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©2013 Software AG. All rights reserved.
Software AG
Powering the
Digital Enterprise
©2013 Software AG. All rights reserved.2 |
COLLABORATIVE
PROCESS ANALYSIS
PORTFOLIO
MANAGEMENT
PROCESS
AUTOMATION
AND INTEGRATION
INTELLIGENT
BUSINESS OPERATIONS
AND BIG DATA
ALFABET
IT Planning and
Portfolio Management
ALFABET
Enterprise
Architecture
Management
Portfolios Live
WEBMETHODS
Integration
WEBMETHODS
Business Process
Management
AgileApps Live
Integration Live*
APAMA
Intelligent Business
Operations
TERRACOTTA
In-Memory Data
Management
ADABAS-NATURAL
Application Development
ADABAS-NATURAL
Application Modernization
ADABAS-NATURAL
Database Management System
TRANSACTIONS
ARIS
Business Process
Analysis
ARIS
Governance, Risk
and Compliance
Management
Process Live
©2013 Software AG. All rights reserved.3 |
2.5M+
Usuários
5.000+Colaboradores €1B+
Em receitas
Software AG a nivel mundial
2M+
Desenvolvedores
Base de
Clientes
70%
das Global 1000
Dedicado para el éxito de las empresas.
©2013 Software AG. All rights reserved.4 |
Digital
Real-time dynamics & response
Revenue Growth
Mobile
Big
Data
Visibility
Growth
Innovation
Speed
Real-time
analytics
Multi-channel Marketing
Customer Satisfaction - Customer Retention
Process
Multi-channel
Marketing
Analytics
Governance
IT projects
Real-timeanalytics
Stakeholderengagement
Customer
Relationship
Management
Business
Model
EnterpriseAgility
Cloud
Social
Alignment
Alignment, Agility, Transformation, Visibility
AlignmentAgilityTransformationVisibility
Integration
Change
Customer engagement
Quality
Compliance
Security
Forecasting
Collaboration
Improvement
RiskMitigation
Efficiency
In-MemoryInsight
Time to market
Transformation Growth
Speed
IT projects
Alignment
Differentiation
Real-timeanalytics
Control
Quality
Speed
©2013 Software AG. All rights reserved.5 |
Las bases de la revolucion digital
Mobile Social Big Data Cloud
5.98
Billion
MOBILE
SUBSCRIPTIONS
WORLDWIDE
1.43
Billion
SOCIAL MEDIA
USERS IN 2012
(+19,2%)
5 EB
of data
2013: 1000yrs
2011: 2 days
Now: 10 min
$2.41
Billion
CLOUD
MARKET IN
2012
Son prioridades estrategicas!
©2013 Software AG. All rights reserved.6 |
Una nueva generación de consumidores digitales
Intuitivo, en cualquier lugar, a cualquier hora…
Clientes AsociadosFuncionarios
Mobile Social Big Data Cloud
©2013 Software AG. All rights reserved.7 |
Procesos de Negocio
Sistemas
Transaccionales
Mobile Social Big Data Cloud
©2013 Software AG. All rights reserved.8 |
Digital Agility Layer
by
Sistemas de Inovacion
y Diferenciacion
Provee agilidad entre el
Negocio y TI
Procesos de Negocio
Sistemas
Transaccionales
Mobile Social Big Data Cloud
©2013 Software AG. All rights reserved.9 |
Big Data and In-Memory Data Management
Componentes de Digital Agility Layer
Analista y Modelador
de Procesos
Analista de
Procesos
©2013 Software AG. All rights reserved.10 |
ARIS – Analisis, Modelado y Simulacion de Procesos
©2013 Software AG. All rights reserved.11 |
Componentes del Digital Agility Layer
Analisis y
Modelamiento de
procesos
Analista de
Procesos
Integracion Nativa
©2013 Software AG. All rights reserved.12 |
Componentes da Digital Agility Layer
Analisis Y
Modelamiento de
Procesos
Analista de
Procesos
BPMS
Automatizacion y Ejecucion de Procesos
Integracion Nativa
©2013 Software AG. All rights reserved.13 |
Gestión de procesos"Model-to-Execution" (BPMN)
Integracion Nativa
EPC BPMN
©2013 Software AG. All rights reserved.14 |
Componentes del Digital Agility Layer
Analisis y
Modelamiento de
Procesos
Analista de
Procesos
BPMS
Automatizacion y Ejecucion de Procesos
Integración Nativa
ESB
App Integration B2B Integration SOA Governance
Sistemas Transaccionales
Analista
de TI
ERP CRM SCM Other
©2013 Software AG. All rights reserved.15 |
Enterprise Service Bus & Universal Messaging
©2013 Software AG. All rights reserved.16 |
Componentes del Digital Agility Layer
Analisis y
Modelamiento de
Procesos
Analista de
Procesos
BPMS
Automatizacion y Ejecucion de Procesos
Integracion Nativa
ESB
App Integration B2B Integration SOA Governance
ERP CRM SCM Other Sistemas Transaccionales
Analista
de TI
mobilePortal Web
Monitoreo y
Performance de Processo
Usuários
©2013 Software AG. All rights reserved.17 |
Paneles ejecutivos y operacionales
©2013 Software AG. All rights reserved.18 |
Componentes del Digital Agility Layer
Analisis y
Modelamiento de
Procesos
Analista de
Procesos
BPMS
Automatizacion y Ejecucion de Procesos
Integración Nativa
ESB
App Integration B2B Integration SOA Governance
Sistemas Transaccionales
Analista
de TI
mobilePortal Web
Monitorizacion
Performance de Processo
Gestores
dashboard dashboard
Gestion del riesgo y
Cumplimiento
Usuarios
ERP CRM SCM Other
©2013 Software AG. All rights reserved.19 |
Gestión del riesgos integrado a procesos
©2013 Software AG. All rights reserved.20 |
Componentes del Digital Agility Layer
Analisis y
Modelamiento de
Procesos
Analista de
Procesos
BPMS
Automatizacion y Ejecucion de Procesos
Integracion Nativa
ESB
App Integration B2B Integration SOA Governance
Sistemas Transaccionales
Analista
de TI
Gestores y
Usuarios
mobilePortal Web
Monitoreo de
Performance y Procesos
Gestores
Gestion del Riesgo y
Complimiento
dashboards dashboards
Colaborativo
Usuarios
ERP CRM SCM Other
©2013 Software AG. All rights reserved.21 |
