Neil Patel - 7 New Growth Hacks to Skyrocket Your Business in 2017 at HUG 2017
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Neil Patel's keynote talk at HUG 2017, hosted by SD Inbound Marketing.
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Neil Patel - 7 New Growth Hacks to Skyrocket Your Business in 2017 at HUG 2017
- 1. 7 NEW GROWTH HACKS TO SKYROCKET YOUR BUSINESS IN 2017 Neil Patel neil@neilpatel.com
- 3. But first… a story about growth hacking…
- 5. #1. The money is in the people who say no Neil Patel
- 6. You’re lucky in 1 to 3 out of 100 visitors buy right away. But that doesn’t mean the rest won’t eventually purchase…
- 10. Popups
- 11. But Neil… I’ve seen this stuff, show me something new!
- 12. Content upgrades
- 13. Content upgrades
- 14. Increased email collections by 36.5%
- 15. Animated exit pops (using gifs)
- 16. Increased email collections by 42.2%
- 20. Increased email collections by 108.3%
- 21. #2. Sell through webinars Neil Patel
- 22. For every 100 webinar signups 3.6 people buy…
- 23. That’s $3589 in revenue for every 100 signups
- 24. 1. Sign up for WebinarJam 2. Create a PowerPoint 3. Create a follow up sequence 3 simple steps for selling through a webinar
- 25. • PowerPoint should be at least 1.5 hours long • Spend 40 plus minutes educating • Then sell for at least 20 minutes • Have Q&A at the end • Through WebinarJam you can show a buy button right when you reveal the price. PowerPoint tips
- 26. Let me show you examples from my webinar presentation Neil Patel
- 27. Presented By Neil Patel How I built 4 Multi-Million Dollar Companies From Free Traffic Anyone Can Access…
- 28. My Goal
- 29. If You Stay Until The End
- 30. Who Is Neil Patel ? The Co-Founder of Crazy Egg, KISSmetrics, Quick Sprout & Hello Bar I’ve helped companies like Amazon, NBC, GM, HP and Viacom grow their revenue I’ve driven over 800,000,000 “wallet-out, ready-to-buy” visitors to my clients’ websites I also helped Cheezburger Media reach 500 million page views a month I was recognized as a top 100 entrepreneur under the age of 30 by President Obama I’ve also worked with Facebook, Microsoft, eBay, Yahoo, Sales Force and Intuit
- 31. Neil’s never lets us down, he always brings results. You can’t say enough good things about Neil. Neil’s great at converting visitors into customers. Neil’s one of the few consul- tants that’s worth his fee. Neil always over delivers and under promises. Neil truly is a social media rockstar.
- 32. See How Quick Neil Got $15 Million in Rev 26% More Traffic
- 33. I Learned These Tactics The Hard Way… (You Get The Easy Way)
- 34. The 3 Secrets… Secret #1 - You do not need to be a marketing or copywriting expert to generate more leads and sales in your business. In fact, copywriters typically try selling by hyping up your offer which results in turning people OFF. Secret #2 - You only need a small budget to implement these tactics. I’ve spent money on what doesn’t work so you get to skip that cost. Secret #3 - You don’t have to work more hours to increase your sales. You can automate your business so many elements are running on auto-pilot.
- 35. Secret # 1 Lead Magnet: The One Critical Factor Your Business Needs To Thrive(and survive)
- 36. What’s a lead magnet?
- 37. Why do you need one?
- 38. Your highest converting traffic channel will be your email list! Neil Patel
- 39. Do emails really generate sales?
- 40. Examples
- 41. When You Implement These Tactics… You Will See Results
- 42. In the past hour… • How to collect way more emails without having to increase traffic • How to get more customers on the front end • And how to increase the lifetime value of each customer through improving your product and upselling
- 43. Introducing… The Advanced Marketing Program
- 44. What’s Inside… • The Advanced Sales Process System ($5,000 Value) • Reverse Engineering The Competition ($1,000 Value) • Branding And Core Story ($1,000 Value) • Writing Compelling Copy ($1,000 Value) • Advanced Email Campaign Strategies ($1,000 Value) • Auto-Pilot Automation And Scaling ($1,000 Value) • The Profit Maximizing Formula ($997 Value) Total Value: $10,997
- 45. Bonus #1 The Implementation Plan ($500 Value)
- 46. Surprise— Bonus #2! Exclusive, private training video: “1,000,000 Visitors a Month and Counting: How to Create a Blog That Doesn’t Suck!” Exact step-by-step plan for building a popular, authoritative blog All without spending a single dime on ads ($2,000 Value)
- 47. What You’re Getting… • The Advanced Sales Process System ($5,000 Value) • Reverse Engineering The Competition ($1,000 Value) • Branding And Core Story ($1,000 Value) • Writing Compelling Copy ($1,000 Value) • Advanced Email Campaign Strategies ($1,000 Value) • Auto-Pilot Automation And Scaling ($1,000 Value) • The Profit Maximizing Formula ($997 Value) • Implementation Plan ($500 Value) • How To Create A Blog That Doesn’t Suck ($2,000 Value) Total Value: $13,497
- 48. Surprise… Bonus #3 - 1 year access to my Secret Advanced Marketing Private Facebook Group ($97/ mo Value)
- 49. Inside the FB Group
- 50. 100% Money Back Guarantee Sign Up Today, If You Don’t Like It For ANY REASON (I Don’t Care If It’s On The 30th Day) We Will Rush Your Money Back To You
- 51. Bonus #4 Million Dollar Rolodex ($6,000 Value)
- 52. Million Dollar Rolodex So I’m going to let you in on a little secret…have you ever wondered how I was able to grow KISSmetrics to over 1 million visitors per month?
