The document discusses how SAP Business Suite powered by SAP HANA can provide real-time business value for mill products companies by enabling profit-driven supply chain management, sustainable customer relationships, and plant and asset operations excellence with faster analytics and planning. It outlines the current challenges mill companies face and how SAP HANA allows for improvements in key areas like supply chain planning, inventory visibility, manufacturing operations, and asset management. The document concludes with an example customer case showing $38 million in benefits over five years from implementing SAP HANA solutions.

1. July 2013
Delivering Real-Time Business Value for Mill
Products
SAP Business Suite Powered by SAP HANA
Public

2. 2© 2013 SAP AG or an SAP affiliate company. All rights reserved.
The real-time opportunity
Mill companies are facing stiff international
competition in times of strained liquidity and volatile
commodity prices – while customers are willing to
shop for best prices, terms, and conditions.
 Manage production and logistics to win in a commodity market
 Achieve maximum return on assets and increase margins
 Fulfill customer order expectations at low cost

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Profit-driven
supply chain
 Supply chain planning with real-time insight into
demand, supply, and capacity
 Global inventory visibility and order promising to keep
inventory low and maximize on-time fulfillment
Plant and asset
operations
excellence
 Manufacturing and asset visibility and performance
for sustainable asset operations.
 Asset optimization and maintenance operations for
maximum reliability and utilization
Sustainable
customer
relationships
 Order and contract management for configurable
products for differentiated offerings and customer-
focused services.
Differentiate in the commodity markets
Align business operations with customer needs

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SAP Business Suite powered by SAP HANA
The next-generation business platform
Real-time business
In-memory
Business
transactions
Digital
connections
Collaborative
business
CloudSocial
Big DataMobile
One platform bringing it all together
Advanced
analytics

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Industry value map for mill products
Differentiate in commodity markets
Profit-Driven Supply Chain
Sales and Operations Planning
Supply Chain Planning
Supply Chain Execution and Transportation
Commodity Procurement and
Price Risk Mitigation
Sustainable Customer
Relationship
Profit-Driven Segmentation
Sales Enablement
B2B E-Commerce and Self-Service
Order and Contract Management for
Configurable Products
Plant and Asset Operations Excellence
Manufacturing and Asset Visibility and Performance
Manufacturing Operations and Genealogy
Asset Optimization and
Maintenance Operations
Operational Risk Management
People and
Talent
Core Human Resources and
Payroll
Talent Management
Time and Attendance
Management
Workforce Planning and
Analytics
Finance
Financial Performance
Management
Accounting and
Financial Close
Treasury and Financial
Risk Management
Collaborative Finance
Operations
Enterprise Risk and
Compliance Management
Procurement
Supplier Discovery and
Lifecycle Management
Strategic Sourcing and
Contracting
Procurement and Order
Collaboration
Collaborative Invoice to Pay
IT Management
Application Lifecycle
Management
IT Infrastructure Management
IT Portfolio and Project
Management
IT Service Management IT Strategy and Governance
Inventory Visibility and Order Promising
Energy and Environmental
Resource Management
Technology
Solutions
Analytics Consumer ExperienceData Management Enterprise Mobility
SAP HANA Platform
Application Development and
Integration

6. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 6Public
Industry value map for mill products
Real-time value for key end-to-end processes
Profit-Driven Supply Chain
Sales and Operations Planning
Supply Chain Planning
Supply Chain Execution and Transportation
Commodity Procurement and
Price Risk Mitigation
Sustainable Customer
Relationship
Profit-Driven Segmentation
Sales Enablement
B2B E-Commerce and Self-Service
Order and Contract Management for
Configurable Products
Plant and Asset Operations Excellence
Manufacturing and Asset Visibility and Performance
Manufacturing Operations and Genealogy
Asset Optimization and
Maintenance Operations
Operational Risk Management
People and
Talent
Core Human Resources and
Payroll
Talent Management
Time and Attendance
Management
Workforce Planning and
Analytics
Finance
Financial Performance
Management
Accounting and
Financial Close
Treasury and Financial
Risk Management
Collaborative Finance
Operations
Enterprise Risk and
Compliance Management
Procurement
Supplier Discovery and
Lifecycle Management
Strategic Sourcing and
Contracting
Procurement and Order
Collaboration
Collaborative Invoice to Pay
IT Management
Application Lifecycle
Management
IT Infrastructure Management
IT Portfolio and Project
Management
IT Service Management IT Strategy and Governance
Inventory Visibility and Order Promising
Energy and Environmental
Resource Management
Technology
Solutions
Analytics Consumer ExperienceData Management Enterprise Mobility
SAP HANA Platform
Application Development and
Integration
Highest real-time
business value for
mill products

7. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 7Public
Today
With SAP Business Suite on
SAP HANA
KPI improvements are high-level estimates and will have to be validated for each customer situation.
Supply chain planning
Business value for supply chain monitoring
 Lack of near real-time information
 Batch jobs to extract data from
planning system for central reporting
typically on weekly basis
 No ad-hoc operational reporting
 Reporting, queries, dashboards that
have to be created by each customer
 Time-consuming data loads in
traditional reporting tools
 Not possible to run sub-daily
planning jobs and analyze the results
because of the long data-preparation
times
 Inability to respond fast to ad hoc
queries from customers, which may
result in lost sales
 Decision support based on near real-
time information
 Information can be updated using
delta capabilities
 Out-of-the-box analytical reporting
scenarios provided with streamlined
data load
 Planned ability for customers to add
their own KPIs and dashboards
 Advanced data retrieving and
computing functionalities of SAP
HANA are used to optimize the
reporting of supply chain planning
data
Reduce
overall supply chain
planning cost by
10%
Decrease
Increase
cycle time for
forecast by
10%
on-time delivery
performance by
5%

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Today
With SAP Business Suite on
SAP HANA
KPI improvements are high-level estimates and will have to be validated for each customer situation.
Inventory visibility and order promising
Business value for inventory (warehouse) management
 No up-to-date view of the
inventory situation
 Need for accurate display of actual
stock to react quickly to stock
shortfalls
 Time-consuming inventory
management reporting
 Real-time access to complex
inventory management data
 New analytical inventory
management cockpit
 Real-time stock insight and inventory
monitoring
 Real-time access to complex
inventory management data
 High-performance inventory
management with large volumes of
documents
 Higher process efficiency in adjacent
procurement processes (such as
purchase order or invoice
processing)
Reduce
Obsolete inventory
by
8%
Increase
Reduce
Inventory accuracy
by
5%
inventory carrying
cost by
6%

9. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 9Public
Today
With SAP Business Suite on
SAP HANA
KPI improvements are high-level estimates and will have to be validated for each customer situation.
Manufacturing and asset visibility and performance
Business value for asset planning and scheduling
 Maintenance scheduling that
consumes a great deal of time
 High amount of master data
influences performance of data
maintenance
 Manual and error-prone process for
preselection of maintenance plans
 Potential for objects needed for
maintenance calls to be missing
 High number of maintenance plans
that need to be scheduled frequently
leads to a weekly scheduling scheme
 Accelerated mass transactions
 Instant analysis of top of transactions
 Preselection of due plans, speeding
up the process significantly
 Real-time analytics on all data,
including machine sensor information
 Scheduling of all maintenance plans
within a specific time frame
 Planning several times a day
(instead of once a week) results in
up-to-date scheduling information in
maintenance operations
 Faster response times lead to more-
accurate maintenance scheduling
Increase
return on assets by
10%
Cut
Reduce
MRO inventory by
11%
unplanned downtime
or outages by
16%

