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What is a Promotion? <br />Defined as: Contest, Competition or Sweepstakes<br />“Contest” or “competition” they mean a promotion that includes a prize of monetary value and a winner determined on the basis of skill (i.e., through judging based on specific criteria).<br />“Sweepstakes” they mean a promotion that includes a prize of monetary value and a winner selected on the basis of chance.<br />
What Do The Rules Really Mean?<br />Facebook does not want to be associated with the promotion and is not liable for any promotion being run.<br />Read all of their rules at www.facebook.com/promotions_guidelines.php<br />
What Does This Mean To You?<br />Facebook will not allow the use of Facebook features or functionality as a form of entry or as a means to contact a winner.<br />Like button: includes Pages, Comments and Photos<br />Uploading photos<br />Comments<br />Email<br />Chat<br />
Promotion Fundamentals<br />You don’t need Facebook’s permission.<br />All promotions still need to be run within 3rd party Apps (like Wildfire) on Facebook.com, and can be run either on a Canvas page or as an app on a Page Tab.<br />You may not use Facebook features or functionality such as the Like button as a method of voting for a promotion.<br />The entry process must be contained within the 3rd party app environment, and include a registration (like a form) separate of the act of “Liking” a page.<br />You still cannot use Facebook to notify winners.<br />
Common No-No’s & Watchouts<br />Using “incentivized sharing” to drive a promotion (giving money to a cause based on shared content)<br />The burden of responsibility for checking that a promotion can legally offer a specific prize remains in the hands of the promotion administrator and page owner.<br />iPads fall under Apple's Guidelines for Third Party Promotions<br />
Why Run A Promotion?<br />Fun way to build your Fan base<br />Reengage with your existing Fans<br />Great source for gathering data<br />Let your audience market for you!<br />
3rd Party App Options<br />3rd Party Apps<br />Wildfire<br />North Social<br />Involver<br />Forms in Tabs<br />Custom Built Apps<br />3rd Party Apps include apps you create yourself if you have the know-how/resources to do so – you basically become the “third party” in this case.<br />Off-Facebook Promotion<br />
Contest Best Practices<br />Prizes aligned with the brand coupled with advertising of the campaign yield better results than a huge grand prize.<br />Engage legal counsel for regulation, rules, tax documents, alternate entry options, state-by-state regulations, etc.<br />You CAN restrict your promotion only to entrants who have first liked your page, as long as the promotion is administered through a third-party app on a separate canvas page.<br />
Non-Contest Promotions<br />What you can do, for example, is select a fan at random and feature him or her in your page photo. Or possibly feature chosen fan(s) on a custom tab (link). As long as you don’t have other fans vote or submit nominations, etc.<br />
FAQ <br />Can I run a photo contest using my wall?<br />Can I select a Fan at random to give a prize?<br />Can I offer a prize to a user for becoming a Fan?<br />Can I promote a contest on Facebook that I run on my blog/website?<br />How do I announce the winner?<br />Is it really necessary to run a promotion with a 3rd party app?<br />