Colaboración para la mejora de Procesos
Aris Connect
©2013 Software AG. All rights reserved.22 |
Componentes del Digital Agility Layer
Analisis y
Modelamiento de
Procesos
Analista de
Procesos
BPMS
Automatizacion y Ejecucion de Procesos
Integracion Nativa
ESB
App Integration B2B Integration SOA Governance
Sistemas Transacionales
Analista
de TI
Gestores y
Usuarios
mobilePortal Web
Monitoreo del
Performance de Procesos
Gestores
Gestion de Riesgos y
Cumplimiento
dashboards dashboards
Colaborativo
Usuarios
ERP CRM SCM Other
©2013 Software AG. All rights reserved.23 |
Arquitectura
Empresarial
Componentes del Digital Agility Layer
Analisis y
Modelamiento de
Procesos
Analista de
Procesos
BPMS
Automatizacion y Ejecucion de Procesos
Integracion Nativa
ESB
App Integration B2B Integration SOA Governance
Sistemas Transaccionales
Analista
de TI
Usuarios
mobilePortal Web
Monitoreo del
Performance de Procesos
Gestores
Gestion de Riesgo
Y Cumplimiento
dashboards dashboards
Portafolio de TI
Gestores y
Usuarios
Colaboracion
ERP CRM SCM Other
©2013 Software AG. All rights reserved.24 |
Integración Aris y Alfabet
U I I n t e r o p e r a b i l i t y
N a v i g a t e
t o
P r o c e s s
N a v i g a t e
t o S y s t e m
B u s i n e s s P r o c e s s A n a l y s i s E n t e r p r i s e A r c h i t e c t u r e M a n a g e m e n t
A R I S
R e p o s i t o r y
A L F A B E T
R e p o s i t o r y
" S y s t e m s "
" P r o c e s s e s "
©2013 Software AG. All rights reserved.25 |
Arquitectura
Empresarial
Componentes del Digital Agility Layer
Analisis y
Modelamiento de
Procesos
Analista de
Processos
BPMS
Automatizacion y Ejecucion de Procesos
Integracion Nativa
ESB
App Integration B2B Integration SOA Governance
Sistemas Transaccionales
Analista
de TI
Usuarios
mobilePortal Web
Monitorizacion del
Performance de Procesos
Gestores
Gestion del Riesgo y
Cumplimiento
dashboards dashboards
Portafolio de TI
Gestores y
Usuarios
Colaborativo
ERP CRM SCM Other
©2013 Software AG. All rights reserved.26 |
Big Data and In-Memory Data Management
Arquitectura
Empresarial
Componentes de Digital Agility Layer
Analisis y
Modelamiento de
Procesos
BPMS
Automatizacion y Ejecucion de Procesos
Integracion Nativa
ESB
App Integration B2B Integration SOA Governance
Sistemas Transaccionales
Monitoreo
Performance de Procesos
Gestion de Riesgo y
Cumplimiento
Portafólio de TI
Colaboracion
Dashboards Real-Time
Alertas Proactivos
Gestion de Eventos
Mobilidad
Intelligent Business Operation
ERP CRM SCM Other
©2013 Software AG. All rights reserved.27 |
Gestion de Eventos Complejos
©2013 Software AG. All rights reserved.28 |
ERP CRM SCM Other
Big Data and In-Memory Data Management
Arquitetura
Empresarial
Componentes de Digital Agility Layer
Analisis y
Modelamiento de
Procesos
BPMS
Automatizacion y Ejecucion de Procesos
Integracion Nativa
ESB
App Integration B2B Integration SOA Governance
Sistemas Transaccionales
Monitoreo
Performance de Procesos
Gestion del Riesgo y
Cumplimiento
Portafolio de TI
Colaboracion
Dashboards Real-Time
Alertas Proactivos
Gestion de Eventos
Mobilidad
Intelligent Business Operation
©2013 Software AG. All rights reserved.29 |
Big Data y en la base de datos de memoria
©2013 Software AG. All rights reserved.30 |
Big Data and In-Memory Data Management
Arquitetura
Empresarial
Componentes da Digital Agility Layer
Analisis y
Modelamiento de
Procesos
BPMS
Automatizacion y Ejecucion de Procesos
Integracion Nativa
ESB
App Integration B2B Integration SOA Governance
Monitoreo y Performance
de Procesos
Gestion de Riesgos y
Cumplimiento
Portafolio de TI
Colaborativo
Dashboards Real-Time
Alertas Proactivos
Gestion de Eventos
Mobilidad
Intelligent Business Operation
©2013 Software AG. All rights reserved.31 |
Digital Agility Layer
by
Provee Agilidad
entre el Negocio y TI
Procesos de Negocios
Sistemas
Transaccionales
©2013 Software AG. All rights reserved.32 |
Lider en Todas las Categorias
• Magic Quadrant for Application Services Governance
• Magic Quadrant for Business Process Analysis Tools
• Magic Quadrant for Business Process Management Suites
• Magic Quadrant for Enterprise Architecture Tools
• Magic Quadrant for Enterprise Governance, Risk and Compliance Platforms
• Magic Quadrant for Integrated IT Portfolio Analysis Applications
• Magic Quadrant for On-Premises Application Integration Suites
• Forrester Wave for Complex Event Processing Platforms
• Forrester Wave for Comprehensive Integration Solutions
• Forrester Wave for Elastic Caching Platforms
• Forrester Wave for Enterprise Architecture Management Suites
• Forrester Wave for Enterprise Service Bus
• Forrester Wave for Integrated SOA Governance
• Forrester Wave for SOA Service Life-Cycle Management
©2013 Software AG. All rights reserved.33 |
"Los líderes en infraestructura que admite la
integración sistemática de aplicaciones ofrecen una
oferta integral de conjuntos de ESB, así como la
capacidad de integrar esa oferta con otras
tecnologías relevantes (incluida la gestión de la
comunidad, integración de datos, SOA y gobierno de
integración, y BPM). Esto se combina con un fuerte
compromiso con este mercado, que se expresa a
través de propuestas de valor enfocadas y
estrategias de salida al mercado (por ejemplo,
mediante plataformas de empaquetado y / o
ofreciendo ofertas integradas de productos y
servicios específicas para este mercado) ".
