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#MeToo
A collective catharsis
~Shahnab Ahmed~
Data Compilation & Visualization: Shahnab Ahmed
The #MeToo campaign has filled social media with the depressing realities of pervasive
sexual harassment and sexual assault.
Spurred on by actress Alyssa Milano after being created years ago by an activist named
Tarana Burke, the campaign encourages people to share their stories of unwanted sexual
attention and assault by posting just two words: #MeToo.
#MeToo
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
15/10/1700:00:00
15/10/1706:00:00
15/10/1712:00:00
15/10/1718:00:00
16/10/1700:00:00
16/10/1706:00:00
16/10/1712:00:00
16/10/1718:00:00
17/10/1700:00:00
17/10/1706:00:00
17/10/1712:00:00
17/10/1718:00:00
18/10/1700:00:00
18/10/1706:00:00
18/10/1712:00:00
18/10/1718:00:00
19/10/1700:00:00
19/10/1706:00:00
19/10/1712:00:00
19/10/1718:00:00
20/10/1700:00:00
20/10/1706:00:00
20/10/1712:00:00
20/10/1718:00:00
21/10/1700:00:00
21/10/1706:00:00
21/10/1712:00:00
21/10/1718:00:00
Social Media Platforms Analyzed
Conversation around #MeToo:
#MeToo:
It’s an interesting view on the power of a hashtag
and a devastating look at the magnitude of the
problem around the world
Analysis Date: Oct 15th to 21st Oct ; Social Media Analytics Tool:
The image shows how the movement spread across the globe—revealing both the
scope of harassment and/or sexual assault and the incredible reach of social media
2.1M
Mentions
The Spread of #MeToo:
Results over time: #MeToo
Reach
27.5T
Engagement
9.3M
Top Countries Who’s Talking?
United States
United Kingdom
India
Canada
France
Sweden
Germany
Australia
Netherlands
Others
66.7%
33.3%
Twitter
Facebook
Instagram
Blogs
Forums
Online News
15th Oct 16th Oct 17th Oct 18th Oct 19th Oct 20th Oct 21st Oct
Data Compilation & Visualization: Shahnab Ahmed
Thank You
Shahnab Ahmed
Data Science,
Dentsu Aegis Network

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#MeToo, A Collective Catharsis: Social Media Analysis