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Nicki Koorbanally
R&D Outcomes Manager
Meraka Institute

19 October 2011




Translating intellectual assets into impact –
Building innovation capacity with support
from SAFIPA
© CSIR 2011   www.csir.co.za
Emerging from the crisis in Africa

 “What would it take for Africa to create the jobs needed to absorb
   the growing youth population, grow incomes and increase
                         prosperity for all?
    One of the main answers to this question is INNOVATION.

 For Africa to claim its place in emerging economies, it must adopt
      and invent new ideas and technologies to create value.”

 Innovation for Growth in Africa – Dr Ngozi Okonjo-Iweala, Managing Director, World Bank, April 2011




                            © CSIR 2011     www.csir.co.za
CSIR Meraka Institute



VISION
The vision is that Meraka will be recognised for the contribution that its
Research, Development and Innovation (R,D&I) in information and
communication technology and cyber-infrastructure has made in accelerating
South Africa's development towards an Information Society, where
everyone can create, access, utilize and share information and knowledge to
their individual and collective benefit.




                    © CSIR 2011   www.csir.co.za
CSIR Meraka Institute
• A unit of the CSIR:
   - Impact through research, development (R&D) and
       Innovation in the information and communication
       technology (ICT) and the application thereof
• Established in April 2005 – now the largest
  concentration of ICT Researchers in South Africa
   - 247 staff and students in two main locations in
     Pretoria and Cape Town
   - Active international R&D collaboration with partners
     in Africa, Europe and Asia
• CSIR Meraka Institute produces:
   - Local experts in ICT
   - Local ICT technology
   - Local innovations


    © CSIR 2011   www.csir.co.za
Why focus on innovation?
OECD (2004) describes innovation & creativity as essential
for sustainable growth & economic development. Several
core conditions must exist:
• Strong standards, sound policies, open trade
• Effective enforcement of IP protection
• Investment in strong, sustainable fundamental R&D
    infrastructure
• Mechanisms to promote the science-innovation interface, &
• Education at all levels

Further emphasis on IP protection as a central public policy
pillar on which knowledge-based industries and global
markets of the 21st Century rest, providing an increasingly
critical legal and policy toolkit for spurring innovation, for
stimulating the investments needed to develop and market
new innovations, and for diffusing technology and other
knowledge in socially beneficial ways.

       © CSIR 2011   www.csir.co.za
SAFIPA Project - Our approach
• Project driven by R&D Outcomes Team supported by
  South African and Finnish Experts

• IP Management and Technology Transfer
   - Integral part of the R&D process
   - It is about responsible R&D management
   - It is a shared responsibility
• Change behaviour
   - Training and awareness
   - Providing resources
   - Simplicity of engagement
• Innovate or stagnate
   - Keep up or get left behind – the world is constantly moving
   - Innovation is fun
   - Demystifying innovation - “The perception of the creative process
      is still based on images of inspired geniuses having Eureka
      moments rather than the well-managed diligence of ordinary
      people!”

                          © CSIR 2011   www.csir.co.za
“The perception of the creative process is still
 based on images of inspired geniuses having
Eureka moments rather than the well-managed
         diligence of ordinary people.

We think of INNOVATION not as the mysterious
gift of the talented few, but as the everyday task
    of connecting things that don't normally go
 together. That means taking risks, pushing the
    envelope and challenging the status quo”.
                     Moment, Momentum Publication




            © CSIR 2011      www.csir.co.za
Inspired geniuses




            © CSIR 2011   www.csir.co.za
Managing diligence of ordinary people




            © CSIR 2011   www.csir.co.za
The Stanford way




    “The way we work is our most important innovation.”




