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Stretching Your Social
Media Staffing and
Dollars
Jan Gunter
Communications Manager
Ronald McDonald House Charities – Aust...
290 Local Chapters around the World
266,000 Likes on Facebook
21,400 Follows on Twitter
3,847 Likes on Facebook
3,532 Foll...
“Making Do” on Not a Lot
Communications Manager Position includes
• PR
• Marketing
• Supporting Programs and Special Event...
Social Media Strategy
• Socialize with our constituents.
• Develop a credible social voice. We work to speak in
a voice th...
Choosing Your Platforms
• Choose your sites carefully.
o Comfort Zone – Where is yours? Understand it, but don’t be limite...
Top Five Tips for Recruiting and
Training Interns
Recruiting
1. If you Post it They Will Come
Recruiting
1. If you Post it They Will Come:
Where to post
a) Your organization website and channels
b) YNPN - Young Nonpr...
Training
2. Training an intern takes time – expect this.
3. Begin with orientation – to your history, your
brand, your soc...
Examples of Social Media Work for Interns
1. Batch of posts to write
Staffer reviews, edits and then has them rewrite
Guid...
Lights of Love Video
Created by an Intern
The “Cast” included interns and staff
Our Blog
Meet the Cast – Eight Staff Writers
Pinterest
Shared boards with RMHC Global & other Chapters
Photo of the Day – This Auto-posts to Twitter
How to Manage Interns for Success
1. Always have a detailed job description and
deliverables.
2. An intern should be recru...
Discover what works for you
85 Likes
5 Comments
Every once in a while, share yourselves.
Some Favorite Resources
• Seven Steps to Social Media Success :
The Gremlin Blog
• John Hayden
o Facebook Expert for NPs
•...
Jan Gunter
Communications Manager
RMHC Austin
jgunter@rmhc-austin.org
@jangunter
@RMHCAustin
Jan Gunter: Stretching Your Social Media Staffing & Dollars: Effective Use of Staff & Interns
Jan Gunter: Stretching Your Social Media Staffing & Dollars: Effective Use of Staff & Interns
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Jan Gunter: Stretching Your Social Media Staffing & Dollars: Effective Use of Staff & Interns

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Learn how you can effectively transform your staff, interns, and volunteers into a rockstar social media team, without maxing out your budget. You’ve likely heard this piece of advice before: “Don’t let interns run your social media.” Instead, Jan shows how you CAN and SHOULD use your interns—as well as your staff—to help maximize your social media strategy and enhance your online connections.

Publicado en: Tecnología, Empresariales
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Jan Gunter: Stretching Your Social Media Staffing & Dollars: Effective Use of Staff & Interns

  1. 1. Stretching Your Social Media Staffing and Dollars Jan Gunter Communications Manager Ronald McDonald House Charities – Austin Effective Use of Staff and Interns
  2. 2. 290 Local Chapters around the World 266,000 Likes on Facebook 21,400 Follows on Twitter 3,847 Likes on Facebook 3,532 Followers on Twitter
  3. 3. “Making Do” on Not a Lot Communications Manager Position includes • PR • Marketing • Supporting Programs and Special Events with recruitment campaigns, donor campaigns, special event promotions, etc. • Website Management (Check back in a few weeks to see our new website design – rmhc-austin.org!!) AND • Social Media
  4. 4. Social Media Strategy • Socialize with our constituents. • Develop a credible social voice. We work to speak in a voice that is authentic, personal and humble. • Provide value for people – sharing insider stories about the impact of their support; giving them information; sharing connections with them – by posting images of volunteers, families, staff and donors. • Promote fundraising events through social media campaigns.
  5. 5. Choosing Your Platforms • Choose your sites carefully. o Comfort Zone – Where is yours? Understand it, but don’t be limited by it. o Focus – Determine where your nonprofit’s focus should be. • Have fun o Connect o Be Social – It is, after all, SOCIAL Media • Work Hard o Track o Do Business
  6. 6. Top Five Tips for Recruiting and Training Interns
  7. 7. Recruiting 1. If you Post it They Will Come
  8. 8. Recruiting 1. If you Post it They Will Come: Where to post a) Your organization website and channels b) YNPN - Young Nonprofit Profit Professionals Chapters and their listserves c) Local Colleges and Universities Career Development Departments and social media pages d) Idealist.org
  9. 9. Training 2. Training an intern takes time – expect this. 3. Begin with orientation – to your history, your brand, your social media policies and voice. 4. Individualize! Pay attention to what they do well/like and give them more of that. 5. Give the intern a meaningful, rich, real-world experience, and this will be a win-win experience. Suggestion: An Intern Journal
  10. 10. Examples of Social Media Work for Interns 1. Batch of posts to write Staffer reviews, edits and then has them rewrite Guide them in posting to social media site 2. Work within multi-channel campaigns to create social media buzz: competitions, great posts 3. Allow them to “own” a channel: Blog – My first intern helped us launch our blog. Pinterest - Another intern launched this for us Instagram – Photo of the Day Video – Our Lights of Love video
  11. 11. Lights of Love Video Created by an Intern The “Cast” included interns and staff
  12. 12. Our Blog Meet the Cast – Eight Staff Writers
  13. 13. Pinterest Shared boards with RMHC Global & other Chapters
  14. 14. Photo of the Day – This Auto-posts to Twitter
  15. 15. How to Manage Interns for Success 1. Always have a detailed job description and deliverables. 2. An intern should be recruited by and for a particular staff member who is a mentor and is responsible for training and ensuring the intern is meaningfully engaged. 3. Initially review and approve all work before giving full editorial control of any platform
  16. 16. Discover what works for you
  17. 17. 85 Likes 5 Comments Every once in a while, share yourselves.
  18. 18. Some Favorite Resources • Seven Steps to Social Media Success : The Gremlin Blog • John Hayden o Facebook Expert for NPs • Kivi Leroux Miller o Multi-Channel and Email Marketing o The Nonprofit Marketing Guide • NTEN – Nonprofit Technology Network o Webinars, training, blogs for members and nonmembers • http://topnonprofits.com/posting-guide • Pre Commerce – Bob Pearson • The Thank You Economy – Gary Vaynerchuk
  19. 19. Jan Gunter Communications Manager RMHC Austin jgunter@rmhc-austin.org @jangunter @RMHCAustin

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