- 53. What You’re Getting… • The Advanced Sales Process System ($5,000 Value) • Reverse Engineering The Competition ($1,000 Value) • Branding And Core Story ($1,000 Value) • Writing Compelling Copy ($1,000 Value) • Advanced Email Campaign Strategies ($1,000 Value) • Auto-Pilot Automation And Scaling ($1,000 Value) • The Profit Maximizing Formula ($997 Value) • Implementation Plan ($500 Value) • How To Create A Blog That Doesn’t Suck ($2,000 Value) • Advanced Marketing Private FB Group ($97/mo Value) • Million Dollar Rolodex ($6,000 Value) • Sales Funnel Blueprint ($2,000 Value) Total Value: $22,661
- 54. You Can See Why It’s A Good Deal At $5,000
- 55. But I’m Not Going To Make You Pay $5,000 Or Even $3,000
- 56. Get Started NOW For Just $997 Today Enrollment is limited Click The Button On Your Right To Join ->
- 57. Whether or not my site is successful, I’m happy I took the course because I'm learning marketing skills that apply to any business" Sasha Koplewicz, owner of an LGBT blog
- 58. My husband and I just bought a new home, and we owe it all to Neil Patel’s Advanced Marketing Program. Since joining, we have learned how to increase our traffic and sales in ways we never knew existed, increase them by over 30%. Alana Mitchell, founder of SkincareByAlana.com
- 59. I’m really impressed by the program. As an advanced marketer I learned a ton of new concepts that have helped me wrap my head around marketing much better. The only thing I didn’t like was that the first month was a bit slow for me since I’m a pretty seasoned marketer. David Zheng, Marketer
- 60. Get Started NOW For Just $997 Today Enrollment is limited Click The Button On Your Right To Join ->
- 62. Expect half of your sales to come from the email sequence Neil Patel
- 63. • We use Infusionsoft • We have a 7 day email sequence • Last 2 days of the sequence is about the product expiring (this is where you get half of your sales) • Through Infusionsoft you can make links expire - PlusThis • Segment your list Email tips
- 64. #3. Integrate GEO location on your site Neil Patel
- 65. People want to feel special
- 66. Why not include the person’s location in your copy and site?
- 67. Timothy Sykes
- 68. Expedia
- 69. Expedia
- 70. 1. Incorporate the city within the copy… “Company X is looking to help 5 people in [city] look younger. The only question is, will it be you?” 2. You can use testimonials from people within the same city 3. Incorporate localized page elements (design, form fields, pre selected options, etc.) Copy ideas
- 71. Tested this on 5 sites and sales increased by an additional 12.49% to 27.57%
- 72. #4. Optimize your checkout pages Neil Patel
- 73. Get people to commit before buying - 16%
- 74. Future pacing - 5 to 10%
- 75. Answer objections - 14%
- 76. 2 step checkout - 10%
- 77. Checkout bumps - 15%
- 78. Cross device tracking - 5% (BounceExchange)
- 79. Should you be sending people directly to buy the product?
- 80. Pre-qualify people - 10%
- 81. Or put up road blocks - 15%
- 82. #5. Ask your audience to help you market Neil Patel
- 83. Ask your customers and visitors for a favor…
- 85. Subject line: [first name] I need a favor…can you help? (plus some good news
- 86. People then promote your company
- 87. People then promote your company
- 88. Traffic didn’t go up by much, but sales went up by 6.41%
- 89. #6. Increase your rankings through brand queries Neil Patel
- 90. If two sites have millions of backlinks how does Google determine who should rank first?
- 91. Branded queries
- 92. Search traffic in July
- 93. Search traffic in August
- 94. Search traffic 45 day AFTER the experiment
- 95. This is how I did it
- 96. Works in almost any industry
- 97. • Direct messages people with over a million followers • Offers a few hundreds dollars to post an image of him for 6 hours • Ask them to post a picture saying “who is…” or “what is…” How to grow your brand on Instagram
- 98. #7. Add countdown timers to your email Neil Patel
- 99. Do your emails have a timer?
- 100. Do your emails have a timer?
- 101. • Infusionsoft combined with Plusthis • Send one email each day during your countdown sequence • Have your countdown sequence last at least 2 days How do you do it?
- 102. Email sales increased by 122.8%
- 103. Thank you or attending… Neil Patel