Learn what Personal Branding is and how it can help you move your career forward.

1. What is Personal Branding
Presented by Shanna Kurpe

2. Agenda
Who is Shanna Kurpe?
Introduction to Personal Branding

3. Who is Shanna Kurpe?
Internet Marketing Program
Coordinator
Adjunct Faculty Member
MA, Integrated Marketing Comm.
Former Director of Marketing,
Roger West Creative
Chief Marketing Officer for
Proponent | Software + Marketing
Blogger & Traveler for KurpeDiem
Loads of Fun...I hope!

4. skurpe@faculty.academy.edu

5. What is Personal Branding?
Branding Your Career as
You Would a Company
Passions + Personal
Characteristics + Skills =
Personal Brand
Becoming a Linchpin

6. Key Steps to Branding
Define Your Business Framework
Define Your Target Market
Define Your Value Proposition
Develop Your Messaging Strategy
Plan an Integrated Marketing Campaign

7. Personal Branding Lab
What is Personal Branding?
What’s Your Story?
Who’s Your Audience?
What Makes You Special?
How Are You Going to Tell Your Story?
How Are You Going to Share It?
Social Networking
Social Sharing
Social Publishing
What’s the Point?

8. Next Segment
Defining Your Business Framework: What’s Your Story?

9. Sources
Creative Consultants. I am ?. 2010. Web 25 February 2011.
Ignition. Identity. 2011. Web. 25 february 2011.
Linchpin Web Design. Linchpin. 2011. Web. 25 February 2011.
Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25
February 2011.
Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond
Credentials. Web. 25 February 2011.