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Decoding the Social Web

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This is an introductory presentation SMEXbeirut delivers in its strategy and TOT sessions. It was created as a part of our 2011 MADskills program, a training of trainers in the use of media for advocacy and development in Arab society. It's also available in Arabic.

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Decoding the Social Web

  1. 1. Decodingthe Social Web
  2. 2. When did the internet become “social”? A. When Facebook launched on February 4, 2004. B. When Tim Berners-Lee’s World Wide Web prototype as created in 1990. C. When a mobile phone in the U.K. received one of the first SMSes in 1992. D. The Internet has been social from the beginning.Sources:•••
  3. 3. D. The Internet has been social from the beginning.
  4. 4.
  5. 5. Analog vs. Digital?Sources:• /
  6. 6. 01000001010101111010101011010010100101101010000010101011110101010110100101001000001010101111010101011010010101000001010101111010101011010010100100000101010111101010101101001010100000101010111101010011010010100100000101010111101010101101001010000010101011110101010110100101001000001010101 Digital Traits11101010101101001010100000101010111101010 A. Perfect copies10110100101100000101010111101010101101001 B. Long-range transmission0100100000101010111101010101101001010010000010101011110101010110100101001000001010 C. Safer and more efficient to store10111101010101101001010010000010101011110 D. Malleable: shapeable and10101011010010100100000101010111101010101 reshapeable; XML and APIs101001010000010101011110101010110100101001000001010101111010101011010010100101011001010101111010101011010010100100000101010
  7. 7. Source:•
  8. 8. What’s still missing?
  9. 9. does this help?
  10. 10. 30 linear steps = 3030 exponential steps = 1B
  11. 11. 2.72 billion World: 399.3% Middle East:1,675.1%users 16 million 1995 Growth in Internet Usage 2010
  12. 12. Internet MobilePen. Rates 0 100Internet penetration = No. Users / Total Population
  13. 13. Facebook Adoption302315 Lebanon 8 facebook users 25.5% 0 2010 2011 Facebook Adoption in the Arab World
  14. 14. n ano d Leb oun r ha s a witter T 00 .8 0,0 ounts accTwitt er acArab count regio s in n: 1, the 150,0 00
  15. 15. “the people formerly known as the audience” —jay rosenSource:•
  16. 16. used to be: filter, then publishnow it’s: publish, then filter
  17. 17. Our Tools
  18. 18. 1990 <HTML> simple markup language
  19. 19. 1994wikis anyone can edit 2001
  20. 20. 1996–7 1999 web blogs anyone can publish
  21. 21. 1998super search anyone can find anything
  22. 22. late 90s, early 2000s • open licensingeveryone shares and shares alike Source:
  23. 23. 2001, 2004 podcasts anyone can broadcastSource:•
  24. 24. 2002-2004 social networks anyone can join
  25. 25. early 2000s photo- sharing 2004everyone’s got an agency
  26. 26. 2005 video-sharing everyone owns a TV network
  27. 27. 2005 mashups anyone can plot any dataSource:••
  28. 28. 2006 twitter aka microblogging everyone has his own newswireSource:•
  29. 29. 2007 • Source:everyone can collect the data
  30. 30. smart phoneseveryone, everything, everywhereSource:••
  31. 31. With all these channels...
  32. 32. Strategy.
  33. 33. 1.Know what you’re trying to achieve.Strategy. 2.Know who you’re talking to and speak directly to them. 3.Know what you want them to do. 4.Build trust and credibility. 5.Know how you’ll measure your success.
  34. 34. <end>
  35. 35. <end>
  36. 36. This session was led by participants in ‫ﲤّﺖ إدارة ﻫﺬه اﻟﺪورة ﻣﻦ ﻗﺒﻞ ﻣﺸﺎرﻛﲔ ﻓﻲ ﺑﺮﻧﺎﻣﺞ‬SMEXbeirut’s MADski11s social mediatrainer certification program. The ‫اﳌﺎدﺳﻜﻴﻠﺰ ﺑﺮﻧﺎﻣﺞ اﳊﺼﻮل ﻋﻠﻰ ﺷﻬﺎدة ﻣﺪرّب إﻋﻼم‬delivery of two trainings is a ‫إﺟﺘﻤﺎﻋﻲ ﻓﻲ ﺳﻤﻴﻜﺲ ﺑﻴﺮوت . إن ﺗﻘﺪﱘ ﺗﺪرﻳﺒﲔ ﻫﻮ أﺣﺪ‬requirement of the six-month course.For more information about the program ‫ﻣﺘﻄﻠﺒﺎت اﳌﻘﺮر اﳌﻤﺘﺪ ﻋﻠﻰ 6 أﺷﻬﺮ. ﻟﻠﻤﺰﻳﺪ ﻣﻦ اﳌﻌﻠﻮﻣﺎت‬or to share your feedback, pleasecontact Mohamad Najem at ‫ﺣﻮل اﻟﺒﺮﻧﺎﻣﺞ او ﳌﺸﺎرﻛﺔ آراﺋﻜﻢ، اﻟﺮﺟﺎء اﻟﺘﻮاﺻﻞ ﻣﻊ ﻣﺤﻤﺪ‬ ‫ﳒﻢ ﻋﻠ ﻰ‬   This presentation is a part of the commons. As long as you credit SMEXbeirut, you can reuse or remix this original resource for free under the following license: ‫ﻫﺬا اﻟﻌﺮض ﻫﻮ ﺟﺰء ﻣﻦ اﳌﺸﺎع اﻹﺑﺪاﻋﻲ. ﻃﺎﳌﺎ اﻧﻚ ﺗﻨﺴﺒﻪ اﻟﻰ ﺳﻤﻴﻜﺲ ﺑﻴﺮوت، ﳝﻜﻨﻚ إﻋﺎدة إﺳﺘﻌﻤﺎل أو إﻋﺎدة ﻣﺰج ﻫﺬا اﳌﺼﺪر‬ ./ :‫اﻷﺻﻠﻲ ﻣﺠﺎﻧﺎ ﲢﺖ اﻟﺘﺮﺧﻴﺺ اﻟﺘﺎﻟﻲ‬