1.
Top E-commerce
Marketing
Channels in 2021

2.
Semrush data and tools
2
To get a big picture of competitors activities
worldwide and then make a deep dive into the
traffic strategy details use Semrush.Trends.
500TB
of raw data
190
Regions
and countries
200M
Panelists
1B events analyzed
per day
Easy-to-use
interface and API

3.
What are the Trends in Ecommerce in 2021 ?
3
These are some Ecommerce trends that will be reshuffling the industry landscape in years to
come:
➢ Rising Consumer Expectations
➢ More Competition for Google
➢ Diversification of user acquisition channels

4.
4
Ecommerce vs In-Store Global Retail
Sales Growth YoY

5.
5
Agenda
1. Top Retailers by Digital Performance
2. Global Shopping App Download Leaders
3. YoY Shifts in Total Shopping App Downloads
4. Top Ecommerce Websites (Worldwide & US
5. Top Ecommerce Websites by Traffic (US only)
6. Key Traffic Channels Driving Ecommerce Growth
7. Questions

6.
6
1. Top Retailers by Digital Performance in Q4 2020

7.
7
2. Global Shopping App Download Leaders

8.
8
3. YoY Shifts in Total Shopping App Downloads

9.
9
4. Top Ecommerce Websites (Worldwide & US

10.
10
5. Top Ecommerce Websites by Traffic (US only)

11.
11
6. Key Traffic Channels Driving Ecommerce Growth
Market vs top 5 Ecommerce Websites)

12.
12
7. Key Traffic Channels Driving Ecommerce Growth

13.
Questions to our Panelists

14.
Question 1
What channels are the best for
building Brand Awareness?

15.
Question 2
What are the best channels for
Lead Generation?

16.
Question 3
What is the best strategy to
increase sales?

17.
Question 4
How to track or measure the Traffic
from the channels?

18.
Question 5
What are the main KPIs an
Ecommerce should follow to
achieve great results?

19.
Thank you!