CAPTUR
SUBMITTED BY : SARVESH YADAV

1.SECTOR INFORMATION
• The Indian automobile sector became the fourth largest in
the world in terms of sales.
• Rapidly increasing sales of 9.5 per cent year-on-year to 402
lakhs units.
• It was ranked as 7th largest manufacturer of commercial
vechile globally.
• Automobile exports grew 14.5 per cent during Financial year
2019.
• It is projected to grow at a CAGR of 3.05 % during 2016-2026.

0 200 400 600 800 1000
passenger vehicles
Commercial vehicles
Three-wheeler
Two-wheeler
% Share of each segment in total production volume in Financial Year 2017 (in lakhs.)
INDUSTRY SEGMENTATION

PORTER’S 5
F
O
R
C
E
S

2. COMPANY OVERVIEW
• Renault automobile manufacturer is a
French automobile manufacturer established in
1899.
• Headquartered in Boulogne - billancourt near Paris.
• The Renault corporation was founded in 1899
as Société Renault Frères by Louis Renault and his
brothers Marcel and Fernand.
• The first Renault car, the Renault Voiturette 1CV.

52%
19%
5%
8%
5%
11%
Sales
MARUTI
HYUNDAI
TOYOTA
MAHINDRA
RENAULT
OTHER
RENAULT MARKET SHARE
• RENAULT have around 4 %
market share in Indian market.
• MARUTI SUZUKI is leading
market player with over 52 %
market share followed by
HYUNDAI with 19 %

CAPTUR
• November, 2017: Renault India launches the Renault CAPTUR.
• The Captur is available in a total of four variants called the RXE, RXL, RXT and
Platine. While the diesel motor can be had in any variant, the petrol is offered with
the first three variants only
Strenght
•Wide range of varients
are available for the
buyers
•Good fuel efficiency
both in traffic and on
non-traffic roads.
•High brand awareness
of awareness because
of the parent company
that is Renault.
Weakness
•Bad penetration
in Taxi and
commercial
segment.
•Less availability
in Asian market
•Brand awareness
in the Indian
market
Opportunities
Expanding SUV
segment to get
more availability
and varients.
Attaining
partnerships
with automobile
business entities
Threats
Strong
competition in the
market with global
car manufacturers.
New entrants in
the same segment
with improved
features at more
affordable price

RENAULT STP
SEGMENT  Compact SUV
TARGETING • 25-40 YEARS
• PROFESSIONALLY EDUCATED
• WELL PAID
POSITIONING  LUXURIOUS XUV IN PRICE OF LUXURIOUS
SEDAN
 VALUE FOR MONEY
 CONVINIENT HANDLING AND MILEAGE
INTRODUCTION GROWTH MATURITY DECLINE
STP OF CAPTUR
PLC OF CAPTUR

ORGANIZATION STRUCTURE
MANAGER FINANCE
MANAGER PRODUCT
TEAM
EXECUTIVES EXECUTIVESEXECUTIVES
HUMAN RESOURCE
MANAGER
MANAGING
DIRECTOR
CEO & CFO VICE PRESIDENT-
PRODUCTION TEAM
VICE PRESIDENT –
SALES &
MARKETING
VICE PRESIDENT
HR
MARKETING
MANAGER
(INDIA)
GENERAL
MANAGER
(WHOLESA
LE)
EXECUTIVES
MARKETING
MANAGER
(INTERNATION
AL)
GENEARAL
MANAGER
(WHOLESA
LE)
EXECUTIVES

JOB DESCIPTION & JOB SPECIFICATION
1. MARKETING 2.FINANCE 3. HUMAN RESOURCE
SELECTION PROCESS
• Application/Submission of profile: If you find your candidature perfectly fitting our
requirement, apply it with job codes given. If you have not found the right job, you
can mail in your resume.
• REVIEW: Your application will be carefully reviewed by our Recruitment Professionals
• INTERVIEW: Interview can happen offline or through skype
• Job Offer: After selection they give the offer letter to selected candidate

CAREER PLANNING
Recruitment
Learning and
development
Performance
management
Engagement
and
recognition
Risk
Management
Compliance
and reporting
Separation /
Retirement
ORGANIZATION CULTURE
(VIEW)
• Great place to work! "Open"
environment, nice people and fun
brands! Personally I would like to
work there for all of my life
• Learning powerhouse best in
class systems

FINANCE
1. NET PROFIT MARGIN
Profit after tax / net sales * 100
(850.12) / 6904.37 * 100 = (12.31 %)
2. FIXED ASSET ADDED DURING THE YEAR
2018-17 = 1048.25 – 597.96 = 450.29
3. WORKING CAPITAL OF THE YEAR
Current asset – Current Liabilities
2117.31 – 2234.21 = (883.10)

4. FIXED TURNOVER RATIO
Net sales / fixed assets
6904.37 / 1048.25
= 6.7 TIMES
5. CUURENT RATIOS
Current asstes / current Liabilities
= 2117.31 / 2234.21
= 0.95
6. CASH RATIOS
Cash equivalents / current assets
= 141.87 / 2117.31
= 0.067