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How to integrate Social Media into The Marketing Mix

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Slides from Olga Andrienko's talk at JEMSS Digital and Social Media Marketing Conference

Publicado en: Marketing

How to integrate Social Media into The Marketing Mix

  1. 1. Practical guide to localising your brand @Olgandrienko #BrightonSEO
  2. 2. Social proof: Embedded Twitter feed. Site:
  3. 3. Social proof: Friends that already liked the page on Facebook
  4. 4. Amplify content sharing: Use Highlighter & Click2tweet
  5. 5. Boost sales with Facebook Shop section on pages. Company: Dressific
  6. 6. Answer clients’ questions on social via SproutSocial Company: SEMrush
  7. 7. Answer FAQ with the Facebook messenger bots Company: Don’t Panic Events for SAScon
  8. 8. Customer support on Facebook – your time to shine Company: Skyscanner
  9. 9. Customer support on Twitter (Russian) Company: Rutaxi
  10. 10. Proactive Hilton support – discovering Qs on relevant markets Company: Hilton hotels
  11. 11. Encourage your audience to spread the word for you!
  12. 12. How to win social media exposure at the event: Designs with quotes 1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if you’re there 2. Create a design (in, or other) 3. Share on social media and tag all speakers in the post + the conference
  13. 13. Turn your SlideShare decks into a lead generating tool
  14. 14. Oreo Daily Twist Durex #CondomEmoji