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Meeting People Where They’re At - Janice Wong & Sarah Reid

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Good service design moves with people. That means that the research to inform the design also needs to keep up with people as they go through the rhythms of daily life. This talk unpacks the benefits of using digital cultural probes to track activities in real-time and document gaps between what people say and do — all while making it less burdensome and more natural for people to share their experiences with us.

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Meeting People Where They’re At - Janice Wong & Sarah Reid

  1. 1. I N F L U X | D E C 2 0 16 Meeting people where they’re at… A tools + methods presentation Sarah Reid + Janice Wong
  2. 2. I N F L U X | D E C 2 0 16 Cultural probes
  3. 3. I N F L U X | D E C 2 0 16 Digital cultural probes don’t have to be time consuming. In fact, we argue they are time savers!
  4. 4. I N F L U X | D E C 2 0 16 3 key benefits of digital cultural probes
  5. 5. I N F L U X | D E C 2 0 16 #1 Understand what people say & do
  6. 6. I N F L U X | D E C 2 0 16 #2 Adapt the research approach in real-time
  7. 7. I N F L U X | D E C 2 0 16 #3 Make it easy for people to share
  8. 8. I N F L U X | D E C 2 0 16 #3 Make it easy for people to share
  9. 9. I N F L U X | D E C 2 0 16 In sum… Thank you! Questions? Next time you’re trying to understand users across time and place, meet the people where they’re at and use a digital cultural probe! Hit us up: Sarah sareid@deloitte.ca Janice janicewong@deloitte.ca

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