1. SAP Mobility Platform
A Branded Service Delivered by Customer Solution Adoption
CON
FIDE
N TIAL

2. Legal disclaimer
This presentation is not subject to your license agreement or any other agreement
with SAP. SAP has no obligation to pursue any course of business outlined in this
presentation or to develop or release any functionality mentioned in this
presentation. This presentation and SAP's strategy and possible future
developments are subject to change and may be changed by SAP at any time for
any reason without notice. This document is provided without a warranty of any
kind, either express or implied, including but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement. SAP assumes
no responsibility for errors or omissions in this document, except if such damages
were caused by SAP intentionally or grossly negligent.
© 2011 SAP AG. All rights reserved. 2

3. Complexity grows fast
Development
tools and TCD
Mobile App
Device Lifecycle
and Management
back-end
diversity Development
Device
choice
Databases
Ease of
Software use
Applications
Web
Services Apps and
more apps
IT
Device
Management
Security TCO and
Configuration
© 2011 SAP AG. All rights reserved. 3

4. Enterprise Grade Mobile Platform
Create
Connect Eclipse
Heterogeneous
data sources Consume
Heterogeneous
mobile devices
Android
Databases
BlackBerry
Sybase
Unwired iPhone
Web
Services Platform
iPad
Windows
Software
Applications
Windows Mobile
Management Console
Control
Device and server management and security
© 2011 SAP AG. All rights reserved. 4

5. SAP Mobility Platform
Development tools & frameworks
Native Hybrid Web
Reusable Components
SDKs
SAP Mobility Platform
Sybase Unwired Platform
Sybase
Afaria
NW Mobile
Business Concept Gateway NW Gateway
3rd Party Objects
Enterprise HANA App Business Suite
© 2011 SAP AG. All rights reserved. 5

6. Managing and nd
Securing
Managing
a Securing
the
Device
Life
Cycle
The Mobile Device Lifecycle
End-to-End
Self Service Security Application
Portal Management
Mobile Telecom Expense
Applications Management
B.Y.O.D.
Governance
iOS 4
iOS 5
Fragmentation
Data Loss
Prevention
© 2011 SAP AG. All rights reserved. 6

7. SAP Mobility Platform future direction
Solution today Planned innovation
Future direction
Mobility Platform
Unified Platform
Platform Evolution
MEAP MCAP
Cloud deployed
Cloud B2E/B2B/B2C mobility
Native SDKs platform for all apps
Developer Productivity on any device
Online/Offline
Open Standards
HTML5
Container Closer SAP Integration
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any
kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
© 2011 SAP AG. All rights reserved. 7

8. Enterprise Mobility with SAP
Services SAP Store for Mobile Apps
LoB/Industry Apps Customer/Partner Apps Analytics Apps
SAP Mobility Platform
Hosting/Cloud
MEAP MDM MCAP
Backend Agnostic
Implementation
SAP Business Suite Databases Third Party Apps
© 2011 SAP AG. All rights reserved. 8