This session will cover how NGOs can leverage LinkedIn to gain knowledge, build awareness, and develop community. We will cover how to maximize your presence with your profile page, ways to build a LinkedIn Group, and why you should get your supporters to add the Volunteer and Causes field to their profiles. Presented by Deepa Sapatnekar, Head of Communications, LinkedIn India, Korea & MENA, at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.

1. Leveraging LinkedIn for Good
Deepa Sapatnekar
Head of Communications
LinkedIn - India, Korea, MENA region

2.  Build your brand (Profile page, Experience, Skills)
 Grow your community (Company pages)
 Find talent for free (Advanced search, Board Connect)
 Share knowledge & insights (LinkedIn Today, Influencer
Follow, Groups)
 Fill the structural gap (InMap based connecting)

3. LinkedIn’s
Mission
Connect the world’s professionals
to make them more productive and successful

4. LinkedIn for Good’s
Mission
Connect the talent and passion of professionals
with opportunities to use their skills to make a
positive impact on the world

5. Did you know?
78% of professionals would like to join a nonprofit board*
70% of LinkedIn members agree that it is really important for volunteer
opportunities to match their skills and interest**
75% of LinkedIn members would be open to virtual volunteering
opportunities that use their specific skills and talents**
Sources:
*Booz Allen, Board Recruitment in the Nonprofit Marketplace, 2002; Taproot Research
**2011 LinkedIn Volunteer Survey

6. Challenge: Expand the Board with specific skill sets
Solution: LinkedIn Jobs Network drove posts virally to
the right candidates
 26 qualified applicants in 30 days
 Filled 2 Board seats with senior exec’s in Operations &
Marketing
“With LinkedIn, we made more connections with local leaders in
2 weeks than what has taken years of relationship-building in the
past. LinkedIn is our lifeline to the business community.”
– Johanna Dalton, Executive Director, Goldie’s Place

7. Are nonprofits on LinkedIn?
4M nonprofit pros
130K nonprofit orgs
From 205 countries
9% of LinkedIn 1M groups are NPO owned

9. Using LinkedIn to recruit

10. Build your brand

11. Build your brand
 Share the causes you
care about
 Encourage your board
members, donors,
volunteers &
employees to add the
field to their profile

12. Add Volunteer/Causes section
http://www.linkedin.com/profile/edit-volunteering-combined

13. Build your skills reputation

14. Build your skills reputation

15. Grow your
community

16. Create a presence on LinkedIn Company Pages

17. Update and track followers

18. Leverage “Products and Services”

19. Find Talent
- Volunteers, Board & Staff

20. The magic of Advanced Search

21. The magic of Advanced Search

22. Board Connect
→ Find board members for your cause
→ Secure funding
→ Find passionate volunteers

23. Leverage your network
Find Relate Engage
Research Contribute, & Personalize
Connections Leverage Insights Connections

24. Share knowledge &
Insights

25. Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow

26. Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow

27. Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow

28. Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow

29. Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow

30. Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow

31. Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow

32. Follow nonprofit Influencers
http://www.linkedin.com/today/post/whoToFollow

33. LinkedIn Today

34. Thought leadership via “Groups”

35. Creating a nonprofit group on LinkedIn

36. Creating a nonprofit group on LinkedIn

37. Fill the structural
gap

38. Why connections matter…
1st Degree 500
2nd Degree 110,000
3rd Degree 4,000,000

39. Redundant connections

40. Be the broker in the structural gap
InMaps - http://inmaps.linkedinlabs.com/

41. Connect with your alumni to build your network
http://www.linkedin.com/college/alumni

42. Leverage your network
Find Relate Engage
Research Contribute, & Personalize
Connections Leverage Insights Connections

43.  Build your brand (Profile page, Experience, Skills)
 Grow your community (Company pages)
 Find talent for free (Advanced search, Board Connect)
 Share knowledge & insights (LinkedIn Today, Influencer
Follow, Groups)
 Fill the structural gap (InMap based connecting)

44. Quick resources
• nonprofit.linkedin.com (“Board Connect”)
• learn.linkedin.com & help.linkedin.com
• Group called “LinkedIn Nonprofit Solutions”