This document provides an overview and roadmap for running a Facebook message campaign using Meta Business Suite. It discusses:
1. How to create a message campaign and the different types of message campaigns.
2. Preparing marketing content and implementing an effective campaign.
3. Focusing targeting on location, gender, age and budgeting for a narrow audience.
4. Using detailed targeting and niche targeting.
5. Creating a campaign for real-life implementation.
It then covers promoting a message campaign through Facebook marketing, running a Facebook message campaign, and using detailed targeting and niche targeting to focus the campaign.
1. Hello Everyone Welcome to
Creative Education BD ( CED )
It’s me - SAM Course Instructor
Class 13: FB Message Campaign -Custom Audience & Detailed
Targeting.
Visit Our Website: https://creativeedubd.com/
2. Welcome to
Facebook Meta Business Suite
FB Message Campaign & Custom Audience
People who match
Created by SAM
3. R o a d M a p F B A d s
1. How to create message Campaign?
2. Different Ways of Message Campaign?
3. How to prepare marketing campaign content?
4. How implement or run an effective marketing campaign
using Meta Business Suite?
5. What is ad creative & ad copy for message camp?
6. How to focus targeting location based, gender and age
based including budgeting of the message campaign for
narrow audience ?
7. Ads location Niche Basis - Detailed Targeting .
8. Create campaign Real life Implementation.
4. What we are going to cover
As per earlier session, we have already discuss about FB Meta Business Awareness Camp :
There is a number of people or marketers don’t use these methods.
Today we would to introduce about this campaign
Promoting a message campaign through Meta Business :
Facebook Marketing & Promotion
How to run a Facebook message Camp
1. FB Ads message camp. Detailed Targeting Include people who match
2. Creating campaign Real life Implementation.
First of all why use this – this ad will directly focus on FB Messenger APP which is mostly widely
used ads— Data of FB messenger app daily use
Using through Meta Business suite Message Camp
• Details of Message Camp
• Placement of Message Camp
• Detailed targeting
• Include people who match – Niche Basis.
5. How to message campaign through FB ads?
We can run these ads in those ways.
N.B: when will create a post through Meta business tool this post will not be shown in your page.
Message Camp Works Through –
Before you begin
Choose your objective:
• The traffic objective is designed to send people to a Messenger conversation.
• The engagement objective delivers ads to people more likely to respond to your
business in Messenger (recommended).
• The leads objective is designed to collect leads for your business or brand in
Messenger.
• The sales objective should be used if you want to deliver ads to people more
likely to purchase in Messenger, or if you're tracking events with a Meta Pixel.