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1. Social Media
CLS-LAB
BY :- G SAI MANOHAR
ROLL NO :- 18311A0315
SECTION :- ME-B1

3. Social Media Explosion
 120,000 new blogs created each day.
 Over 346 million people globally read blogs.
 6 of top 10 websites are (You Tube , Facebook,
Wikipedia, Myspace , Blogger ,Craigslist)
 Facebook: 385 million users.
 Facebook beats Google in referred traffic.
 19% of U.S. adults use Twitter.
 Flicker has over 3 billion photos.
 Over 1 billion views on You Tube each day.

6. History Of Social Media
 The first recognizable social media site,
Six Degrees, was created in 1997.
 In 1994, the first blogging sites became
popular, creating a social
media sensation that's still
popular today.
 The infographic takes a look at when
key social sites and services launched,
like SixDegrees.com in 1997, Blogger in
1999, Friendster in 2002, Myspace in
2003,Facebook in 2004 and Twitter in
2006.

7. Six Degrees.com
 SixDegrees.com was a social network
service website that lasted from 1997 to 2000, and
was based on the Web of Contacts model of
networking. It was named after the six degrees of
separation concept and allowed users to list
friends, family members and acquaintances both
on the site and externally; external contacts were
invited to join the site. Users could send messages
and post bulletin board items to people in their
first, second, and third degrees, and see their
connection to any other user on the site. It was
one of the first manifestations of social
websites in the format now seen today. Six
Degrees was followed by more successful social
networking sites based on the "social-
circles network model" .

9. First Blog
 It’s generally recognized that the first
blog was Links.net, created by Justin
Hall, while he was a Swarthmore
College student in 1994.
 Of course, at that time they weren’t
called blogs, and he just referred to it
as his personal homepage.
 It wasn’t until 1997 that the term
“weblog” was coined. The word’s
creation has been attributed to Jorn
Barger, of the influential early
blog Robot Wisdom.

11. SocialMediaHistory 101
Websites BlogsandForums
Networks Open Networks - Here and Now

12. Beingnetworked doesn’t necessarily
mean being Connected
Will you be
my friend?
I’m sorry -
do I know you?

13. Advantages Of Social Media
 Facilitates open communication, leading to
enhanced information discovery and delivery.
 Provides an opportunity to widen business
contacts.
 Expands market research, implements
marketing campaigns, delivers
communications and directs interested
people to specific web sites.

14. Disadvantages Of Social Media
 All SN’s are time-consuming.
 Some teachers find SN’s too daunting to
tackle.
 Replication of themes from one SN to
another is annoying.
 Tweet deck of ten has technical problems.

15.  Stop thinking tools
 Your product is the advertisement
Give before take
 Beaconnector
 Think “touch” instead of“target”
 Empower your customers
SocialMediaBest Practices

16. HowTo UseTwitter and Facebook
 Measure,measure,measure.
 Let the kids show you (reverse
mentoring). Listen andaskquestions.
 Tweet like you talk. Lose the jargon.
 Usefor outreach, soliciting ideas,to announce
events. Becreative about focusing on your goals.
 Find out the rules andthen break them.
 Focuson valuefor your 2nd tier friend and
followers

18. Question and Answer