Source: Gartner, Inc., Magic Quadrant for On-Premises Application Integration Suites, Jess Thompson, et al., June 27, 2013
Lider en Integracion
©2013 Software AG. All rights reserved.34 |
Transformando servicios financieros
R E S U L T:
O p o r t u n i d a d :
– Innovar la experiencia del consumidor
en el mercado masivo a través de
soluciones móviles y en línea "en
segundos" para:
– Ofertas de creditos Instantaneos
– Numerosos servicios de telefonía celular
R e s u l t a d o s :
- 5 0 0 , 0 0 0 u s u a r i o s , a c t i v i d a d e s
d e a u t o s e r v i c i o d e 2 , 4 M
€ 1 1 0 M d e d e s e m b o l s o s
o r i g i n a d o s a t r a v é s d e l c a n a l ,
a u m e n t a n d o r á p i d a m e n t e
N u e v o n e g o c i o : 3 2 0 , 0 0 0 n u e v o s
c l i e n t e s
N e g o c i o e x i s t e n t e : 1 3 0 , 0 0 0
c l i e n t e s i n a c t i v o s r e a c t i v a d o s
320,000NEW CUSTOMERS IN 9 MONTHS
130,000Clientes inactivos reactivados
A través de la Integración y BPM
©2013 Software AG. All rights reserved.35 |
Transformando la fabricación
A través de la Automatización e Integración de Procesos
R E S U L T:
O p o r t u n i d a d :
• Proceso de pedido a envío centrado en el
consumidor
• Proporcione visibilidad de la cadena de
suministro de extremo a extremo al minorista a
través de puntos de monitoreo de proceso
definidos, KPI, alertas y paneles preconfigurados
• Integrar los sistemas y socios heterogéneos de
Electrolux
R E S U L T S :
• Se admite nuevo modelo comercial en días, lo
que permite a Electrolux ganar un nuevo cliente
minorista importante
• Información en tiempo real sobre procesos,
pedidos e inventario
• Indicador temprano de problemas potenciales
• Habilita la "administración por excepción«
• Tiempos de ciclo reducidos: productos
entregados más rápido, menos reprogramaciones
Consumer Retail Distribution Manufacturer
Bulk order
New Retail
Customer Consumer order
Consumer order delivery
Full Supply Chain Visibility
Installation
Supply
Chain
©2013 Software AG. All rights reserved.36 |
Transformando servicios financieros
R E S U L T:
O p o r t u n i d a d :
• Detección de fraude
• Reducir la pérdida de fraude
• Mejore la velocidad y la precisión del
sistema de detección de fraude
• -Aumenta las reglas en el algoritmo de
detección de fraude de 50 a más de
1,000
R e s u l t a d o s :
Aumenta las ganancias en decenas de
millones de euros
Cumplir con SLA de 650 milisegundos de
extremo a extremo el 99% del tiempo
Lograr una mejor precisión
Fraud detection
I N M I L L I S E C O N D S
DRIVES PROFIT UP
of millions €
A través de la gestión de datos en memoria
BY 10s
©2013 Software AG. All rights reserved.37 |
Transformando comida y bebida
R E S U L T:
O P o r t u n i d a d :
• Automatice el proceso de
mantenimiento y reparación de
enfriadores de 1.7M Streamline asset
management
– Visibilidad en tiempo real de la
ubicación y el estado más fríos
R E S U L T A D O S :
• ¿Reducir el tiempo para la transferencia
de activos en un 98%? (De hasta 8 horas
a menos de 10 minutos)
• Descubre tendencias y problemas
recurrentes
• Evita equipo perdido
REFRESCOS
98%
from up to 8 hours to below 10 minutes
REDUCTION
IN TRANSFER TIME FOR ASSETS
A través de Software AG Suite
©2013 Software AG. All rights reserved.38 |
10xINCREASE
IN OFFER
UPTAKE
$15 million
in revenue
in year one
INCREASE
O P O R T U N I D A D :
• Retención de clientes a través de
campañas de marketing dirigidas en
tiempo real
• Aumente la lealtad del cliente ofreciendo
proactivamente el servicio correcto en el
momento adecuado
R E S U L T A D O S :
• Tasa de respuesta 10 veces mayor a
campañas de marketing
• Tiempo de ciclo de campaña de marketing
reducido de días a minutos
• Aumento de la satisfacción del cliente y
las tasas de retención
• Saltar la competencia a través de la
innovación digital
Transformando las telecomunicaciones
A través de operaciones comerciales inteligentes
R E S U L T:
©2013 Software AG. All rights reserved.39 |
Transformando petróleo y gas
40,000
O P O R T U N I D A D :
• Simplificación del sistema de gestión
para permitir mejores resultados de
seguridad
R E S U L T A D O S :
• Sistema de gestión corporativo basado
en tecnología ARIS
• 40,000 empleados y contratistas ahora
preparados para operaciones seguras y
eficientes
employees & contractors
now emergency-prepared
A través del análisis de proceso colaborativo
R E S U L T:
©2013 Software AG. All rights reserved.40 |
Transformando la ciencia y la investigación
R E S U L T:
O P O R T U N I D A D :
• Logre niveles extraordinarios de
disponibilidad y robustez
• Entregar nuevas funcionalidades y
servicios de monitoreo más rápido
• Mejore la compatibilidad con las pruebas
de regresión
R E S U L T A D O S :
• 99.99984% Disponibilidad de monitoreo
de infraestructura técnica (TIM) lograda
• Admite operaciones de centro de control
de alto rendimiento y a prueba de fallas
• El procesamiento de eventos en tiempo
real y de gran volumen <1 segundo ayuda
a los ingenieros a solucionar problemas
rápidamente
99.99984%
AVAILABILITY
REAL-TIME SYSTEM
responsiveness DELIVERED
A través de la gestión de datos en memoria
©2013 Software AG. All rights reserved.41 |
Digital
Real-time dynamics & response
Revenue Growth
Mobile
Big
Data
Visibility
Growth
Innovation
Speed
Real-time
analytics
Multi-channel Marketing
Customer Satisfaction - Customer Retention
Process
Multi-channel
Marketing
Analytics
Governance
IT projects
Real-timeanalytics
Stakeholderengagement
Customer
Relationship
Management
Business
Model
EnterpriseAgility
Cloud
Social
Alignment
Alignment, Agility, Transformation, Visibility
AlignmentAgilityTransformationVisibility
Integration
Change
Customer engagement
Quality
Compliance
Security
Forecasting
Collaboration
Improvement
RiskMitigation
Efficiency
In-MemoryInsight
Time to market
Transformation Growth
Speed
IT projects
Alignment
Differentiation
Real-timeanalytics
Control
Quality
Speed

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La transformación digital de las Empresas

  • 1. ©2013 Software AG. All rights reserved. Software AG Powering the Digital Enterprise
  • 2. ©2013 Software AG. All rights reserved.2 | COLLABORATIVE PROCESS ANALYSIS PORTFOLIO MANAGEMENT PROCESS AUTOMATION AND INTEGRATION INTELLIGENT BUSINESS OPERATIONS AND BIG DATA ALFABET IT Planning and Portfolio Management ALFABET Enterprise Architecture Management Portfolios Live WEBMETHODS Integration WEBMETHODS Business Process Management AgileApps Live Integration Live* APAMA Intelligent Business Operations TERRACOTTA In-Memory Data Management ADABAS-NATURAL Application Development ADABAS-NATURAL Application Modernization ADABAS-NATURAL Database Management System TRANSACTIONS ARIS Business Process Analysis ARIS Governance, Risk and Compliance Management Process Live
  • 3. ©2013 Software AG. All rights reserved.3 | 2.5M+ Usuários 5.000+Colaboradores €1B+ Em receitas Software AG a nivel mundial 2M+ Desenvolvedores Base de Clientes 70% das Global 1000 Dedicado para el éxito de las empresas.
