Guillaume Decugis, CEO & Founder, Scoop.it Twitter Handle: @Gdecugis Content is KING! Learn best content curation practices and premier web services to feature your content. Also see how other nonprofits are successfully using it as part of their marketing strategy.

1. @gdecugis
Content is King: Easy & Simple Ways to
Curate Relevant Content
Guillaume Decugis
Co-Founder & CEO – Scoop.it

2. @gdecugis
Content is King
“How you gather, manage and use
information will determine whether you
win or lose.”
Bill Gates

3. @gdecugis
What great content can do for you
 Demonstrate Thought Leadership

4. @gdecugis
What great content can do for you
 Demonstrate Thought Leadership
 Engage your community

5. @gdecugis
What great content can do for you
 Demonstrate Thought Leadership
 Engage your community
 Grow your Website SEO, traffic & leads

6. @gdecugis
What great content can do for you
 Demonstrate Thought Leadership
 Engage your community
 Grow your Website SEO, traffic & leads
 Make your organization smarter

7. @gdecugis
Knowledge: are you in control?
Social Media Publishing
Community Manager
Content Marketing
Marketing team
Knowledge Sharing
The whole organization
Web 1.0
Webmaster

8. @gdecugis
But how can I create all the content I need?

9. @gdecugis
But how can I create all the content I need?

10. @gdecugis
Start by what you read
 Who could learn from it?
 What is it about?
 Define your topics

11. @gdecugis
Discover more content like this easily
1
Discover

12. @gdecugis
Select the best and add value
2
Curate
1
Discover
Your Content Curation Hub

13. @gdecugis
Distribute
3
Publish
2
Curate
1
Discover

14. @gdecugis
Distribute. And amplify.
3
Publish
2
Curate
1
Discover

15. @gdecugis
BEST PRACTICES & TIPS

16. @gdecugis
Leverage free/freemium tools for discovery
Topic-based content.
Articles about the people in your network.
Organize and read RSS feeds.
Content relevant to your keywords.
+ relevant content already curated by the Scoop.it community.

17. @gdecugis
Leverage daily email summaries

18. @gdecugis
Leverage Time Shifting
 Save promising content for later.

19. @gdecugis
Leverage mobile

20. @gdecugis
Sharing is not enough: you need a content hub.
 Social content = short-lived
 140 characters (– title – url) to add context.
 Drive audience away; not to your own site.
 No opportunity to convert.
 No opportunity to show related content.
 No traffic from search.

21. @gdecugis
Sharing is not enough: you need a content hub.
 My curated content is now
archived and will be discovered
and reshared in the future.
 It receives targeted traffic from
search.
 My own context is displayed
(eg: what it means for my
audience)
 I can add conversion &
engagement CTA’s.

22. @gdecugis
Add Value
British Education Experts: 'Empathy
Must Be Integrated Into School
Curriculum'
A recent report entitled “Making Education Work” urges the British
government to introduce radical changes into the English education system.
This report – prepared by an independent advisory board comprising
prominent business leaders and led by preeminent academic Professor Sir
Roy Anderson – provides a six-month overview of the British [...]
This is content:

23. @gdecugis
So what?
Add Value
British Education Experts: 'Empathy
Must Be Integrated Into School
Curriculum'
A recent report entitled “Making Education Work” urges the British
government to introduce radical changes into the English education system.
This report – prepared by an independent advisory board comprising
prominent business leaders and led by preeminent academic Professor Sir
Roy Anderson – provides a six-month overview of the British [...]
This is shared content:

24. @gdecugis
Add Value
This is curated content:
 It’s in a precise context
(changemaking)
 An insight is added to make
the connection (how well a
person commands change =
critical success factor in
education)
 Related articles are expanding
on the same topic (how
education affects change,
how to educate
changemakers, etc…).
 It’s branded

25. @gdecugis
How Content Curation adds value to your readers
 Selection
 Contextual aggregation
 Clarification
 Summary
 Connecting the dots
 Refutation
 Etc…

26. @gdecugis
Tools are even better when integrated.
Discovery
Host your curated content
Publish & analyze

27. @gdecugis
SAMPLE USE CASES

28. @gdecugis
Create a weekly newsletter "
with perspective on relevant news
Ashoka
(Social Entrepreneurship)
How to find and publish news that support the
“everyone is a change maker” message?
While doing a million things at a time?

29. @gdecugis
Create a weekly newsletter "
with perspective on relevant news
Ashoka
(Social Entrepreneurship)
How to find and publish news that support the
“everyone is a change maker” message?
While doing a million things at a time?
Generate newsletters directly from curated
content.

30. @gdecugis
Showcase curated social content
University of San Francisco (Education)
How to showcase the dynamism of the
University’s community?

31. @gdecugis
Showcase curated social content
University of San Francisco (Education)
How to showcase the dynamism of the
University’s community?
Curate from the best from #usfca hashtag on
Twitter, Instagram, Facebook…
Showcase and highlight contributors on
a Scoop.it page integrated to the USF Web site.
~1,000 contributors in 9 months.
~5,000 pieces of content shared and amplified.

32. @gdecugis
Showcase your ambassadors
Ashoka
(Social Entrepreneurship)
How to tell the story through the Ashoka
Fellows?

33. @gdecugis
Showcase your ambassadors
Ashoka
(Social Entrepreneurship)
How to tell the story through the Ashoka
Fellows?
Create a press review of all the news articles
that mention the Ashoka fellows.

34. @gdecugis
Thanks!
Guillaume Decugis
Co-Founder & CEO – Scoop.it
http://scoop.it