This document provides tips and strategies for effective fundraising campaigns, as demonstrated by Agastya's successful Global Giving campaign that raised $10,072 for $1 science and arts lessons for 1800 kids in India. The key strategies included thorough planning, activating personal and organizational networks, consistent communication through social media and direct outreach, meeting with potential donors, and using impactful messaging with clear goals and value propositions.

1. ‘EFFECTIVE CAMPAIGN FUNDRAISING’
shiksha . samskara . sansara
www.agastya.org
Presented to
July 1st
& 2nd
Delhi

2. • 12 States
• 50 + Districts
• 170 acre Campus
• To be launched
• Campus
40 Science
Centers
100 Mobile
Labs
35 LOB
100+ LIB
151
Operation
Vasantha
Centers
AGASTYA
PROGRAMS
• Blended learning
• Teacher training
• Young Instructor
Leaders
• Low-cost Model
making
• Tod Fod Jod
• Make Your Own Lab
• Gifted Children
• Library & Community
Reading
• Eco restoration
• Design Thinking
• Hands-on science for
children
Program of Rural Transformation

3. ACHIEVEMENTS AND RECOGNITIONS
Agastya Global leader of New
Learner Consortium
World Bank Grant Twice in a RowGoogle Global Impact Award
Spark Creativity - Foster Creativity - Instil Confidence
172 Acre Campus Creativity Lab

4. shiksha . samskara . sansara
Global Giving Campaign.
1. Campaign Theme – $1 Lessons in Science & Arts for 1800 Kids in India.
2. Total Money Raised Vs Target Amount - $10,072 Vs $5000
3. Process Followed –
Based on invite to Campaign Strategy Pre - Planned Tasks Assigned
Campaign Start Monitored Regularly Revisit Strategy Plan basis target
achieved Reminders / Follow up calls Campaign End Target Achieved!!

5. shiksha . samskara . sansara
Plan Ahead
1. Campaign Strategy Planned well ahead.
2. Multiple teams working on multiple conduits were
made alive with specific targets to be achieved.
3. Exhaustive Lists made & divided among teams for
each sub task.
4. Rigorous follow-up with team basis target achieved -
everyday.
5. Entire Organisation was on a ‘War footing’.

6. shiksha . samskara . sansara
Power of Networking
1. Activation of All Networks – Personal, Alumni,
Relatives, Hobby Groups, Workplace.
2. Request help from people with Strong
Networks. (e.g. Personal brief given to IISc
Student Community about project and use their
network etc)
3. Surprises? Unexpected people support the
cause!
4. Make use of Effective Outreach Programs to
propagate the Event ( e.g. While campaigning for
Anveshana*, we also campaigned to over 120 Engg.
colleges & their networks. )
* Anveshana – Annual State wide Mega Science fair conducted by Agastya

7. shiksha . samskara . sansara
Communication is the Key
1. Impactful Posts on Social Media. (e.g.
‘Countdown’, Highlight Benefits etc.)
2. Picture speaks a 1000 words.
3. YouTube – Annotations .
4. Donation widget linking to Global giving
project at strategic pages on website.
(ex – landing page)
5. Use ‘insights’ from Fb to create more
awareness
Social Media /
Website
Direct Mailers Meeting 1-on-1
1. Direct Emails to all Donors,
personal contacts.
2. Use all SMS Channels
3. Reminder Calls to Donors
basis target achieved
4. Thank Them personally!
We thanked everyone who
donated personally.
1. Meet potential High Value
Donors personally / email.
2. Highlight ‘Value Proposition’
3. Reminder Calls basis target
Achieved
4. Share earlier success stories
to substantiate the project.

8. shiksha . samskara . sansara
Use Effective Taglines
‘$1 Science & Art Lessons for 1800 Kids in India’
Keep it Comprehensive
Communicate the Value Proposition
‘Hands-on lessons will unlock the creative potential’
Keep the Goals ‘SMART’
‘1800 kids – Hands-on lessons – 1 year’
Add a personal element
‘’You can help 1800 kids….’

9. 9
THANK YOU

10. 9
THANK YOU