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Up to Speed
Organizing For The Win
W A S H I N G T O N , D C
2017 keynote (1)
$250Million
RAISED ONLINE IN 5 MONTHS
$1.6 Million/Day
$200,000 - $300,000
SPENT PER DAY ON FACEBOOK
FUNDRAISING
 150 Straight days of positive ROI
 Top two days: over $1.5M raised
40,000 – 60,000
DIFFERENT AD VARIATIONS PER DAY
 Over 175,000 variations on best day of the campaign
Competitive Buying Structure
 Multiple teams optimizing on 5 minute intervals, competing
for higher % of budget every 24 hours.
Direct Response + Persuasion
=
Direct Persuasion

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2017 keynote (1)

  • 1. Up to Speed Organizing For The Win W A S H I N G T O N , D C
  • 3. $250Million RAISED ONLINE IN 5 MONTHS $1.6 Million/Day
  • 4. $200,000 - $300,000 SPENT PER DAY ON FACEBOOK FUNDRAISING  150 Straight days of positive ROI  Top two days: over $1.5M raised 40,000 – 60,000 DIFFERENT AD VARIATIONS PER DAY  Over 175,000 variations on best day of the campaign Competitive Buying Structure  Multiple teams optimizing on 5 minute intervals, competing for higher % of budget every 24 hours.
  • 5. Direct Response + Persuasion = Direct Persuasion

Notas del editor

  1. Katie Walsh - Welcome