  • 4. ©2013 Software AG. All rights reserved.4 | Digital Real-time dynamics & response Revenue Growth Mobile Big Data Visibility Growth Innovation Speed Real-time analytics Multi-channel Marketing Customer Satisfaction - Customer Retention Process Multi-channel Marketing Analytics Governance IT projects Real-timeanalytics Stakeholderengagement Customer Relationship Management Business Model EnterpriseAgility Cloud Social Alignment Alignment, Agility, Transformation, Visibility AlignmentAgilityTransformationVisibility Integration Change Customer engagement Quality Compliance Security Forecasting Collaboration Improvement RiskMitigation Efficiency In-MemoryInsight Time to market Transformation Growth Speed IT projects Alignment Differentiation Real-timeanalytics Control Quality Speed
  • 5. ©2013 Software AG. All rights reserved.5 | Las bases de la revolucion digital Mobile Social Big Data Cloud 5.98 Billion MOBILE SUBSCRIPTIONS WORLDWIDE 1.43 Billion SOCIAL MEDIA USERS IN 2012 (+19,2%) 5 EB of data 2013: 1000yrs 2011: 2 days Now: 10 min $2.41 Billion CLOUD MARKET IN 2012 Son prioridades estrategicas!
  • 6. ©2013 Software AG. All rights reserved.6 | Una nueva generación de consumidores digitales Intuitivo, en cualquier lugar, a cualquier hora… Clientes AsociadosFuncionarios Mobile Social Big Data Cloud
  • 7. ©2013 Software AG. All rights reserved.7 | Procesos de Negocio Sistemas Transaccionales Mobile Social Big Data Cloud
  • 8. ©2013 Software AG. All rights reserved.8 | Digital Agility Layer by Sistemas de Inovacion y Diferenciacion Provee agilidad entre el Negocio y TI Procesos de Negocio Sistemas Transaccionales Mobile Social Big Data Cloud
  • 9. ©2013 Software AG. All rights reserved.9 | Big Data and In-Memory Data Management Componentes de Digital Agility Layer Analista y Modelador de Procesos Analista de Procesos
  • 10. ©2013 Software AG. All rights reserved.10 | ARIS – Analisis, Modelado y Simulacion de Procesos
  • 11. ©2013 Software AG. All rights reserved.11 | Componentes del Digital Agility Layer Analisis y Modelamiento de procesos Analista de Procesos Integracion Nativa
  • 12. ©2013 Software AG. All rights reserved.12 | Componentes da Digital Agility Layer Analisis Y Modelamiento de Procesos Analista de Procesos BPMS Automatizacion y Ejecucion de Procesos Integracion Nativa
  • 13. ©2013 Software AG. All rights reserved.13 | Gestión de procesos"Model-to-Execution" (BPMN) Integracion Nativa EPC BPMN
  • 14. ©2013 Software AG. All rights reserved.14 | Componentes del Digital Agility Layer Analisis y Modelamiento de Procesos Analista de Procesos BPMS Automatizacion y Ejecucion de Procesos Integración Nativa ESB App Integration B2B Integration SOA Governance Sistemas Transaccionales Analista de TI ERP CRM SCM Other
  • 15. ©2013 Software AG. All rights reserved.15 | Enterprise Service Bus & Universal Messaging
  • 16. ©2013 Software AG. All rights reserved.16 | Componentes del Digital Agility Layer Analisis y Modelamiento de Procesos Analista de Procesos BPMS Automatizacion y Ejecucion de Procesos Integracion Nativa ESB App Integration B2B Integration SOA Governance ERP CRM SCM Other Sistemas Transaccionales Analista de TI mobilePortal Web Monitoreo y Performance de Processo Usuários
  • 17. ©2013 Software AG. All rights reserved.17 | Paneles ejecutivos y operacionales
  • 18. ©2013 Software AG. All rights reserved.18 | Componentes del Digital Agility Layer Analisis y Modelamiento de Procesos Analista de Procesos BPMS Automatizacion y Ejecucion de Procesos Integración Nativa ESB App Integration B2B Integration SOA Governance Sistemas Transaccionales Analista de TI mobilePortal Web Monitorizacion Performance de Processo Gestores dashboard dashboard Gestion del riesgo y Cumplimiento Usuarios ERP CRM SCM Other
  • 19. ©2013 Software AG. All rights reserved.19 | Gestión del riesgos integrado a procesos
  • 20. ©2013 Software AG. All rights reserved.20 | Componentes del Digital Agility Layer Analisis y Modelamiento de Procesos Analista de Procesos BPMS Automatizacion y Ejecucion de Procesos Integracion Nativa ESB App Integration B2B Integration SOA Governance Sistemas Transaccionales Analista de TI Gestores y Usuarios mobilePortal Web Monitoreo de Performance y Procesos Gestores Gestion del Riesgo y Complimiento dashboards dashboards Colaborativo Usuarios ERP CRM SCM Other
  • 21. ©2013 Software AG. All rights reserved.21 | Colaboración para la mejora de Procesos Aris Connect
  • 22. ©2013 Software AG. All rights reserved.22 | Componentes del Digital Agility Layer Analisis y Modelamiento de Procesos Analista de Procesos BPMS Automatizacion y Ejecucion de Procesos Integracion Nativa ESB App Integration B2B Integration SOA Governance Sistemas Transacionales Analista de TI Gestores y Usuarios mobilePortal Web Monitoreo del Performance de Procesos Gestores Gestion de Riesgos y Cumplimiento dashboards dashboards Colaborativo Usuarios ERP CRM SCM Other
  • 23. ©2013 Software AG. All rights reserved.23 | Arquitectura Empresarial Componentes del Digital Agility Layer Analisis y Modelamiento de Procesos Analista de Procesos BPMS Automatizacion y Ejecucion de Procesos Integracion Nativa ESB App Integration B2B Integration SOA Governance Sistemas Transaccionales Analista de TI Usuarios mobilePortal Web Monitoreo del Performance de Procesos Gestores Gestion de Riesgo Y Cumplimiento dashboards dashboards Portafolio de TI Gestores y Usuarios Colaboracion ERP CRM SCM Other
  • 24. ©2013 Software AG. All rights reserved.24 | Integración Aris y Alfabet U I I n t e r o p e r a b i l i t y N a v i g a t e t o P r o c e s s N a v i g a t e t o S y s t e m B u s i n e s s P r o c e s s A n a l y s i s E n t e r p r i s e A r c h i t e c t u r e M a n a g e m e n t A R I S R e p o s i t o r y A L F A B E T R e p o s i t o r y " S y s t e m s " " P r o c e s s e s "
  • 25. ©2013 Software AG. All rights reserved.25 | Arquitectura Empresarial Componentes del Digital Agility Layer Analisis y Modelamiento de Procesos Analista de Processos BPMS Automatizacion y Ejecucion de Procesos Integracion Nativa ESB App Integration B2B Integration SOA Governance Sistemas Transaccionales Analista de TI Usuarios mobilePortal Web Monitorizacion del Performance de Procesos Gestores Gestion del Riesgo y Cumplimiento dashboards dashboards Portafolio de TI Gestores y Usuarios Colaborativo ERP CRM SCM Other
  • 26. ©2013 Software AG. All rights reserved.26 | Big Data and In-Memory Data Management Arquitectura Empresarial Componentes de Digital Agility Layer Analisis y Modelamiento de Procesos BPMS Automatizacion y Ejecucion de Procesos Integracion Nativa ESB App Integration B2B Integration SOA Governance Sistemas Transaccionales Monitoreo Performance de Procesos Gestion de Riesgo y Cumplimiento Portafólio de TI Colaboracion Dashboards Real-Time Alertas Proactivos Gestion de Eventos Mobilidad Intelligent Business Operation ERP CRM SCM Other
  • 27. ©2013 Software AG. All rights reserved.27 | Gestion de Eventos Complejos