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Today
With SAP Business Suite on
SAP HANA
KPI improvements are high-level estimates and will have to be validated for each customer situation.
Manufacturing operations and genealogy (1/2)
Business value for material requirement planning
 Periodic material requirement
planning (MRP) runs and
outdated results
 Lack of near real-time information
 Inability to replan quickly if conditions
change due to long run times
 Limited order window
(9 a.m. to 5 p.m.)
 Short planning periods (5 to 7 days)
 Only delta planning
 Simple product BOMS
 No holistic production planning
across all relevant production sites
 Faster replanning allowing more
frequent MRP runs in shorter cycles
 Flexible response to market changes
 Simulation of different what-if
scenarios in real-time
 Extended order window
(8 a.m. to 8 p.m.)
 Extended planning periods
(14 to 30 days)
 Full product portfolio
 Complex materials and BOM
 Cross-plant planning
Faster MRP
Run-time savings:
50%
Increase
Reduce
customer service
levels
38%
out of stocks
36%

11. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 11Public
Today
With SAP Business Suite on
SAP HANA
KPI improvements are high-level estimates and will have to be validated for each customer situation.
Manufacturing operations and genealogy (2/2)
Business value for operational and ad hoc reporting
 Lack of insight into important
company data resulting in duplication
of effort, errors in data consolidation,
and customer sales misquotes
 Lack of near real-time information
 High cost of IT maintenance cost
 High cost of support queries
 Costly and time-consuming support
for two separate servers for
operational and ad hoc reporting and
transactional enterprise system.
 Simple reporting taking long hours to
generate
 Inability to detect issues and
deviations quickly enough for senior
management to perform exception
management
 Common and customer-defined views
across CRM, financials, and logistics
data, enabling faster reconciliation and
drill-through and fewer misquotes
 Flexible aggregation and slice and
dice of real-time data
 Tables and views exposed to power
users for building ad hoc reports for
analysis, thereby ensuring self-
service for key users
 Reduction in support queries as
business can perform first-level
analysis before approaching IT
 Faster reaction to demand changes
with faster report generation
 Ability to provide early insights into
deviations and risks to so that
management can take corrective
measures
Productivity
Overall time savings:
30%
IT cost
Reporting
Lower maintenance
costs by
33%
Speed up run-times
by
98%

12. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 12Public
Today
With SAP Business Suite on
SAP HANA
KPI improvements are high-level estimates and will have to be validated for each customer situation.
Asset optimization and maintenance operations
Business value for asset planning and scheduling
 Maintenance scheduling that
consumes a great deal of time
 High amount of master data
influences performance of data
maintenance
 Manual and error-prone process for
preselection of maintenance plans
 Potential for objects needed for
maintenance calls to be missing
 High number of maintenance plans
that need to be scheduled frequently
leads to a weekly scheduling scheme
 Accelerated mass transactions
 Instant analysis of top of transactions
 Preselection of due plans, speeding
up the process significantly
 Real-time analytics on all data,
including machine sensor information
 Scheduling of all maintenance plans
within a specific time frame
 Planning several times a day
(instead of once a week) results in
up-to-date scheduling information in
maintenance operations
 Faster response times lead to more-
accurate maintenance scheduling
Increase
return on assets by
10%
Cut
Reduce
MRO inventory by
11%
unplanned downtime
or outages by
16%

13. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 13Public
Today
With SAP Business Suite on
SAP HANA
KPI improvements are high-level estimates and will have to be validated for each customer situation.
Order and contract management for configurable products
Business value for operational and ad hoc reporting
 Lack of insight into important
company data resulting in duplication
of effort, errors in data consolidation,
and customer sales misquotes
 Lack of near real-time information
 High cost of IT maintenance cost
 High cost of support queries
 Costly and time-consuming support
for two separate servers for
operational and ad hoc reporting and
transactional enterprise system
 Simple reporting taking long hours to
generate
 Inability to detect issues and
deviations quickly enough for senior
management to perform exception
management
 Common and customer-defined views
across CRM, financials, and logistics
data, enabling faster reconciliation and
drill-through and fewer misquotes
 Flexible aggregation and slice and
dice of real-time data
 Tables and views exposed to power
users for building ad hoc reports for
analysis, thereby ensuring self-service
for key users
 Reduction in support queries as
business can perform first-level
analysis before approaching IT
 Faster reaction to demand changes
with faster report generation
 Ability to provide early insights into
deviations and risks to so that
management can take corrective
measures
Productivity
Overall time savings:
30%
IT cost
Reporting
Lower maintenance
costs by
33%
Speed up run-times
by
98%

14. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 14Public
Today
With SAP Business Suite on
SAP HANA
KPI improvements are high-level estimates and will have to be validated for each customer situation.
Accounting and financial close
Business value for operational and ad hoc reporting
 Lack of insight into important
company data resulting in duplication
of effort, errors in data consolidation,
and customer sales misquotes
 Lack of near real-time information
 High cost of IT maintenance cost
 High cost of support queries
 Costly and time-consuming support
for two separate servers for
operational and ad hoc reporting and
transactional enterprise system.
 Simple reporting taking long hours to
generate
 Inability to detect issues and
deviations quickly enough for senior
management to perform exception
management
 Common and customer-defined views
across CRM, financials, and logistics
data, enabling faster reconciliation and
drill-through and fewer misquotes
 Flexible aggregation and slice and
dice of real-time data
 Tables and views exposed to power
users for building ad hoc reports for
analysis, thereby ensuring self-service
for key users
 Reduction in support queries as
business can perform first-level
analysis before approaching IT
 Faster reaction to demand changes
with faster report generation
 Ability to provide early insights into
deviations and risks to so that
management can take corrective
measures
Productivity
Overall time savings:
30%
IT cost
Reporting
Lower maintenance
costs by
33%
Speed up run-times
by
98%

15. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 15Public
Today
With SAP Business Suite on
SAP HANA
KPI improvements are high-level estimates and will have to be validated for each customer situation.
Treasury and financial risk management
Business value for financial and managerial reporting
 Risk of noncompliance due to
unfulfilled (overruns in) audits
 Decision-relevant information not
readily available
 Data analysis not supported or
automated
 High market volatility, which requires
real-time analytics to quickly react on
financial exposures
 High cost of finance operations due
to missing central database
 No single source of truth available for
exposure determination
 Large number of time-consuming,
and non-value-added processes
required to provide (access)
accurate, up-to-date information
 Flexible data aggregation in SAP
NetWeaver Business Warehouse,
including slice and dice of real-time
data
 Multiple data layers that allow new
dimensions of forecasting, planning,
and simulations such as what-if
analysis and working capital
optimization
 Starting point to build analytical
applications providing KPIs to CFOs
and head of treasury
 Central control of organization,
including traceability of business
events, which is essential for
external auditing
Increase
drill-down levels by
5%
Reduce
Decrease
treasury and cash
management costs
by
7%
compliance and risk
management costs
by
10%

16. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 16Public
Customer cases
EMEA mill products
company
• SAP HANA software and SAP HANA
Platform
• Fraud prevention
• Supply chain execution and transportation
management
• Manufacturing and asset visibility and
performance
US$38 million
benefit over
five years

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Next step
Business scenario recommendation and value discovery workshop
 SAP offers a proven methodology and approach to
discover the customer-specific business
improvement areas and quantify value potential.
 We suggest such a workshop with your
line-of-business and IT experts.
 As a starting point, we recommend a performance
and usage analysis of your current software
system.

18. © 2013 SAP AG or an SAP affiliate company. All rights reserved.
Thank you

19. © 2013 SAP AG or an SAP affiliate company. All rights reserved.
Appendix
with detailed customer cases

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Customer case: EMEA mill products company
Summary validated scenarios
Feasibility
Businessvalue
Legend
LowHigh
Low High
SAP Business
Suite on SAP
HANA
SAP HANA
products
SAP HANA
Platform
Annual revenue: US$14 billion
Fraud prevention
(0.5% of revenue)Transportation
management on
SAP HANA
(2%-3% reduction)
Real-time plant and
profitability modeling
Operational and Ad
Hoc Reporting
(20% Cost Savings)
Operational and ad
hoc reporting
(20% cost savings)
SAP HANA platform: customer specific
SAP HANA products: SAP NetWeaver BW on SAP
HANA , high-performance applications (HPAs), apps
powered by SAP HANA
SAP Business Suite on SAP HANA
Scenario
(business value)
1 Short term
Transportation management: Supply chain execution
and transportation
Operational and ad hoc reporting and analysis: Build
an analytics platform for mobile sales reporting and
plant maintenance
Operational data mart: Build an agile data mart
platform for operational and ad hoc reporting in sales
and management reporting
2 Medium term
Enterprise risk and compliance: Fraud prevention
Plant and asset operations excellence: Model the
whole production process
3 In evaluation
Other functions – to be discussed in future discovery
workshops
SAP HANA use cases mapped to
industry value map end-to-end solutions Phase – deployment road map

21. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 21Public
Customer case: EMEA mill products company
Summary validated scenarios
-2.667
-32450
5333
68000
-40.000
-20.000
0
20.000
40.000
60.000
80.000
2013 Phase 1 Phase 2
Costs SoH Applications Platform
Anything built on the platform that is customer specific ‒ new business processes and business models
SAP NetWeaver BW on SAP HANA, HPAs, apps powered by SAP HANA – mapped to IVM E2E solutions
€
Currently available functionalities (SP0, 1, 2); 23 scenarios mapped to IVM E2E solutions; and planned capabilities (All of the
end-to-end solutions on the industry value map are in scope.)
Actual SAP customer
business case
Annual benefits, SAP HANA
platform : €68 million
Annual benefits, applications
powered by SAP HANA: NA
Annual benefits, SAP Business
Suite on SAP HANA: €5.3 million
Estimated deployment costs
Total transition cost: €35 million
SAP HANA Platform
SAP HANA products
SAP Business Suite on
SAP HANA
SoH = SAP Business Suite on SAP HANA

22. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 22Public
Note: Use cases in the global use case repository are captured directly from customers and internal SAP innovation
sessions and may not be completely validated.
Innovation scope
SAP HANA Platform (customer specific)
E2E solution
Mill products - enterprise risk and compliance
management
Value potential 4
Feasibility 3
Steel producer – fraud prevention
Mill products
Business context and goals
 The company has a set of processes to identify and prevent fraud. They proved to be ineffective,
however, due to disconnected processes and an inability to analyze available sources of
operational data.
Business challenges
 Prevention of fraud needs fast reaction on known patterns of suspicious and fraudulent activity,
based of different sources of information. There is no capacity to connect data and make analysis
in real time to prevent losses proactively.
Process innovations
 Integrate fraud monitoring processes, leverage historical data to identify fraud, and act in real
time (instead of reactively, when loss recovery is much more difficult).
Contribution of SAP HANA
 Real-time automated analysis of big volumes of data from different sources.
Value drivers/KPIs
 Prevent profit loss due to fraud. Low High
1 5
Low High
1 5

23. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 23Public
Note: Use cases in the global use case repository are captured directly from customers and internal SAP innovation
sessions and may not be completely validated.
Innovation scope
SAP HANA Platform (customer specific)
E2E solution
Mill products – operational reporting
Value potential 4
Feasibility 3
Customer case: North American building materials company –
operational and ad hoc reporting
Mill products
Business context and goals
 The company has a set of processes to identify and prevent fraud. They proved to be ineffective, however,
due to disconnected processes and an inability to analyze available sources of operational data.
Business challenges
 Sales: Sales force requires mobile access to customer data to make customer meetings more effective.
Previous reporting, based on monthly reports, required many manual steps to be performed each month.
 Plant maintenance: Relies on reactive maintenance process based on data from SAP ERP, SAP
NetWeaver BW, and legacy software. Plant maintenance required standardized reporting across all plants
to reduce machine/line downtime and improve compliance ratio to improve productivity.
Process innovations
 Flexible mobile sales reporting via iPad on-demand
 Senior-level formatted customer reporting and detailed data drill-down functionalities for the sales force
 Common key metrics in plant maintenance across all plants, from SAP and non-SAP data sources
 Maintenance reporting on near real-time data in a visual format enabling easy monitoring of KPIs and
performance across the board
Contribution of SAP HANA Value drivers/KPIs
• 3x improved compression rate
• Zero latency customer reporting available anywhere
• Consolidation of real-time customer data vs. monthly
updates
• Root-cause analysis of maintenance issues
• Very intuitive visual format combines several
reporting requirements on one dashboard
• Higher customer satisfaction
• Better margins
• Increased machine/line uptime
• Improved compliance ratio
• Improved productivity
• 99% faster reporting
• 6,800x faster table segmentation
• Eight-week implementation
Low High
1 5
Low High
1 5

24. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 24Public
Note: Use cases in the global use case repository are captured directly from customers and internal SAP innovation
sessions and may not be completely validated.
Innovation scope
SAP HANA Platform (customer specific)
E2E solution
Mill products – operational reporting
Value potential 4
Feasibility 3
Customer case: North American metal company –
operational and ad hoc reporting
Mill products
Business context and goals
 Business spends too much time building spreadsheets instead of analyzing and making
important financial and operational decisions.
Business challenges
 Wasted time, lack of confidence in data, and inability to respond to changes in data. Complex
Microsoft Excel worksheets with limited visualization functionalities.
Process innovations
 Information at the fingertips of end-users (CEO, business analysts, and common users).
Demonstrate real-time data and instantaneous reporting and analysis. Allow users to create
own reports.
 Extract and report on global controlling data in 30 seconds.
 Gain instant value from new data model: years worth of margin analysis data calculated in 10
seconds; refresh annual sales data in 2 seconds
 Entire project took only four weeks.
Contribution of SAP HANA
 53:1 data compression ratio
 Query times in microseconds
 Developed with drag-and-drop tools
 Easier to use WEBi, Visi, and Explorer BI tools for end users
Value drivers/KPIs
 Cost savings of nearly 20% annually
 CEO and CFO are thrilled
Low High
1 5
Low High
1 5

25. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 25Public
Note: Use cases in the global use case repository are captured directly from customers and internal SAP innovation
sessions and may not be completely validated.
Innovation scope
SAP HANA Platform (customer specific)
E2E solution
Manage and optimize transportation cost
Value potential 4
Feasibility 3
Business context and goals
 SAP Transportation Management (SAP TM) on SAP HANA for railway transportation
Business challenges
 Many difficulties on Russian Railways’ side, but definitely also a big improvement potential on the
customer’s side: no single system for transportation planning and execution; high transportation
costs (payments for external fleet, payments to railways); inability to plan exact dates (or short
range) for delivery to customer; long order-to-delivery cycle; inability to optimize production stock
(in port terminals, on the way to terminals and customer); inability to increase efficiency in
accounts receivable and payables.
Process innovations
 Whole chain of transportation ‒ from long-term planning through operative planning, execution,
dispatching, and cost analysis ‒ integrated with system of Russian Railways and ERP
Contribution of SAP HANA
 Ability to analyze large amounts of data stored in memory and make fast decisions
Value drivers/KPIs
 Transportation costs:
– Decrease cost of external fleet for raw materials transportation: US$5 million
– Decrease penalties from fleet operators for cars standing idle: US$0.2 million
– Increase fleet turnover: US$0.2 million
– Decrease penalties for idle standing railcars on the railroad: US$0.03 million
Low High
1 5
Low High
1 5
Customer case: EMEA mill products company –
supply chain execution and transportation management
Mill products

26. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 26Public
Note: Use cases in the global use case repository are captured directly from customers and internal SAP innovation
sessions and may not be completely validated.
Innovation scope
SAP HANA Platform (customer specific)
E2E solution
Mill products - manufacturing and asset
visibility and performance
Value potential 5
Feasibility 3
Business context and goals
 Need to model the plant operations and profitability with real-time visibility
Business challenges
 Very large and granular volume of data to be modeled in the production process and profitability
calculation
Process innovations
 SAP HANA Platform will allow accurate, aggregated, and real-time visibility of plant production
and profitability.
Contribution of SAP HANA
 SAP HANA will also allow what-if simulation in real time to allow the business to react to events
in real time (for example, machinery breakdown or late delivery of raw materials).
Value drivers/KPIs
 Increased operating profit
Aluminum smelter – real-time plant and profitability modeling
Mill products
Low High
1 5
Low High
1 5