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Elyse Tager: Grow Your Nonprofit with Email & Social Media

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Nonprofits need to leverage every tool to get new members, dedicated volunteers, and donors, donors, and MORE donors! Learn how to integrate email marketing with social media to broaden your social footprint. This interactive session will feature live case studies, tips, tools and new technologies that will help your email “go social”— inspiring broader reach, instant action and long-term engagement.

Publicado en: Tecnología, Empresariales
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Elyse Tager: Grow Your Nonprofit with Email & Social Media

  1. 1. © 2013Grow Your Nonprofitwith Email & Social MediaSimple Strategies for Nonprofits
  2. 2. © 2013Elyse TagerRegional Development DirectorConstant Contactetager@constantcontact.com
  3. 3. © 20133Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketingtools and free coaching.Send personalizedemail newsletters andexpand your audiencewith our list-buildingtools.Manage your eventsonline: sendinvites, create aneventhomepage, andpromote registration.Turn fans into customerswithcoupons, downloads, andcontest on Facebook andget new likes and emailsign-ups.Reward loyal customerswith shareable local dealsand capture contactinfo every timeyou sell.Get found by millionsonline and manageyour business infoacross the web, allfrom one place.Transform yourcommunications intoconversations withonline surveys andpolls.Email Marketing EventSpot Social Campaigns SaveLocal Single Platform Online Survey
  4. 4. © 20134Facebook LinkedIn InstagramTwitter Pinterest YoutubeWHERE ARE YOU TODAY?
  5. 5. © 20135traditional marketingfindkeepconvertnew marketingfindkeepconvertMARKETING HAS CHANGED“Flip The Funnel: Retention is the New Acquisition”-- Joe Jaffe (@jaffejuice)
  6. 6. © 20136ENGAGEMENTthe new word-of-mouth is
  7. 7. © 20137EMAIL IS HARD TO BEAT• lots ofphysical, measurable response• easy to brand withcolors + logos• helps to measureand monetize socialmedia
  8. 8. © 20138FORWARD& SHAREYour new best friends.Make it easy to share.
  9. 9. © 2013938%Source: Litmus, “Email ClientMarket Share,” April 2012
  10. 10. © 201310at its core, marketing is abouteliciting a physical and measureableRESPONSE
  11. 11. © 201311PHYSICAL, MEASURABLE RESPONSEclick ordownloadcome tothe storeor officeschedulea sessiondonate call
  12. 12. © 2013you can be your authentic self12you have an advantage
  13. 13. © 201313NOW, LATER OR NEVERthree little words that rule your world• who is it “from?”• what’s the “subject?”• when do you send your communication?
  14. 14. © 201314WHO IS IT FROM?winning the battle of prioritieshow will you be most recognizable?CAN-SPAM Actgo to and search “CAN-SPAM”
  15. 15. © 201315LOOK GREATbrand consistency
  16. 16. © 2013SUBJECT OR HEADLINEwinning the battle of prioritiesSECONDS WORDS TODAY16
  17. 17. © 2013WHEN TO SEND & POSTWHEN TO SEND & POST• for social media• 3-5 times a week is plenty• use automated tools to help• for email• monthly is most common• when are they likely to take action?17
  18. 18. © 20131. divide your list into 3groups of people2. select three days in theweek to test3. send your e-mail, watchfor best responseFIND YOUR BEST DAY18
  19. 19. © 2013FIND YOUR BEST TIME194. use same 3 groupsof people5. select three times onthe day with the bestresults6. send email at 3different times of day
  20. 20. © 201320WHEN TO SEND & POSTbest day best time
  21. 21. © 201321• Any day 35 - 67% don’t see images by default• text links get more clicks than buttons• place your logo left or center in email• include company name in text• key action must be above scroll line• do not give too many choices• make all images clickable (and with text labels)PRACTICAL ADVICE
  23. 23. © 201323Q& @elysetager