  • 28. ©2013 Software AG. All rights reserved.28 | ERP CRM SCM Other Big Data and In-Memory Data Management Arquitetura Empresarial Componentes de Digital Agility Layer Analisis y Modelamiento de Procesos BPMS Automatizacion y Ejecucion de Procesos Integracion Nativa ESB App Integration B2B Integration SOA Governance Sistemas Transaccionales Monitoreo Performance de Procesos Gestion del Riesgo y Cumplimiento Portafolio de TI Colaboracion Dashboards Real-Time Alertas Proactivos Gestion de Eventos Mobilidad Intelligent Business Operation
  • 29. ©2013 Software AG. All rights reserved.29 | Big Data y en la base de datos de memoria
  • 30. ©2013 Software AG. All rights reserved.30 | Big Data and In-Memory Data Management Arquitetura Empresarial Componentes da Digital Agility Layer Analisis y Modelamiento de Procesos BPMS Automatizacion y Ejecucion de Procesos Integracion Nativa ESB App Integration B2B Integration SOA Governance Monitoreo y Performance de Procesos Gestion de Riesgos y Cumplimiento Portafolio de TI Colaborativo Dashboards Real-Time Alertas Proactivos Gestion de Eventos Mobilidad Intelligent Business Operation
  • 31. ©2013 Software AG. All rights reserved.31 | Digital Agility Layer by Provee Agilidad entre el Negocio y TI Procesos de Negocios Sistemas Transaccionales
  • 32. ©2013 Software AG. All rights reserved.32 | Lider en Todas las Categorias • Magic Quadrant for Application Services Governance • Magic Quadrant for Business Process Analysis Tools • Magic Quadrant for Business Process Management Suites • Magic Quadrant for Enterprise Architecture Tools • Magic Quadrant for Enterprise Governance, Risk and Compliance Platforms • Magic Quadrant for Integrated IT Portfolio Analysis Applications • Magic Quadrant for On-Premises Application Integration Suites • Forrester Wave for Complex Event Processing Platforms • Forrester Wave for Comprehensive Integration Solutions • Forrester Wave for Elastic Caching Platforms • Forrester Wave for Enterprise Architecture Management Suites • Forrester Wave for Enterprise Service Bus • Forrester Wave for Integrated SOA Governance • Forrester Wave for SOA Service Life-Cycle Management
  • 33. ©2013 Software AG. All rights reserved.33 | "Los líderes en infraestructura que admite la integración sistemática de aplicaciones ofrecen una oferta integral de conjuntos de ESB, así como la capacidad de integrar esa oferta con otras tecnologías relevantes (incluida la gestión de la comunidad, integración de datos, SOA y gobierno de integración, y BPM). Esto se combina con un fuerte compromiso con este mercado, que se expresa a través de propuestas de valor enfocadas y estrategias de salida al mercado (por ejemplo, mediante plataformas de empaquetado y / o ofreciendo ofertas integradas de productos y servicios específicas para este mercado) ". Source: Gartner, Inc., Magic Quadrant for On-Premises Application Integration Suites, Jess Thompson, et al., June 27, 2013 Lider en Integracion
  • 34. ©2013 Software AG. All rights reserved.34 | Transformando servicios financieros R E S U L T: O p o r t u n i d a d : – Innovar la experiencia del consumidor en el mercado masivo a través de soluciones móviles y en línea "en segundos" para: – Ofertas de creditos Instantaneos – Numerosos servicios de telefonía celular R e s u l t a d o s : - 5 0 0 , 0 0 0 u s u a r i o s , a c t i v i d a d e s d e a u t o s e r v i c i o d e 2 , 4 M € 1 1 0 M d e d e s e m b o l s o s o r i g i n a d o s a t r a v é s d e l c a n a l , a u m e n t a n d o r á p i d a m e n t e N u e v o n e g o c i o : 3 2 0 , 0 0 0 n u e v o s c l i e n t e s N e g o c i o e x i s t e n t e : 1 3 0 , 0 0 0 c l i e n t e s i n a c t i v o s r e a c t i v a d o s 320,000NEW CUSTOMERS IN 9 MONTHS 130,000Clientes inactivos reactivados A través de la Integración y BPM
  • 35. ©2013 Software AG. All rights reserved.35 | Transformando la fabricación A través de la Automatización e Integración de Procesos R E S U L T: O p o r t u n i d a d : • Proceso de pedido a envío centrado en el consumidor • Proporcione visibilidad de la cadena de suministro de extremo a extremo al minorista a través de puntos de monitoreo de proceso definidos, KPI, alertas y paneles preconfigurados • Integrar los sistemas y socios heterogéneos de Electrolux R E S U L T S : • Se admite nuevo modelo comercial en días, lo que permite a Electrolux ganar un nuevo cliente minorista importante • Información en tiempo real sobre procesos, pedidos e inventario • Indicador temprano de problemas potenciales • Habilita la "administración por excepción« • Tiempos de ciclo reducidos: productos entregados más rápido, menos reprogramaciones Consumer Retail Distribution Manufacturer Bulk order New Retail Customer Consumer order Consumer order delivery Full Supply Chain Visibility Installation Supply Chain
  • 36. ©2013 Software AG. All rights reserved.36 | Transformando servicios financieros R E S U L T: O p o r t u n i d a d : • Detección de fraude • Reducir la pérdida de fraude • Mejore la velocidad y la precisión del sistema de detección de fraude • -Aumenta las reglas en el algoritmo de detección de fraude de 50 a más de 1,000 R e s u l t a d o s : Aumenta las ganancias en decenas de millones de euros Cumplir con SLA de 650 milisegundos de extremo a extremo el 99% del tiempo Lograr una mejor precisión Fraud detection I N M I L L I S E C O N D S DRIVES PROFIT UP of millions € A través de la gestión de datos en memoria BY 10s
  • 37. ©2013 Software AG. All rights reserved.37 | Transformando comida y bebida R E S U L T: O P o r t u n i d a d : • Automatice el proceso de mantenimiento y reparación de enfriadores de 1.7M Streamline asset management – Visibilidad en tiempo real de la ubicación y el estado más fríos R E S U L T A D O S : • ¿Reducir el tiempo para la transferencia de activos en un 98%? (De hasta 8 horas a menos de 10 minutos) • Descubre tendencias y problemas recurrentes • Evita equipo perdido REFRESCOS 98% from up to 8 hours to below 10 minutes REDUCTION IN TRANSFER TIME FOR ASSETS A través de Software AG Suite
  • 38. ©2013 Software AG. All rights reserved.38 | 10xINCREASE IN OFFER UPTAKE $15 million in revenue in year one INCREASE O P O R T U N I D A D : • Retención de clientes a través de campañas de marketing dirigidas en tiempo real • Aumente la lealtad del cliente ofreciendo proactivamente el servicio correcto en el momento adecuado R E S U L T A D O S : • Tasa de respuesta 10 veces mayor a campañas de marketing • Tiempo de ciclo de campaña de marketing reducido de días a minutos • Aumento de la satisfacción del cliente y las tasas de retención • Saltar la competencia a través de la innovación digital Transformando las telecomunicaciones A través de operaciones comerciales inteligentes R E S U L T:
  • 39. ©2013 Software AG. All rights reserved.39 | Transformando petróleo y gas 40,000 O P O R T U N I D A D : • Simplificación del sistema de gestión para permitir mejores resultados de seguridad R E S U L T A D O S : • Sistema de gestión corporativo basado en tecnología ARIS • 40,000 empleados y contratistas ahora preparados para operaciones seguras y eficientes employees & contractors now emergency-prepared A través del análisis de proceso colaborativo R E S U L T:
  • 40. ©2013 Software AG. All rights reserved.40 | Transformando la ciencia y la investigación R E S U L T: O P O R T U N I D A D : • Logre niveles extraordinarios de disponibilidad y robustez • Entregar nuevas funcionalidades y servicios de monitoreo más rápido • Mejore la compatibilidad con las pruebas de regresión R E S U L T A D O S : • 99.99984% Disponibilidad de monitoreo de infraestructura técnica (TIM) lograda • Admite operaciones de centro de control de alto rendimiento y a prueba de fallas • El procesamiento de eventos en tiempo real y de gran volumen <1 segundo ayuda a los ingenieros a solucionar problemas rápidamente 99.99984% AVAILABILITY REAL-TIME SYSTEM responsiveness DELIVERED A través de la gestión de datos en memoria
  • 41. ©2013 Software AG. All rights reserved.41 | Digital Real-time dynamics & response Revenue Growth Mobile Big Data Visibility Growth Innovation Speed Real-time analytics Multi-channel Marketing Customer Satisfaction - Customer Retention Process Multi-channel Marketing Analytics Governance IT projects Real-timeanalytics Stakeholderengagement Customer Relationship Management Business Model EnterpriseAgility Cloud Social Alignment Alignment, Agility, Transformation, Visibility AlignmentAgilityTransformationVisibility Integration Change Customer engagement Quality Compliance Security Forecasting Collaboration Improvement RiskMitigation Efficiency In-MemoryInsight Time to market Transformation Growth Speed IT projects Alignment Differentiation Real-timeanalytics Control Quality Speed

Notas del editor

  1. Introducing the Software AG Suite: We have four platform families helping you to get onto the road to the Digital Enterprise Collaborative Process Analysis based on the ARIS platforms Portfolio Management based on the Alfabet platforms Process Automation and Integration based on the webMethods platforms Intelligent Business Operations and Big Data based on the Apama and Terracotta platforms Software AG Live, our Cloud platform, adds business value for all who want to leverage the benefits from the Software AG Suite in the cloud Software AG continues to invest and improve the Adabas-Natual platforms, helping customers to manage data and transactions at enterprise level and at highest-performance.
  2. At Software AG our vision is business-centric and customer-driven – backed by both proven technology and in-depth process expertise You can see from these facts that we have the experience to ensure customer success: More than 70% of the global 1000 are customers who have benefited from our problem-solving discipline, open-minded thinking, and flexible services and software platforms for business process, integration and data Software AG has a very service-oriented culture with over 5000 responsive team members around the world and 40 years of committed project success With 1 billion plus Euros in revenue and a history of strong profitability, Software AG clients appreciate that the company is a solid and stable partner with the agility to react to changing market demands   Enterprises that need agile processes, smarter decisions and systems that work, need Software AG. Let us share with you more about why and how we deliver on these needs…
  3. With over 40+ years in the industry, we understand your challenges. Along the same lines as increased selection and competition is the challenge to market to potential customers effectively and retain your existing customers. Smartphones, social media, texting, email, twitter and other communication channels are making it easy for businesses and individuals to get their messages out – being agile… applying speed to decisions. Figuring out the right marketing channels is key for businesses to be successful in the future.  Where are your customers and how do you best reach them and what is the right messaging? Once you get a new customer, how do you keep these customers when they are constantly barraged by competitors of all types, sizes, and locations, trying to convince them that they can do it better or provide it cheaper? How do you grow? How do you innovate? Identifying what your customers want and doing a better job of giving it to them will make all the difference in your company’s future.  The conservative spending climate is also causing a shrinking customer base. Consumers are still quite conservative with their pocketbooks, and as a result, organic growth from current and new customers is not growing as quickly as businesses would like. Business owners and executives are spending more time figuring out how to go above and beyond to keep existing customers, while at the same time figuring out how to cost-effectively reach new customers — without competing solely on price, which always ends up to be a race to the bottom.
  4. We are living in an age where customer focus is key. What is the key to becoming a customer-centric enterprise? First of all, we understand the dynamics that exist in your company. Your company has invested over a number of years and even decades in what Gartner calls “Systems of Record.” These are your well-known application systems that represent a big portion of your current IT budget. Although these Systems of Record provide your company with automation, standardization and sometimes even cost reduction, it is a mature, but often an extremely inflexible environment. They are a business priority, but will not significantly contribute to top line growth or differentiate your company versus the competition. You will need innovation on top of the Systems of Record to empower your stakeholders better. You need innovation to help your company differentiate from the competition. Just further enhancing those Systems of Record is slow, costly and will not provide you with the innovation you need to drive business value. How do you fill the white space between your existing IT, your customers, partners and employees?
  5. Today you need to be digitally agile to help close the gap between business and IT. Software AG calls this the Digital Agility Layer. This digital agility layer enables the creation of Systems of Innovation/Differentiation. It means leveraging your existing IT investments, existing business logic and services (System of records) and building on that current investment with new innovation backed by business objectives and customer needs. By focusing on customer needs and your strength in your industry plus customer insight, you will be able to provide differentiating solutions. By applying our differentiating solutions, you can: Increase sales, satisfaction, efficiencies – closing the gap between business and IT.
  6. Today you need to be digitally agile to help close the gap between business and IT. Software AG calls this the Digital Agility Layer. This digital agility layer enables the creation of Systems of Innovation/Differentiation. It means leveraging your existing IT investments, existing business logic and services (System of records) and building on that current investment with new innovation backed by business objectives and customer needs. By focusing on customer needs and your strength in your industry plus customer insight, you will be able to provide differentiating solutions. By applying our differentiating solutions, you can: Increase sales, satisfaction, efficiencies – closing the gap between business and IT.