                © CSIR 2011   www.csir.co.za
R, D & I Approach
        Enabling a healthy and sustainable “pipeline” across the
        entire innovation value chain


                       Idea Generation                 Conversion          Diffusion


            In-house        Cross     External   Selection   Development   Spread
                            Cutting




     Renewal/              Human Capital Intellectual Research    Technology Transfer &
     Emerging              Development   Assets       Advancement Commercialisation
     Research




Adaptation of TATA Innometer model
Intellectual Asset Management

    An asset is something that needs to be used in order
    to be an “asset”

    Intellectual Asset Management is the process of
    consistently turning knowledge into value…


                    1              2
                    Create         Secure




                    4              3
                    Exploit        Protect
Why focus on intellectual assets and
impact

    We need to translate our knowledge, experience and
    insight into solutions that impact on society

    In other words, our core capability must transform
    from developing new knowledge, to consistently
    translating new knowledge into impact

    Increase customer and stakeholder confidence
    through value creation, ability to demonstrate impact,
    and optimal return on investment

     Improve financial sustainability through diverse
    income streams

    Position as a credible, reputable organisation and to
    attract, retain and develop talent


                     © CSIR 2011   www.csir.co.za
Better positioning for innovation
• Alignment of TTO, business development and strategic research
  management
• Research initiated with a clear purpose of the end-goals and
  beneficiaries
• Techniques to promote idea generation and renewed pipeline, eg.
  Foresighting
• Continuous awareness about innovation and intellectual asset
  management – communication!
• Increasing awareness of exploitation models: open source
  software licensing, cross licensing, patenting
     • Generating income from open source software
• Introduction of market driven initiatives such as working in Living
  Lab environments
• Rewards & recognition to align with the innovation strategy
   • CSIR excellence awards
   • Reward & recognition scheme
The Internet is based on a layered, end-to-
 end model that allows people at each level
   of the network to innovate free of any
                central control.
 By placing intelligence at the edges rather
than control in the middle of the network, the
     Internet has created a platform for
                  innovation.
           Vinton Cerf - Internet - Innovation
Activities
• Baseline/landscape review at Meraka
    - Position paper
    - Formulate workplan for Finnish Expert

• Internal Workshops and Training
    -   Intellectual Asset Management
    -   Open Source
    -   IPR Act and its implications
    -   Management buy-in/support
    -   Project Management


• External activities
    -   Knowledge exchange trip to Finland in Nov 2009
    -   British Council African Knowledge Transfer Partnership
    -   Licensing Executives Society Conference in April 2010
    -   Innovation Summit Aug 2010
    -   Presented Lessons Learned at RDI Conference in Oct 2010


                         © CSIR 2011    www.csir.co.za
Output achievements
•   Position paper on how to translate R&D outputs into
    socio-economic impact
     - Holistic approach to managing intellectual assets, from idea to
         impact
     -   Alignment of Outcomes, Business Development and Strategic
         Research Management
     -   Research initiation with clear end goals and beneficiaries
•   Technology Transfer Manual                 Inventor
                                                          Mini invention
                                                           disclosure           IP rights to inventor                     IP rights to inventor


•   Toolkit
                                                                           Negotiation of                                                    Licensing,
     - Templates and guidelines                Contract
                                               partner
                                                                             IP rights                      IP rights to partner             also 3rd party


     - Technology readiness tool                                     partner


•   IP Models to comply with IPR Act           Meraka /
                                               CSIR
                                                              IP owner
                                                             by contract
                                                                terms
                                                                                CSIR invention
                                                                                  disclosure
                                                                                                        Invention
                                                                                                        evaluation
                                                                                                                               IP
                                                                                                                            decisions
                                                                                                                                                  Protection
                                                                                                                                                   activities



•   Innovation Handbook                                             Meraka/CSIR



     - Success stories                         NIPMO                                                          reporting                  IP rights


     - Case studies
     - Stimulating creativity and idea generation
     - Informally communicating policies
     - Awareness creation
Technology Transfer Manual
Innovation Handbook
• Address researchers on an individual level
• Focus on innovation culture and motivation
• Use of case studies and role models
   - Cannot exploit without external partners
   - Identify potential partners early on / involve
        regularly
    -   Understand IP is the currency for managing
        relationships - cannot leave key IP decisions
        until the end - different players
        demand/require different approaches
    -   Role of Outcomes stage gate is to early on
        identify potential applications, partners and
        commercial opportunities

• Filled with stories, puzzles, brain teasers, and
   valuable information and facts

