http://spr.ly/AA_CP - Big Data is a hot topic. And with the rise of innovative analytics solutions, consumer products organizations can finally make real what was once too visionary or too costly to achieve. So what's keeping consumer products organizations from taking demand-driven insight to a bold new level?

1. Turning Customer and Consumer
Data into Actionable Insight
Big Data is a hot topic. And with the rise of innovative analytics solutions, consumer products organizations can finally make real
what was once too visionary or too costly to achieve. They can answer questions like “What’s our data telling us about customers
and consumers?” or “Which campaigns are gaining the most traction?”
So what's keeping consumer products organizations from taking demand-driven insight to a bold new level?
Most consumer products organizations lack
data standardization.
60%
With data from multiple sources – chances are that each system’s
data is not defined the same way or not measuring the same thing.
of consumer products organizations believe
that integrating demand signals from different
sources is a major issue.1
But
only
Only37%
67%
25%
of consumer products
organizations have a
business intelligence
system that supports
historic, current, and
predictive analysis.2
Given the huge volumes of
data that consumer products
organizations accumulate
every day, not putting that
data to work is no longer
an option.5
Consumer products organizations that are using
information to identify strategic and competitive
advantages enjoy an average
higher availability of real-time and predictive
insights into business processes.7
50%
of consumer products
organizations who plan to execute a
Big Data project in the future plan to
do so within the next two years.9
We are constantly refreshing our local,
regional, and global perspective to get a
holistic view of the enterprise on trade
spend, effective utilization, and finished
goods. And with the help of business
intelligence solutions from SAP, we are
truly a global company that thinks and
acts globally.
Ed Toben, Former Global CIO, Colgate-Palmoliveexpect to increase budgets for
demand-signal management
processes in the coming year
(such as data harmonization,
storage, and quality management).10
higher business intelligence utilization
occurs when consumer products
organizations have systems that support
historic, current, and predictive analysis.6
84%of consumer products
organizations are aware
of Big Data as a concept.3
5%are sharing and analyzing internal
and external quantitative data with
unstructured qualitative data
throughout the enterprise.4
Even with the buzz regarding Big Data
and analytics, organizations are still
not taking advantage of their huge
data volumes.
Only 1 in 4consumer products
organizations are turning that data
into competitive advantage.
However, consumer products organizations that
have a robust analytics platform tend to use it.
Real-time analysis is a key
differentiator.
The time to act is now.
Organizations often overlook the wide
variability in their data and what it really takes
to transform it into actionable insight.
0
0
0
a
a
1
64% “
”
Turn your vision into action with
SAP solutions and technology to:
Discover new sources of customer and consumer insight, including social media
Improve ROI on trade spend with targeted, granular campaigns and promotions
Transform volumes of structured and unstructured data into actionable insight
Incorporate real-time demand planning across sales, supply chain, and production teams
Empower mobile business users with the latest business intelligence tools and data
Find out more at www.sap.com/analytics-cp.
Sources
1. Consumer Goods Technology (CGT),“Demand
Signal Data Management,”April 2013.
2. SAP Performance Benchmarking.
3. “State of the Industry Research Series: Big Data
in Consumer Goods,” Edgell Knowledge
Network, 2012.
4. Consumer Goods Technology (CGT),“Demand
Signal Data Management,”April 2013.
5. SAP Performance Benchmarking.
6. Ibid.
7. Ibid.
8. “State of the Industry Research Series: Big Data
in Consumer Goods,” Edgell Knowledge
Network, 2012.
9. Ibid.
10. Consumer Goods Technology (CGT),“Demand
Signal Data Management,”April 2013.
16%
A growing number are recognizing the big potential of Big Data.
have executed a
Big Data project.
24%are currently
implementing one.
28%have a Big Data
strategy in place.8
Consumer products organizations are now
waking up to the challenge.
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