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1#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Aiden Carroll Stoney G deGeyter Melissa FachJason Barnard
Epic #SEOisAEO webinar series, episode 14:
How to Leverage Brand in Multi-Channel,
Multi-Device Acquisition

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2#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition

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3#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Mono, multi,
cross and omni-channel ?

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4#SEOisAEO - Answer Engines are here to stay

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5#SEOisAEO - Answer Engines are here to stay

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6#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Going Cross-Channel

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7#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
1. Value Your Customer More
Going Cross-Channel

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8#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
1. Value Your Customer More
2. Maintain a Consistent Brand Voice
Going Cross-Channel

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9#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
1. Value Your Customer More
2. Maintain a Consistent Brand Voice
Easy-peasy !
Going Cross-Channel

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10#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
How is the
brand-to-consumer
relationship evolving?

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11#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Brands need (but often fail)
to project a consistent message across channels.
How best to go about
getting that right?

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12#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Cross-channel marketing is unavoidable.
How do you move from
mono to cross-channel
marketing

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13#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
In a cross-channel world
how do you track the
effectiveness of the
channels accurately ?

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14#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Most brands aren’t leveraging
the tools, the skills,
or the opportunities
currently available to make their marketing efforts
more effective. Why?

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15#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Customer service channels are vital.
How best
to get that right?

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16#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Is cross / omni-channel
realistic for anyone
except the big brands ?

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17#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
With the emergence of AEO
omni channel marketing just got a whole lot more complex.
Thoughts on how Brand
strategies will need to evolve?

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18#SEOisAEO#SEOisAEO - How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Aiden Carroll Stoney G deGeyter Melissa FachJason Barnard
Epic #SEOisAEO webinar series, episode 14:
How to Leverage Brand in Multi-Channel,
Multi-Device Acquisition

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19#SEOisAEO
Natalie Mott Carolyn Lyden Ash RamaJason Barnard
Epic #SEOisAEO webinar series, episode 15:
How Can We Amplify Credibility
Signals and Build E-A-T