• Available to all


                        © CSIR 2011   www.csir.co.za
'Innovation by definition will not be accepted
 at first. It takes repeated attempts, endless
   demonstrations, monotonous rehearsals
    before innovation can be accepted and
     internalized by an organization. This
        requires 'courageous patience'. '
                                      Warren Bennis
Acknowledgements
- SAFIPA and CSIR
- Meraka SRM (Outcomes) team
- Communications              - Biffy van Rooyen
- Technical experts           - Dr Kari Leppala and
                               Stephan Lamprecht

Contact details:   Nicki Koorbanally
Telephone          +27 12 841 4532
Email              nkoorbanally@csir.co.za
Web                www.csir.co.za

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Translating intellectual assets into impact – Building innovation capacity with support from SAFIPA - Nicki Koorbanally

  • 1. Nicki Koorbanally R&D Outcomes Manager Meraka Institute 19 October 2011 Translating intellectual assets into impact – Building innovation capacity with support from SAFIPA
  • 2. © CSIR 2011 www.csir.co.za
  • 3. Emerging from the crisis in Africa “What would it take for Africa to create the jobs needed to absorb the growing youth population, grow incomes and increase prosperity for all? One of the main answers to this question is INNOVATION. For Africa to claim its place in emerging economies, it must adopt and invent new ideas and technologies to create value.” Innovation for Growth in Africa – Dr Ngozi Okonjo-Iweala, Managing Director, World Bank, April 2011 © CSIR 2011 www.csir.co.za
  • 4. CSIR Meraka Institute VISION The vision is that Meraka will be recognised for the contribution that its Research, Development and Innovation (R,D&I) in information and communication technology and cyber-infrastructure has made in accelerating South Africa's development towards an Information Society, where everyone can create, access, utilize and share information and knowledge to their individual and collective benefit. © CSIR 2011 www.csir.co.za
  • 5. CSIR Meraka Institute • A unit of the CSIR: - Impact through research, development (R&D) and Innovation in the information and communication technology (ICT) and the application thereof • Established in April 2005 – now the largest concentration of ICT Researchers in South Africa - 247 staff and students in two main locations in Pretoria and Cape Town - Active international R&D collaboration with partners in Africa, Europe and Asia • CSIR Meraka Institute produces: - Local experts in ICT - Local ICT technology - Local innovations © CSIR 2011 www.csir.co.za
  • 6. Why focus on innovation? OECD (2004) describes innovation & creativity as essential for sustainable growth & economic development. Several core conditions must exist: • Strong standards, sound policies, open trade • Effective enforcement of IP protection • Investment in strong, sustainable fundamental R&D infrastructure • Mechanisms to promote the science-innovation interface, & • Education at all levels Further emphasis on IP protection as a central public policy pillar on which knowledge-based industries and global markets of the 21st Century rest, providing an increasingly critical legal and policy toolkit for spurring innovation, for stimulating the investments needed to develop and market new innovations, and for diffusing technology and other knowledge in socially beneficial ways. © CSIR 2011 www.csir.co.za
  • 7. SAFIPA Project - Our approach • Project driven by R&D Outcomes Team supported by South African and Finnish Experts • IP Management and Technology Transfer - Integral part of the R&D process - It is about responsible R&D management - It is a shared responsibility • Change behaviour - Training and awareness - Providing resources - Simplicity of engagement • Innovate or stagnate - Keep up or get left behind – the world is constantly moving - Innovation is fun - Demystifying innovation - “The perception of the creative process is still based on images of inspired geniuses having Eureka moments rather than the well-managed diligence of ordinary people!” © CSIR 2011 www.csir.co.za
  • 8. “The perception of the creative process is still based on images of inspired geniuses having Eureka moments rather than the well-managed diligence of ordinary people. We think of INNOVATION not as the mysterious gift of the talented few, but as the everyday task of connecting things that don't normally go together. That means taking risks, pushing the envelope and challenging the status quo”. Moment, Momentum Publication © CSIR 2011 www.csir.co.za
  • 9. Inspired geniuses © CSIR 2011 www.csir.co.za
  • 10. Managing diligence of ordinary people © CSIR 2011 www.csir.co.za
  • 11. The Stanford way “The way we work is our most important innovation.” © CSIR 2011 www.csir.co.za