  7. Concept: Finalizing the difference between traditional decision management and event processing Use: 1 build Notes: This slide uses graphics to make the final point on why traditional decision management isn’t real time. When the slide opens, only the old database is present with static data moving into the database (bucket). It demonstrates the record-by-record nature of databases and how the information that’s stored is tied to the business processes. [Click] The build brings back the event processing correlator image. It basically shows the database turned on its side with the data moving through it and a time window that allows you to identify, correlate and process events from moving (not static) and potentially disparate event streams.
  8. Today you need to be digitally agile to help close the gap between business and IT. Software AG calls this the Digital Agility Layer. This digital agility layer enables the creation of Systems of Innovation/Differentiation. It means leveraging your existing IT investments, existing business logic and services (System of records) and building on that current investment with new innovation backed by business objectives and customer needs. By focusing on customer needs and your strength in your industry plus customer insight, you will be able to provide differentiating solutions. By applying our differentiating solutions, you can: Increase sales, satisfaction, efficiencies – closing the gap between business and IT.
  9. Software AG is ranked a leader in several product and use case categories by both Gartner and Forrester, the two industry analyst firms that provide advice on technology and management topics, both strategic and tactical, to enterprises around the world. These leader rankings reflect both the strength of Software AG’s product capabilities as well as our deep market understanding. Software AG’s leader rankings indicate a level of “future-proofing” for the enterprises that our customers can enjoy.
  10. Software AG is ranked a leader in several product and use case categories by both Gartner and Forrester, the two industry analyst firms that provide advice on technology and management topics, both strategic and tactical, to enterprises around the world. These Leader rankings reflect both the strength of Software AG’s product capabilities as well as our deep market understanding. Software AG’s Leader rankings indicate a level of “future-proofing” for the enterprises that our customers can enjoy.
  11. African Bank: Transforming Financial Services Innovate mass market consumer experience through “in seconds” mobile and online solutions for - Instant credit offers - Numerous cellphone services Business Background African Bank Limited provides various financial services in South Africa. Offers unsecured personal loans, credit cards, and credit life products. The company offers long-term and short-term personal loans to individuals, for incremental housing, education, and emergencies, as well as debt consolidation purposes. It operates 643 branches. Business Challenge African Bank currently has a €2.4 Billion debtor’s book. Their 3-5 year plan is to grow this to €9.52 Billion. The growth will be driven organically but also and more significantly through acquisition. The IT department will have to be agile enough to accommodate this growth by assisting business with the automation and improvement of their processes, real time process information and solving the integration challenges that acquisitive growth will bring. This growth phase is well underway and the business owners are committed to the improvement of their processes and to having the business infrastructure upgraded to accommodate the expected growth. Business Solution Innovate mass market consumer experience through “inseconds” mobile and online solutions for… Instant credit offers Numerous cellphone services Business Results 500.000 users, 2,4m self-service activities €110m of disbursements originated through channel, ramping up quickly NEW Business 320.000 new customers EXISTING Business 130.000 dormant customers re-activated
  12. Electrolux: Transforming Manufacturing Consumer centric order-to-ship process Provide end-to-end supply chain visibility to retail through defined process monitoring points, KPIs, alerts and pre-configured dashboards Integrate Electrolux’s heterogeneous systems and partners Business Background Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed based on extensive consumer insight to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners, cookers and air-conditioners. In 2011, the company had sales of €12 billion and 58,000 employees. Business Challenge: Consumer centric order-to-delivery process Electrolux teamed up with one of the world´s largest home improvement retailers to innovate retail supply chain. Household appliances can now be ordered 1 by 1 (consumer order) directly at Electrolux and delivered to consumers without having to go through the retailers warehouse. The retail customer has full visibility of Electrolux´s supply chain and delivery processes, thus ensuring excellent customer service. The new process needed to be implemented in just a few short weeks in order to be prepared for Black Friday purchases and the holiday retail season. Business Solution Software AG’s webMethods Integration Platform lets Electrolux integrate its heterogeneous systems and partners on a reliable, scalable and secure infrastructure that can extend order visibility to its customers. With Software AG’s iKnow order visibility solution, Electrolux gains end-to-end process visibility through defined process monitoring points, KPIs, alerts and pre-configured dashboards. Business Results New business model supported in days, enabling Electrolux to win a new major retail customer Real-time insight into processes, orders and inventory Reduced cycle times– products delivered faster, fewer reschedules Guaranteed high performance for B2B transactions Increased responsiveness Ability to meet customer’s needs will result in significant sales increase
  13. Paypal: Transforming Financial Services Fraud detection Reduce fraud loss Improve speed and accuracy of fraud detection system Increase rules in fraud detection algorithm from 50 to over 1,000 Business Challenge: Dramatically improve fraud detection accuracy and speed As a global clearinghouse for online and credit card payments, PayPal’s profits depend on managing risk effectively. Consequently fraud management is one of PayPal´s focus areas. The company’s existing fraud management platform handled only 50 rules, but the team wanted to add thousands. To boost customer satisfaction, the team also wanted to guarantee that transactions would be flagged or approved in less than 650 milliseconds. PayPal’s existing end-to-end service-level agreement (SLA) was 800 milliseconds, and the company failed to meet that SLA as often as 10 percent of the time. When the SLA wasn’t met, PayPal was forced to either approve the transaction or pay a fine, costing an estimated $10 million each year. Why BigMemory: Predictable, low latency at scale A proof-of-concept implementation demonstrated that BigMemory could keep thousands of rules in a central, TB-scale in-memory store and boost throughput by over 30x, to 65,000 transactions per second. After confirming that BigMemory delivered extremely low, predictable latency at scale, PayPal was confident that BigMemory was the ideal choice — not only for adding algorithmic complexity and accuracy, but also for meeting the new, stricter SLA. Business Results: Tens of millions of Euros in annual profit PayPal’s BigMemory-powered fraud detection platform now incorporates thousands of validation rules, transaction rules, and risk rules. The BigMemory solution is responsible for producing an estimated tens of millions of dollars in annual profit for the company through reduced fraud loss, and the company now meets its stricter 650-millisecond end-to-end SLA for 99% of transactions.
