1. A
joint
initiative
of
the
OECD
and
the
EU,
principally
financed
by
the
EU.
2
SERVICE DESIGN AND DELIVERY IN A DIGITAL AGE
Digital
transformation
Academies for EaP countries

2. A
joint
initiative
of
the
OECD
and
the
EU,
principally
financed
by
the
EU.
1

3. A
joint
initiative
of
the
OECD
and
the
EU,
principally
financed
by
the
EU. Table of contents
1 Let’s get to know each other!
2 What’s ahead of us for next days?
3 Welcome to e-Estonia!

4. #DigitalNation
digitalnation.eu 4
Taavi Linnamäe
• 20+ of experience in devising, executing and fascilitating large-scale policy reforms in
public sector.
• Acknowledged professional in strategic management, strategic communication,
government relations, digital transformation, digital skills development, marketing &
brand development.
• In 2016-2021 served as a strategic advisor to the President of the Republic of Estonia H.E
Kersti Kaljulaid, being for 5 years at the forefront of business diplomacy, international
relations, and multilateral cooperation.
• Spearheading President Kaljulaid Foundation as CEO which is think-tank to promote
democracy, human rights, rule of law, freedoms and digital leadership around the world.
• Has delivered advice, workshops and talks to digital government leaders and
practitioners globally.
• Fluent in English.
Partner — Digital Nation
CEO – President Kaljulaid Foundation
taavi.linnamae@digitalnation.eu
LinkedIn
+372 5332 5653 (Phone / Whatsapp)

6. #DigitalNationEU 21 May 2023
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C O N F I D E N T I A L
We merge world-known
Estonian expertise and global
best practices with your
highest ambitions.

7. #DigitalNationEU 21 May 2023
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C O N F I D E N T I A L
We do not copy-paste the
past.
We co-create the future.

8. #DigitalNationEU 21 May 2023
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C O N F I D E N T I A L
IDENTITY
INTEROPERABILITY
DATA INTEGRITY
AI in GOVERNMENTS

9. #DigitalNationEU 21 May 2023
digitalnation.eu 9
C O N F I D E N T I A L
VISION
PLANNING
LAUNCHING
ACCELERATE
Together we will design a clear & focused vision with realistic
ambitions and a practical approach to tackle the main challenges every
country is facing. We assess the current state of play and build on top
of it to amplify the impact!
We will co-create an ambitious yet achievable roadmap to align the
whole-of-government approach, facilitate both quick wins and long-
term base and make sure there are no blind spots left. Legal sphere,
cybersecurity, technology uptake, communication and a lot more need
to be taken into account to ensure success!
We will kick-start the change and implementation and support where
most needed – from choosing tech, products & platforms to day-to-day
mentoring, project managing, and experts-in-residence – we will find
the most effective way!
You achieve an impact only if you make the change stick! We can
support you with developing digital leadership skills, empowering
governance models, facilitating effective change management, and a
lot more!

10. #DigitalNationEU 21 May 2023
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C O N F I D E N T I A L
From inspiring visions to
practical strategy.
From strategy to effective and
rapid delivery.

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C O N F I D E N T I A L
Building future-ready
digital societies.

12. We are eager to answer to your
questions and start finalising the
curriculum together!
digitalnation.eu
info@digitalnation.eu

13. #DigitalNationEU 21 May 2023
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C O N F I D E N T I A L
What will next days
bring?

14. #DigitalNationEU 21 May 2023
digitalnation.eu 14
C O N F I D E N T I A L
Today
Tomorrow
Wednesday
• Enter e-Estonia

15. #DigitalNationEU 21 May 2023
digitalnation.eu 15
C O N F I D E N T I A L
Ready to move on?

16. enter e-estonia
the coolest and 1st truly digital
society

17. empowering
easiest life: only getting married or
divorced cannot be done online.
for now.
But how (and when?) did it all start?

18. our highest ratings
#1
BERTELSMANN
FOUNDATION 2019
digital health index
#1
CEPS 2019
Index of readiness for
digital lifelong learning
#2
FREEDOM HOUSE 2021
internet freedom
#3
ITU 2020
global cybersecurity
index
#7
EUROPEAN
COMMISSION 2021
EU digital economy
and society index (DESI)
#1
INDEX VENTURES
2021
start-up friendliness
#7
HERITAGE
FOUNDATION 2022
index of economic
freedom
#1
UN E-GOVERNMENT
SURVEY 2020
e-Participation index

19. efficient
+ digital signature saves 2% of GDP per year
+ 1/3 less queues at the hospitals
+ best tax collector in the world
The biggest savings.
A stack of paper saved each month
300
meters

20. ease of doing business
simplest and fastest business environment
+ under 3 hours to start a company
+ paperless and hassle-free e-taxation
+ #1 in International Tax Competitiveness Index (2021)
+ e-residency – Estonian e-services for every world citizen

21. engaging
The safest way is to vote online.
©
Renee
Altrov
+ 2005 – first in the world
+ 51% voted online 2023
+ votes cast from 160+ countries
+ saving over 10,000 working days

22. ©
Liina
Notta
+ 1300+ startups
+ 10 unicorns - #1 per capita in Europe
+ raised around € 3.5B in funding since 2010
+ Estonian Startup Visa
+ supportive ecosystem
estonian startup
ecosystem

23. how (and why?) did it
start?
+ poor country, needed shortcuts
+ private sector drive
+ nobody wants to see the taxman!

24. foundational building
blocks
+ electronic ID is compulsory
+ base registers
+ data interoperability

25. + change management
+ governance and implementation
+ readiness to re-design completely
+ capacity building
+ permissive legal environment
+ readiness to try out and also fail!
©
EAS
It’s not about tech!

26. (hard) lessons learned
+ keep it simple
+ just start
+ users’ perspective
+ change management

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C O N F I D E N T I A L
Assesment - current
state of play