  • 12. R, D & I Approach Enabling a healthy and sustainable “pipeline” across the entire innovation value chain Idea Generation Conversion Diffusion In-house Cross External Selection Development Spread Cutting Renewal/ Human Capital Intellectual Research Technology Transfer & Emerging Development Assets Advancement Commercialisation Research Adaptation of TATA Innometer model
  • 13. Intellectual Asset Management  An asset is something that needs to be used in order to be an “asset”  Intellectual Asset Management is the process of consistently turning knowledge into value… 1 2 Create Secure 4 3 Exploit Protect
  • 14. Why focus on intellectual assets and impact  We need to translate our knowledge, experience and insight into solutions that impact on society  In other words, our core capability must transform from developing new knowledge, to consistently translating new knowledge into impact  Increase customer and stakeholder confidence through value creation, ability to demonstrate impact, and optimal return on investment  Improve financial sustainability through diverse income streams  Position as a credible, reputable organisation and to attract, retain and develop talent © CSIR 2011 www.csir.co.za
  • 15. Better positioning for innovation • Alignment of TTO, business development and strategic research management • Research initiated with a clear purpose of the end-goals and beneficiaries • Techniques to promote idea generation and renewed pipeline, eg. Foresighting • Continuous awareness about innovation and intellectual asset management – communication! • Increasing awareness of exploitation models: open source software licensing, cross licensing, patenting • Generating income from open source software • Introduction of market driven initiatives such as working in Living Lab environments • Rewards & recognition to align with the innovation strategy • CSIR excellence awards • Reward & recognition scheme
  • 16. The Internet is based on a layered, end-to- end model that allows people at each level of the network to innovate free of any central control. By placing intelligence at the edges rather than control in the middle of the network, the Internet has created a platform for innovation. Vinton Cerf - Internet - Innovation
  • 17. Activities • Baseline/landscape review at Meraka - Position paper - Formulate workplan for Finnish Expert • Internal Workshops and Training - Intellectual Asset Management - Open Source - IPR Act and its implications - Management buy-in/support - Project Management • External activities - Knowledge exchange trip to Finland in Nov 2009 - British Council African Knowledge Transfer Partnership - Licensing Executives Society Conference in April 2010 - Innovation Summit Aug 2010 - Presented Lessons Learned at RDI Conference in Oct 2010 © CSIR 2011 www.csir.co.za
  • 18. Output achievements • Position paper on how to translate R&D outputs into socio-economic impact - Holistic approach to managing intellectual assets, from idea to impact - Alignment of Outcomes, Business Development and Strategic Research Management - Research initiation with clear end goals and beneficiaries • Technology Transfer Manual Inventor Mini invention disclosure IP rights to inventor IP rights to inventor • Toolkit Negotiation of Licensing, - Templates and guidelines Contract partner IP rights IP rights to partner also 3rd party - Technology readiness tool partner • IP Models to comply with IPR Act Meraka / CSIR IP owner by contract terms CSIR invention disclosure Invention evaluation IP decisions Protection activities • Innovation Handbook Meraka/CSIR - Success stories NIPMO reporting IP rights - Case studies - Stimulating creativity and idea generation - Informally communicating policies - Awareness creation
  • 20. Innovation Handbook • Address researchers on an individual level • Focus on innovation culture and motivation • Use of case studies and role models - Cannot exploit without external partners - Identify potential partners early on / involve regularly - Understand IP is the currency for managing relationships - cannot leave key IP decisions until the end - different players demand/require different approaches - Role of Outcomes stage gate is to early on identify potential applications, partners and commercial opportunities • Filled with stories, puzzles, brain teasers, and valuable information and facts • Available to all © CSIR 2011 www.csir.co.za
  • 21. 'Innovation by definition will not be accepted at first. It takes repeated attempts, endless demonstrations, monotonous rehearsals before innovation can be accepted and internalized by an organization. This requires 'courageous patience'. ' Warren Bennis
  • 22. Acknowledgements - SAFIPA and CSIR - Meraka SRM (Outcomes) team - Communications - Biffy van Rooyen - Technical experts - Dr Kari Leppala and Stephan Lamprecht Contact details: Nicki Koorbanally Telephone +27 12 841 4532 Email nkoorbanally@csir.co.za Web www.csir.co.za