  14. Coca-Cola Refreshments: Transforming Food and Beverage Automate maintenance & repair process for the 1.7M coolers Streamline asset management Real-time visibility of cooler location and status Business Background: Coca-Cola Refreshments A wholly owned subsidiary of The Coca-Cola Company, Coca-Cola Refreshments is a 21st-century bottling and customer service operation with 140 plants, 550 distribution centers, 41,840 fleet vehicles, ~100 brands, ~700 products, ~70,000 employees, ~640,000 fountains and 1.7 million branded refrigerators (coolers) The Coca-Cola Company is the world's largest beverage company in business for more than 126 years with 146,200 associates. Net revenue in 2011 was $46.5 billion. Business Challenge: maintaining and repairing 1.7 million branded refrigerators Coca-Cola Refreshments owns and manages Coca-Cola® branded refrigerators (aka “coolers”) in retail establishments. Their C&C (Customer and Commercial) business line manages customer facing interactions, including the maintenance and repair of these coolers. Sometimes repair staff can be deployed to fix equipment on-site but sometimes the equipment needs to be removed and taken to a repair center – a “Make Ready Center” or MRC – for more comprehensive repair or refurbishing and then redeployed. Of course, sometimes repairs are unsuccessful and the equipment cannot be redeployed. In these cases, the equipment must be tagged as JUNK and written off in our accounting systems. In the past, this meant logging onto legacy systems on multiple servers to locate equipment information, record repair actions and change equipment status. The process was manual, error-prone and took up to eight hours to update information on 30-40 units. The company had no overall visibility into equipment status or maintenance history. Business Solution Coca-Cola Refreshments found a new thirst for Business Process Management (BPM) with this process automation project. Not only has the company automated the process, it has gained new visibility in equipment use that can improve the bottom line. Now, when equipment arrives at a repair center, associates use a wireless scanner to log up to 60 units at a time. Then they go to a desktop application to assign actions from a standard list. Every piece of equipment goes through a complete cycle of checks, and data is recorded to create a single record on the equipment’s life cycle. Business Results The results are refreshing. What used to take up to eight hours can now be accomplished in less than 10 minutes—a 98 percent improvement! There’s minimal manual work, rework, duplication of data and errors. Coca-Cola Refreshments can now track the movement and history of each unit to avoid lost equipment, identify trends and uncover troublesome recurring issues. Technology Benefits Built in three months, the solution incorporates webMethods Business Process Management Suite, Integration Server and Broker. webMethods Optimize for Process tracks how long the batch transmissions take, aids in error handling, keeps count of how many units are moved and captures data to identify opportunities for continued process improvement. Web service calls use the equipment number to gather metadata about the unit from the AS-400-based legacy application, which remains the system of record.
  15. Turkcell: Transforming Customer Retention Customer retention through real-time targeted Marketing campaigns Increase customer loyalty by proactively offering the right service at the right time Business Background Turkcell is the leading Telco in Turkey, with 34.5 million subscribers and a market share of approximately 53% (March 31, 2012) Turkcell is a leading regional player, with market leadership in five of the nine countries in which it operates with its approximately 65.3 million subscribers Business Challenge: maintain market leadership through retaining customers based on increased satisfaction and loyalty Business Solution Cement loyalty through a program of personalized, targeted marketing based on customers’ locations and behaviors in real-time The Apama event processing engine correlates more than a million subscriber preferences per hour, using more than 200 different criteria determined by Turkcell’s marketing. With this new system in place, Turkcell’s marketing department up-sells and cross-sells services through real-time, personalized campaigns. Example 1: customer takes action to switch to a competitor. Provide a special retention offer within minutes Example 2: customer places call to non-Turkcell subscriber. Offer additional package through SMS right after call Example 3: customer activates smartphone: immediately receives call from service center offering a data plan Business Results 10 times higher response rate to marketing campaigns Marketing campaign cycle time cut from days to minutes Increased customer satisfaction and retention rates leapfrogging competition through digital innovation
  16. Statoil: Transforming Oil & Gas For Oil & Gas companies, it is essential that risks are managed and under control in the best possibly way. The correlation of small failures can lead to significant impacts to human lives, the environment, followed by big impacts to the corporate image.    In order to mitigate risk, Norwegian-based Statoil, one of the largest Oil & Gas companies in Europe, decided for a new and very innovative approach. Statoil’s business processes and requirements are designed and presented to all users via Software AG’s ARIS software. ARIS is the single-point of truth for all processes, procedures, requirements, and it is used throughout the company, by both employees and contractors. All work performed at their plants and production facilities is based on processes from ARIS. Process management is by no means unique to Statoil. The scale of the implementation is extremely large. As of May 2013 ARIS contained more than 1,400 workflows and nearly 8,000 activities, supported by more than 15,000 requirements across the organization.
  17. CERN: Transforming Science and Research High-availability control center monitoring System control dashboards enable technicians to monitor in real-time around 120,000 building engineering sensors and the various complex equipment and IT components related to the particle accelerators. A high-degree of platform interdependence requires fail-safe operations and continuous availability. High-volume event processing help engineers and staff troubleshoot quickly. Business Background CERN (the European Organization for Nuclear Research) is the world’s largest particle physics research center. Scientists from around the world conduct high-energy physics experiments at CERN using the Large Hadron Collider (LHC) particle accelerator and other equipment. Business Challenge System control dashboards enable technicians to monitor in real-time around 120,000 building engineering sensors along with the various complex equipment and IT components related to the particle accelerators. This includes electrical systems, levels and temperatures, airlocks and Supervisory Control and Data Acquisition (SCADA) systems, ventilation and sections of the access control systems. The monitoring platforms must operate in the most fail-safe way possible. Because of the high level of interdependence, the platforms are system-critical and can no longer be switched off for maintenance. Unexpected occurrences, power outages and major accidents result in a large number of events and status messages that must be processed in less than one second. Even during the greatest peaks, the infrastructure must be stable enough to help control center staff and engineers troubleshoot the systems. Business Solution CERN Control and Monitoring Platform (C2MON) is a redundant cluster, high-availability monitoring solution with multiple servers that access a common database and shared data is via BigMemory. The Terracotta solution supports automatic failover between mirrored servers to prevent data loss and disruption of applications. The solution is designed for mission-critical applications with high throughput, availability and scalability requirements. High-volume, real-time event processing in less than one second helps engineers troubleshoot quickly Business Results In year one, C2MON achieved 99.99984% availability for the Technical Infrastructure Monitoring (TIM) platform. Using BigMemory accelerates data access considerably thereby significantly accelerating overall system response times and increasing throughput. The solution also reduced number and cost of maintenance/repair incidents. In addition, for development and maintenance work (e.g., adding patches and new products), the TIM platform can be restarted without interrupting the central monitoring process. The system can be expanded to store historical data in order to perform extended analysis faster, in real-time.
  18. With over 40+ years in the industry, we understand your challenges. Along the same lines as increased selection and competition is the challenge to market to potential customers effectively and retain your existing customers. Smartphones, social media, texting, email, twitter and other communication channels are making it easy for businesses and individuals to get their messages out – being agile… applying speed to decisions. Figuring out the right marketing channels is key for businesses to be successful in the future.  Where are your customers and how do you best reach them and what is the right messaging? Once you get a new customer, how do you keep these customers when they are constantly barraged by competitors of all types, sizes, and locations, trying to convince them that they can do it better or provide it cheaper? How do you grow? How do you innovate? Identifying what your customers want and doing a better job of giving it to them will make all the difference in your company’s future.  The conservative spending climate is also causing a shrinking customer base. Consumers are still quite conservative with their pocketbooks, and as a result, organic growth from current and new customers is not growing as quickly as businesses would like. Business owners and executives are spending more time figuring out how to go above and beyond to keep existing customers, while at the same time figuring out how to cost-effectively reach new customers — without competing solely on price, which always ends up to be a race to the bottom.