‘’east enders’’ and and smash hit series like ‘’top gear’’
The difference is with the Indian station is only catering for a
small audience whereas the mass audiences include almost
everybody.

12. WHY DO WE CATEGORIES
AUDIENCE
Audiences are categorized because people who watch Netflix
and are on non Indian decent will have no interest in
watching the Indian station because he/she doesn't relate to
the culture or entertainment, however a Bollywood fan from
an Indian family might find it more interesting. Vice-versa for
the ‘’game of thrones’’ fan.
In addition it’s the best quickest way for the TV company's to
organize their content without categorizing entertainment
into genre it would be a muddle. In addition it creates
competition amongst entertainers e.g. Dynamo vs Troy in the
magician department or resident evil verses George A.
Ramiro's dead series. This also leads to improvement in
quality of the entertainment.

13. AUDIENCE
DEMOGRAPHICS
A demographic or demographic profile is a term used in
marketing and broadcasting, to describe a demographic
grouping or a market segment. This typically involves age
bands, social class, and gender.
Demography involves the statistical study of human
populations. As a very general science, it can analyze any kind
of dynamic living population, i.e., one that changes over time or
space (see population dynamics).
The key demographic is a term in television ratings that refers to
the most desirable demographic group to a given advertiser.
Key demographics vary by network, time of day, and
programming type, but they are generally composed of
individuals who are younger and more affluent than the general
public: "Young adult viewers have been TV's target
demographic for decades, because they're thought to have less
brand loyalty and more disposable income

14. WHAT ARE
PSYCHOGRAPHICS
Psychographics is the study of personality, values, opinions,
attitudes, interests, and lifestyles. Because this area of
research focuses on interests, attitudes, and opinions,
psychographic factors are also called IAO variables.
Some categories of psychographic factors used in market
segmentation include:
• activity, interest, opinion (AIOs)
• attitudes
• values
• behaviour

15. WHAT IS
QUANTITATIVE/QUALITATIVE
AUDIENCE RESEARCH
Quantitative audience research is research that comes in
large amounts by collecting information from survey's of
large groups. The techniques used are mail surveys, internet
surveys and face to face public surveys.
Qualitative audience research engages with relatively small
numbers of individuals in order to gain a complex, detailed
and in-depth understanding of their experiences and
response to watching a performance.

16. WHO ARE
NRS, ABC, BARB
The National Readership Survey was established in 1956 and
today provides the most authoritative and valued audience
research in use for print and digital advertising trading in
Britain.
The survey covers over 250 of Britain’s major news brands
and magazines, showing the size and nature of the audiences
they achieve.
In a dynamic and changing digital media age, NRS PADD was
introduced in September 2012 to provide a unique measure
of combined print and online audiences. NRS PADD: Mobile
was launched in September 2014.

17. ABC, is a TV network. With ABC you can view the ABC
network live or full episodes on smartphones, tablets your
computer and over the top devices. It puts access to the
network right into your hands at home or on the go. Sign in
with participating TV provider account to start watching live
and see the most recently aired episode of your favourite
ABC shows.
BARB the broadcast audience research board is the national
television audience measuring system their research covers;
who is watching what are they watching, when are they
watching what screen are they watching on and how did the
content get to the screen. Television is the only medium in
which a fully representative measurement is made that can
be compared to how it was consumed the day before. The
barb survey interviews 1000 people each week, and also
takes note of what devices are being used.

18. CREATE AN AUDIENCE
PROFILE OF YOURSELF
I am straight a 20 year old male of half British half Kenyan
decent, I am currently a student on benefits in terms of
social-economic class. According to the Young and Rubican
table I see myself as a cross between strugglers/reformers.
Because I see myself as alienated and disorganized and buy
alcohol and junk food. However I feel freedom of restrictions
and personal growth and im anti-materialistic but aware of
good taste but no higher education.

20. WHY DO COMPANIES NEED TO KNOW
THIS PROFILE INFORMATION
Companies need to know information about their audience to
know what would be more popular with who (to try and
provide the appropriate audience with the appropriate
entertainment) eg violent and sexual content would usually
be showed lait at night where as children's programs would
air in the day or in the morning on weekends.
In addition to ratings and ensuring appropriate viewing,
companies my use peak times to advertise or promote. For
example a new show would want to air its pilot episode after
a popular show like ‘’east enders’’.